Lifecycle Marketing Manager

4 Months ago • 4-6 Years • Product Design • $135,000 PA - $160,000 PA

Job Summary

Job Description

Notion seeks a Lifecycle Marketing Manager to drive user activation, conversion, and retention. You'll craft personalized campaigns, analyze data, and collaborate with cross-functional teams to optimize user journeys. Must-haves: 4+ years of growth experience, strong data analysis, A/B testing, and collaboration skills.
Must have:
  • Growth Experience
  • Data Analysis
  • A/B Testing
  • Collaboration Skills
Good to have:
  • B2B Marketing
  • PLG Company
  • Customer.io
  • HTML, SQL
Perks:
  • Competitive Salary
  • Equity Benefits

Job Details

About Us:

We're on a mission to make it possible for every person, team, and company to be able to tailor their software to solve any problem and take on any challenge. Computers may be our most powerful tools, but most of us can't build or modify the software we use on them every day. At Notion, we want to change this with focus, design, and craft.

We've been working on this together since 2016, and have customers like Pixar, Mitsubishi, Figma, Plaid, Match Group, and thousands more on this journey with us. Today, we're growing fast and excited for new teammates to join us who are the best at what they do. We're passionate about building a company as diverse and creative as the millions of people Notion reaches worldwide.

Notion is an in person company, and currently requires its employees to come to the office for two Anchor Days (Mondays & Thursdays) and requests that employees spend the majority of their week in the office (including a third day).

About The Role:

Notion has millions of users who rely on Lifecycle Marketing to help them along their journeys with our tools. We’re looking for an experienced Lifecycle Marketer to join our Growth team to own activating, monetizing, expanding and retaining our diverse user base.

You’ll achieve this by building personalized campaigns, leveraging data and user research to improve the user experience. You’ll partner with Product, Marketing, and Customer Success to build, test and scale a portfolio of experiments, indexing on learning, iterating, and shipping at speed.

Most importantly, you’ll be an advocate for our users — sharing insights back to the company on how users are responding to different messaging and tactics, creating feedback flywheels across the company.

What You'll Achieve:

  • User love and business impact: You’ll be responsible for creating delightful user experiences and driving business growth by improving user activation, conversion, and retention
  • Partnership with cross-functional teams: As a data-driven growth marketer, you thrive working closely with Product, Engineering, Design, and Marketing teams to optimize email and in-app touch points to drive incremental impact and learnings
  • Build and launch personalized campaigns: One size fits all does not work for Notion’s diverse user base. You’ll be tasked with understanding top user segments and use cases, delivering focused messaging to the right user at the right time
  • Constantly measure and report performance & learnings: We run high velocity, high impact campaigns to optimize for learnings. You’ll rigorously A/B test and execute a roadmap that improve metrics across the funnel
  • Empathy and curiosity for users and the product: You’ll need to be in constant learning mode, developing a strong understanding of our users and their needs through curiosity and empathy. Notion can be complex, and it’s up to you to distill down the essentials so that anybody can become a toolmaker

Skills You'll Need to Bring:

  • You have 4-6 years of experience doing growth work (i.e., product management, growth marketing, lifecycle experimentation) — ideally in a fast-paced PLG company
  • You know you can’t do this job alone, and that partnering across technical and business functions to produce holistic customer journeys is essential
  • You enjoy working in scrappy, fast-paced working environment. You pride yourself on trying things quickly, learning and iterating, and then either pivoting or scaling
  • You’re excited to own challenging projects that produce user delight as well as business impact backed up by incrementality
  • A knack for art and science — you’re just as comfortable making messaging and design suggestions as you are analyzing a spreadsheet and quantifying results
  • You’re insatiably curious: you're fascinated by how people behave and have a scientific mindset about how to make even small changes in decision-making
  • You have a data-driven, product mindset: you’re tackle complex problems with systems thinking, you love automating manual processes, and can communicate your ideas with structured thinking

Nice to Haves:

  • Experience in B2B, B2C, and B2C2B marketing
  • Experience building in a product-led growth company
  • Experience partnering with agencies to scale impact
  • Knowledge of customer.io, HTML, SQL, Figma

We hire talented and passionate people from a variety of backgrounds because we want our global employee base to represent the wide diversity of our customers. If you’re excited about a role but your past experience doesn’t align perfectly with every bullet point listed in the job description, we still encourage you to apply. If you’re a builder at heart, share our company values, and enthusiastic about making software toolmaking ubiquitous, we want to hear from you.

Notion is proud to be an equal opportunity employer. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. Notion considers qualified applicants with criminal histories, consistent with applicable federal, state and local law. Notion is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please let your recruiter know.

Notion is committed to providing highly competitive cash compensation, equity, and benefits. The compensation offered for this role will be based on multiple factors such as location, the role’s scope and complexity, and the candidate’s experience and expertise, and may vary from the range provided below. For roles based in San Francisco, the estimated base salary range for this role is $135,000-$160,000 per year.

#LI-Onsite

By clicking “Submit Application”, I understand and agree that Notion and its affiliates and subsidiaries will collect and process my information in accordance with Notion’s Global Recruiting Privacy Policy.

Similar Jobs

Next Level Business Services - Node JS Developer

Next Level Business Services

Miamisburg, Ohio, United States (On-Site)
3 Months ago
Aristocrat Gaming - .Net Developer

Aristocrat Gaming

Bitola, Municipality Of Bitola, North Macedonia (Hybrid)
1 Week ago
WebFX - Jr. Web Marketing Specialist - Strategy Track

WebFX

Fort Myers, Florida, United States (On-Site)
3 Months ago
Hasbro - Sr. Full Stack Software Engineer, D&D Beyond

Hasbro

Canada (On-Site)
3 Months ago
CharacterAI - Platform Engineer, Frontend

CharacterAI

Menlo Park, California, United States (On-Site)
1 Month ago
Eleven Labs - Design Engineer

Eleven Labs

(Remote)
5 Months ago
ION - Senior UI Designer - Italy

ION

Pisa, Tuscany, Italy (On-Site)
4 Months ago
Meta - Product Design Director

Meta

San Francisco, California, United States (On-Site)
3 Months ago
AVIZVA - Manager - Visual Product Design

AVIZVA

Gurugram, Haryana, India (On-Site)
4 Months ago
ION - Software Architect - User Experience (UX)

ION

Pune, Maharashtra, India (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

OpenText - Software Security Research

OpenText

Bengaluru, Karnataka, India (On-Site)
4 Months ago
Patterned Learning Career - Senior Software Engineer - Fullstack

Patterned Learning Career

(Remote)
2 Days ago
WebFX - Internet Marketing Account Strategist (Local SEO)

WebFX

Georgetown, Texas, United States (On-Site)
3 Months ago
KBG Blockchain Game Studios - UI/UX Designer

KBG Blockchain Game Studios

Thành Phố Hồ Chí Minh, Vietnam (On-Site)
7 Months ago
Onward Search - Marketing Project Manager

Onward Search

Westwood, Massachusetts, United States (Hybrid)
2 Months ago
Highspot - Sr. Full Stack Engineer, Training & Coaching

Highspot

Hyderabad, Telangana, India (Hybrid)
4 Months ago
Onward Search - Project Marketing Consultant

Onward Search

Westwood, Massachusetts, United States (Hybrid)
1 Week ago
Canva - Engineering Manager (Frontend) - Mockups

Canva

Prague, Czechia (Remote)
3 Months ago
Dun & Bradstreet - Business Consultant (R-16851)

Dun & Bradstreet

Budapest, Hungary (Hybrid)
4 Months ago
PwC - Assurance - FDI Senior Manager

PwC

Dublin, County Dublin, Ireland (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

Jobs in San Francisco, California, United States

WebFX - Jr. Inside Sales Strategist

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
3 Months ago
Fabric - Applied Cryptographer, ZKP Research

Fabric

New York, New York, United States (Remote)
4 Months ago
Blizzard Entertainment - Motion Graphics Producer, Blizzard Video - Temp (SFD / Cinematics)

Blizzard Entertainment

Irvine, California, United States (Hybrid)
2 Months ago
The Walt Disney Company - Social Media Manager – YouTube

The Walt Disney Company

Washington, District Of Columbia, United States (On-Site)
1 Week ago
Nexon - Human Resources Coordinator

Nexon

El Segundo, California, United States (Hybrid)
2 Months ago
Zoox - Principal Machine Learning Engineer

Zoox

Foster City, California, United States (On-Site)
3 Months ago
Sphere Entertainment Co - Motion Graphics Artist

Sphere Entertainment Co

Burbank, California, United States (On-Site)
2 Months ago
ByteDance - Senior Research Engineer, 3D vision

ByteDance

San Jose, California, United States (On-Site)
2 Months ago
Flow - Assistant Controller

Flow

New York, New York, United States (On-Site)
3 Months ago
Xsolla - General Application

Xsolla

Los Angeles, California, United States (Hybrid)
4 Weeks ago

Get notifed when new similar jobs are uploaded

Product Design Jobs

Electronic Arts - Lead Experience Designer

Electronic Arts

Bonn, Nordrhein-Westfalen, Germany (On-Site)
2 Months ago
The Walt Disney Company - Show Production Designer (1-year contract)

The Walt Disney Company

Hong Kong (On-Site)
3 Months ago
Eleven Labs - Customer Success Manager - United States

Eleven Labs

San Francisco, California, United States (Remote)
3 Months ago
Voodoo - Senior Product Designer

Voodoo

Paris, Île-de-France, France (Hybrid)
2 Months ago
Locad - Product Designer

Locad

Bengaluru, Karnataka, India (Hybrid)
4 Months ago
Keywords Studios (Player Support) - Experienced Games User Researcher

Keywords Studios (Player Support)

Montreal, Quebec, Canada (Hybrid)
2 Months ago
Next Level Business Services - User Experience Researcher

Next Level Business Services

Santa Clara, California, United States (On-Site)
3 Months ago
Aristocrat Gaming - UI/UX Developer

Aristocrat Gaming

Skopje, Greater Skopje, North Macedonia (Hybrid)
1 Week ago
Workco - Design Director

Workco

United States (Remote)
3 Months ago
GrowthX® - Tech Lead

GrowthX®

Bengaluru, Karnataka, India (On-Site)
4 Months ago

Get notifed when new similar jobs are uploaded

About The Company

San Francisco, California, United States (On-Site)

San Francisco, California, United States (On-Site)

Dublin, County Dublin, Ireland (On-Site)

San Francisco, California, United States (On-Site)

Dublin, County Dublin, Ireland (Hybrid)

Dublin, County Dublin, Ireland (On-Site)

New York, New York, United States (Hybrid)

San Francisco, California, United States (On-Site)

View All Jobs

Get notified when new jobs are added by Notion

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug