INTL Marketing Director - Maternity cover

About AlphaSense:

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content. Our platform is trusted by over 4,000 enterprise customers, including a majority of the S&P 500.

Founded in 2011, AlphaSense is headquartered in New York City with over 1,500 people across the globe and offices in the U.S., U.K., Finland, India, and Singapore. Come Join Us!

About the Role: 

AlphaSense is looking for a smart, experienced, agile marketer to lead a team of regional marketers that will drive awareness, interest and adoption in key industry verticals across our EMEA and APAC regions.

You should have extensive international marketing experience executing and delivering successful demand generation campaigns, field marketing events, and providing general in-region marketing support, preferably in a B2B SaaS company.

You have a proven track record of leading high performance teams and will manage 3 direct reports across EMEA & APAC. Your primary focus will be supporting this team to deliver on their marketing plans and work with them to capitalize on all possible opportunities to drive growth.

You are a great collaborator and will work closely with marketing and sales leadership to generate programs that drive net new lead acquisition as well as customer expansion, creating high quality sales-ready leads that ultimately convert into pipeline and closed-won revenue. You will be part of the INTL XFN leadership team ensuring that the INTL Sales Managing Director is fully updated and supported with all their marketing needs.

You don’t mind getting directly involved in campaign development and execution and as needed will work directly on INTL campaign strategy and execution. Including measurement of effectiveness of INTL campaigns and recommendations for future campaigns/programs.

What You'll Do:

• Support the INTL marketing team to deliver on 2025 plans ensuring that they hit pipeline and growth targets.
• Support the INTL marketing team to design, own and execute broad and targeted multichannel campaigns
• Be the international representative of marketing within the sales organization. Working closely with sales, account management & SDR to build effective marketing plans and ensure alignment and transparency on what campaigns/programs are going out to market.
• Drive integrated multi-channel marketing campaigns and field events to deliver qualified leads that convert to revenue.
• When needed step in to support regional activations and campaigns.
• Utilize strong analytical ability to find learnings from sales and marketing data to analyze performance and optimize campaign programs for sales/cs efficiency
• As a critical part of the integrated marketing team, ensure consistent execution of content, assets and positioning and ensure localized messages reach target audience through all market-facing channels, including website, account-based marketing, social media, etc.
• Work with the global events team on INTL events strategy that includes tradeshows, hosted and partner events.
• Ensure brilliant and consistent execution of campaigns and programs through active tracking, of metrics and KPIs
• Undertake individual tasks of a marketing plan as assigned
• Participate in various company initiatives and projects as requested

Who You Are: 

• 12+ years of experience.
• Extensive team management
• Experience producing content for specific delivery channels (email, blog, website, newsletter)
• Experience building and executing digital campaigns using tools such as Facebook, LinkedIn, Google Ads, Marketo
• Experience with audience segmentation and targeting is a plus
• Experience building audiences either online or offline
• Excellent verbal and written communication skills
• A dual-minded approach: Creative and willing to test and learn, but also the ability to understand priorities, be process-driven and rely on data to make decisions
• Ability to thrive in a fast-paced environment, within a high growth company
• A results-oriented and curious individual with solid analytical skills and data-driven thinking
• Strong project management and collaboration skills with the ability to multitask, prioritize and communicate within the team and with key stakeholders
• Familiarity with marketing technologies a plus (Marketo, Salesforce, Mutiny, Qualified, etc)
• Well-organized and detail-oriented
• BA/BS degree or higher

AlphaSense is an equal opportunity employer. We are committed to a work environment that supports, inspires, and respects all individuals. All employees share in the responsibility for fulfilling AlphaSense’s commitment to equal employment opportunity. AlphaSense does not discriminate against any employee or applicant on the basis of race, color, sex (including pregnancy), national origin, age, religion, marital status, sexual orientation, gender identity, gender expression, military or veteran status, disability, or any other non-merit factor. This policy applies to every aspect of employment at AlphaSense, including recruitment, hiring, training, advancement, and termination.

In addition, it is the policy of AlphaSense to provide reasonable accommodation to qualified employees who have protected disabilities to the extent required by applicable laws, regulations, and ordinances where a particular employee works.