Marketing Manager - ESPORTS WORLD CUP

Please note: This position is remote and available within the EU region only (CET timezone preferred) Candidates must be located within the EU and possess eligibility to work in the region to be considered for this role. Visa sponsorship is not available.

The world of gaming and esports is growing, and so are we!

Come work for the world’s largest esports company.

At EFG (ESL Faceit Group) we create worlds beyond gameplay, where players and fans become a community. We pride ourselves in having a corporate social responsibility which is that “IT’S NOT GG, UNTIL IT’S GG FOR ALL”. Our passion, craft, and DNA are aligned to create and shape the world of esports, gaming tournaments, leagues, events, and holistic ecosystems through our millions of players, fans, and heroes, as well as through our people, and culture.

Are you ready for a Game-Changing Career Experience?

As the Marketing Manager for EWC, you will lead cross-media campaigns aimed at expanding our fan base, driving ticket sales, and increasing digital viewership for the Esports World Cup. In this role, you’ll develop and execute strategies to elevate brand awareness and foster positive consumer sentiment, while ensuring seamless coordination with internal teams such as Product, Communications, and Events. Additionally, you’ll build and maintain strategic relationships with players, influencers, partners, and other key stakeholders, effectively integrating marketing initiatives with brand storytelling and event productions across global teams. You will report directly to the VP of Consumer Marketing, Esports, Festival & Digital Platforms.

Key responsibilities:

• Lead Consumer Marketing Campaigns: Strategize and execute consumer marketing initiatives to engage both current and future audiences of the Esports World Cup.
• End-to-End Campaign Management: Conceptualize, plan, execute, and analyze cross-media marketing campaigns aimed at enhancing brand awareness, driving event attendance, and boosting digital viewership of the Esports World Cup.
• Cross-Functional Collaboration: Work closely with global teams across various functions, including Marketing, Product, Operations, Communications, Sales, and more, to ensure seamless execution of marketing strategies.
• Stakeholder Alignment: Communicate and align marketing campaigns with key external stakeholders, such as clients, game publishers, and governmental bodies, to ensure cohesive messaging and collaboration.
• Strategic Relationship Building: Develop and nurture strategic relationships with esports clubs' marketing teams, partners, sponsors, agencies, and other contributors to amplify marketing efforts and drive success.
• Integrate Marketing into Events: Seamlessly integrate marketing strategies and storytelling into event productions, broadcasts, partner activations, and festival experiences to create a cohesive and engaging brand narrative.

Operational Management:

• Campaign Development: Campaign Development & Execution: Design, implement, and manage marketing campaigns to engage existing and future fans, ensuring alignment with overall goals.
• Collaboration & Coordination: Work closely with clients, agencies, and internal teams to refine strategies, execute campaigns, and integrate them into products.
• Material & Resource Management: Create and manage marketing materials, oversee media planning, and ensure proper allocation of resources. Ensure a well-organized and accessible set of marketing materials is available and up to date.
• Team & Vendor Oversight: Supervise working students, trainees, freelancers, and agencies, ensuring high-quality deliverables.
• Reporting & Analysis: Provide detailed reports on campaign performance, including metrics, customer feedback, and impact assessments.
• Decision-Making Authority: Make key decisions on campaign structure, creative elements, and scope of work for teams and external partners.

Who you are:

• Self-Starter: Highly independent and self-motivated with a proactive work style.
• Curious & Insightful: A strong curiosity to discover the most effective channels, voices, and campaigns for diverse audiences.
• Excellent Communicator: Outstanding communication skills with the ability to sync across departments, geographies, and cultures involved in the campaigns.

Application information

Do you feel ready for the challenge of working at EFG? Join us for a game-changing career where we will shape the journey of esports together with diversity and inclusion. We encourage you to apply by filling in our application form, including your earliest starting date and your desired salary.

Please apply by adding the requested documents CV or your cover letter in the English language and preferably in PDF format.

Our Recruitment Process – What to expect?

Our recruitment team is committed to carefully reviewing and evaluating your application for this role. We will look at your past studies, work experience, passion, and your personal relationship with games and the relevant fit for the job you applied for.

If you are successful, you will be invited for an interview, and you will receive email notification feedback if you don’t qualify at this point!

About us:

ESL FACEIT Group (EFG) is the world’s leading competitive gaming platform, combining ESL, the world’s leading independent esports company, and FACEIT, the leading digital destination for competitive gamers, offering the unique capability to deliver end-to-end solutions for players, publishers, developers, and partners. Through the combination, EFG is taking a long-term approach to increase the sustainability and global footprint of competitive gaming in a world where it represents the fastest-growing entertainment vertical.

EFG is an equal-opportunity employer. We are creating a world where everybody can be somebody. We celebrate diversity and are committed to creating an inclusive environment for all employees.

• University Degree in Marketing, Communications, Media Studies, Media Design, Journalism, or equivalent experience in marketing, content agency, or promotion.
• 5+ years of experience in marketing or agency work, with a proven track record in running integrated media campaigns and producing creative content.
• Demonstrated experience collaborating with creative teams, content producers, media agencies, product management, and external stakeholders.
• Experience engaging younger audiences in digital and event spaces, ideally within the context of esports, gaming, entertainment, or sports.

• Specific Skills & Knowledge:
• Strong understanding of media consumption behavior and content marketing strategies.
• Experience working with intercultural teams and diverse audiences.
• Excellent English copywriting skills.
• Foundational knowledge in designing and creating consumer-facing marketing collateral.
• Proficiency in developing presentation materials and crafting comprehensive marketing plans.
• Ability to plan, execute, and measure digital marketing campaigns, including content planning and performance analytics.
• Solid understanding of consumer analytics and audience segmentation.
• In-depth knowledge of esports content offerings across multiple game titles.