ASO Manager

7 Months ago • 3 Years +

Job Summary

Job Description

ASO Manager with 3+ years experience in mobile games, strong track record, expertise in Hybridcasual/Casual games, proficiency with analytics tools.
Must have:
  • ASO experience
  • Hybridcasual/Casual games
  • Google Play/iOS
  • Analytics tools
Good to have:
  • User Acquisition
  • Product teams
  • LiveOps teams
  • Promotional placements
Perks:
  • Rooftop garden
  • International team

Job Details

Description

Welcome to Homa, the gaming technology lab that is taking the industry by storm! Our team of over 200 people, hailing from more than 35 different countries, is dedicated to empowering mobile game creators worldwide to bring their creative ideas to the top charts.

Our Homa Lab platform offers a comprehensive suite of cutting-edge tools that allow developers to stay on top of the latest trends, test new features in real-time, and easily distribute and monetize their games. Our success speaks for itself - our apps have been downloaded over 1 billion times!

Since our inception, we have raised $165 million in total from prominent investors, including Headline, Northzone, Eurazeo, Singular, Quadrille Capital, Fabric Ventures, and Bpifrance. We have also received support from renowned business angels, such as the founders of King, Sorare and Spotify.

But what really makes Homa special is our team. We are a diverse group of artists, business developers, engineers, entrepreneurs, and former strategy consultants who all share the same passion for taking over the gaming industry. When you become part of Homa, you'll be joining a dedicated team that creates innovative and high-performing games that resonate with players worldwide.

If you're ready to take your career to the next level and make a real impact in the company, then Homa is the perfect place for you. Join us and let's create the future of gaming together!

Role and Missions — What you will do 🚀

Homa is looking for an ASO Manager to join the team and bring a strong expertise to Hybridcasual and Casual games. By improving their visibility on the stores and generating more organic traffic, you will have a major impact to help improving both revenue and profitability for these games.

Working very closely with Growth, Creatives and LiveOps teams, you will be involved at a very early stage in the process by:

  • Driving competitive organic revenue for our portfolio (Hypercasual, Hybridcasual & Casual)
  • Developing and implementing comprehensive ASO strategies (Keywords, Featuring, etc.)
  • Maintaining productive relationships with Google & Apple store representatives and negotiating promotional placements
  • Monitoring and analyzing performance metrics to refine strategies continually, with a strong focus on organic ratios, conversion rates and ratings
  • Improving overall performance of our campaigns by working closely with User Acquisition teams, as well as collaborating with the Product teams to align on upcoming features

Requirements

Having prior experience working on ASO for mobile games, you want to join a diverse team composed of mobile gaming enthusiasts. If you recognize yourself in the following description, you're the one!

  • +3 years of ASO experience with gaming publishers or agencies, ideally working on Hybridcasual and/or Casual games
  • Significant track record with at least 2 top performing games
  • Proven experience working with Google Play and iOS stores
  • Familiarity with analytics tools (e.g., Google Analytics, AppTweak, Sensor Tower, …)
  • Autonomy and proactivity, demonstrating ability to take initiatives by yourself
  • Fluent in English

Our Culture—Who we are🪐

At Homa, we are building a community of brilliant talents. We believe that true innovation comes from diversity and collaboration, and that's why we prioritize brainpower and determination over formal education. So if you have the talent, energy and motivation, there is no obstacle to your success here.

As the creative experts behind the platform, we provide developers with the data they need to bring their ideas to life. Our team lives by three central values that guide everything we do:

Ambition: we're not afraid to tackle difficult challenges and set our goals extremely high. We're on a mission to revolutionize an industry dominated by well-established companies, and we won't stop until we succeed.

Humility: we leave our pride & ego aside. We are always ready to lend a helping hand, celebrate each other's successes, and learn from our failures. As Mr. Lamar said, "Sit down. Be humble."

Curiosity: we keep our minds open and never stop learning. We believe that questioning everything is the best way to stay ahead of the curve, and we encourage all our team members to stay curious and never stop exploring new ideas.

At Homa, you'll be challenged, supported, and inspired every day, and we can't wait to see what you bring to the table.

Benefits

While success is its own reward, here are some of the benefits that come with working at Homa:

  • We offer essential benefits in France and specific locations, including health insurance, meal vouchers, public transport subsidies, childcare benefits, and life insurance
  • If you're interested in working from our newly renovated Paris HQ with a rooftop garden and WeWork amenities, we have a desk waiting for you
  • You will be working in English with our international team of top-tier talents from 35+ countries
  • You will have bi-annual reviews with your manager to reflect on your performance, celebrate wins, and receive constructive feedback
  • You will be able to attend diverse team events and Workations (the famous company-wide Homa trip).

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About The Company

Homa is a gaming technology lab that gives game creators the data-driven tools and human expertise needed to turn their creative ideas into commercial hits. By smashing the odds with data, Homa is the cheat code supercharging developer fortunes. It’s a full-on game changer for game makers.

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