Content Manager - Music Commercialization

1 Month ago • 3-5 Years

Job Summary

Job Description

In this role, you will be responsible for both content production and marketing promotions. You will directly support in-house projects involving major artists, requiring a collaborative and dynamic approach. This includes planning, content creation, partner management, and end-to-end campaign execution. Responsibilities include conducting competitive research on music trends, proposing new content projects based on data insights, scouting songwriters and artists, quality control of audio deliverables, developing release strategies, overseeing project timelines and budgets, ensuring rights management, monitoring KPIs, and performing other assigned duties.

Must have:

3-5 years of experience in the music industry
Familiar with music production processes and marketing
Possess A&R and marketing skills
Experience launching hit songs
Familiar with promotion logic of music platforms
Strong content planning ability
Able to manage multiple projects
Good time management and communication skills
Deep understanding of specific music styles

Good to have:

Bachelor’s degree in music, communication, or marketing
Possess artist/producer resources
Previously worked for record companies or music platforms

Perks:

Join a vibrant global community
Modern office environment
Investment in professional growth and development
Space to accelerate progress and create
Platform to champion positive change and social impact

5 skills required

5 skills required for this role

Add these skills to join the top 1% applicants for this job

timeline-management

communication

storytelling

market-research

quality-control

Job Details

In this role you will be responsible of both content production and marketing promotions.

You will directly support in-house projects involving major artists which require a very collaborative and dynamic approach as they will need planning, content creation, partner management, and end-to-end campaign execution.

What you'll do:

• Conduct competitive research on trends in music genres, platforms, and consumption behaviour.
• Propose and pitch new content projects based on data insights and market trends.
• Scout songwriters, producers, and artists for projects.
• Quality control of mixes, masters, and final deliverables.
• Develop release strategy and marketing plans with key marketing hooks, positioning, and storytelling angles.
• Oversee timelines, deliverables, and budgets for content projects.
• Ensure proper rights management and clearances for co-produced content.
• Monitor KPIs (streams, revenue, ROI).
• Any other responsibilities or works to be assigned by the manager or the Company.

Who you are:

• Bachelor’s degree or above, preferably in music, communication, marketing, or related fields.
• 3-5 years of relevant experience in the music industry, familiar with music production processes and marketing mechanisms.
• Possess A&R and marketing skills, able to independently manage music projects, with experience in successfully launching hit songs.
• Familiar with the promotion logic and algorithm mechanisms of mainstream music and short video platforms (such as QQ Music, NetEase Cloud, Douyin, Kuaishou, Bilibili, etc.).
• Strong content planning ability, capable of keenly discovering valuable content in line with market trends.
• Able to manage multiple projects simultaneously and possesses good time management and cross-department communication skills.
• Possess resources in artists/producers, able to integrate industry resources to promote project realization.
• Have a deep understanding of specific music styles (such as rap, folk, pop, etc.).
• Previously worked for record companies, hot song labels, or music platform content studios.

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day

• A modern office environment designed for you, empowering you to bring your best

• Investment in your professional growth and development enabling you to thrive in our vibrant community

• The space to accelerate progress, positively disrupt and create what happens next

• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.