Regional Director Marketing EMEA Monopoly Go

Description

• Leverage market insights to develop a marketing and growth plan driving long-term growth and brand equity for Monopoly Go
• Collaborate in defining and developing acquisition and audience goals for Monopoly Go across your region, working closely with the Regional VP and other Country Directors 
• Develop and inplement strategies to effectively invest our marketing and media budgets to drive top of funnel growth 
• Build localized strategies to acquire, engage and reactive players based on market penetration, culture and market dynamics 
• Partner with Product Marketing to uphold our brand strategy and scale campaigns that will support our mission and brand values.

• Manage a team, mobilizing them to implement the strategy while positioning them to achieve their own professional development goals
• Build an outstanding agency network to support our marketing needs across the region for Creative, Social and Talent.
• Identify and develop regional-specific growth levers with partnerships and brand/creator collaborations
• Partner with Marketing and Product teams to develop localized product messaging and positioning for features and product launches
• Use data and analytics to track, review and optimize activity across your region.  Developing reporting to benefit the wider regional marketing group.

• 10+ years of marketing and growth leadership experience having successfully delivered results driving brand awareness and growth in consumer focused businesses
• Experience in mobile and digital entertainment audience growth strategies in a Global or regional role with proven success in competitive markets 
• Experience in conceiving, developing, and leading all aspects of 360 campaign execution managing a matrix style team and multiple agencies 
• Culturally clued up and immersed in trends with an international approach showing an outstanding understanding of and passion for local nuances, and the ability to translate these into buzz-worthy campaigns
• Data driven leader who can confidently work with performance and media teams on investments and important metrics
• To be currently located in the United Kingdom, and willing to work remotely.

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