Senior Manager, Media Activation
Job Summary
Job Description
As a Senior Manager, you will be responsible for overseeing the strategy and delivery of work for media planning, activation, and campaign management, with a special focus on Sponsored Product Ads (SPA). You will develop client business knowledge and ensure media requirements are met. You will provide guidance and coaching to your team on SPA, working cross-functionally to support objectives. The role involves forecasting, planning, and strategy for the retail media network, along with overseeing the SPA workload. You'll maintain understanding of client goals, stay up to date with the media marketplace, build relationships, and ensure process accuracy. The Senior Manager will also lead team member interviewing, hiring, training, and coaching.
Must have:
- 5+ years in digital media planning, activation or campaign management
- 2+ years of hands-on experience in SPA buying platforms
- 2+ years of hands-on experience in programmatic DSPs and paid social platforms
- Experience working within OMS platforms and workflow management systems
- Comfortable working in a startup environment
- Shopper, CPG or Retail Media Network experience
- Experience managing a team
Perks:
- Medical, vision, and dental insurance
- Life insurance
- Short-term and long-term disability insurance
- 401k
- Flexible paid time off
- At least 15 paid holidays per year
- Paid sick and safe leave
- Paid parental leave
6 skills required
Job Details
Job Description:
This is a remote opportunity, open to anyone in the US.
As a Senior Manager, you will be responsible overseeing the strategy and delivery of work for the media planning, activation, and campaign management featuring multiple tactics with a special focus on Sponsored Product Ads (or “SPA”) Media channel. You will develop and maintain knowledge of client businesses and ensure all client media requirements are completed promptly. You will align the right resources to meet our client needs and you will provide coaching and guidance to your direct reports and team on SPA. You will work cross functionally with all teams to support and deliver against media, client, and company objectives. You will report to the Associate Director of Media.
Responsibilities:
- Support the forecasting, media planning, and executional strategy for the retail media network.
- Oversee the Sponsored Product Ads workload including distribution of work and staffing across pods, capacity planning, and communicating staffing needs to senior management.
- Provide ongoing support to your team through regular feedback and weekly one-on-ones.
- Maintain an understanding of client goals and marketing objectives and translate them into digital strategies.
- Remain up to date with the media marketplace and opportunities for our clients.
- Build internal/external client and stakeholder relationships.
- Promote alignment across internal and client teams for establishing processes, ways of working, and cross-functional roles and responsibilities.
- Identify challenges and process-related roadblocks, and overcome internally and with client
- Ensure that process documents are accurate and are kept current.
- Act as an escalation point on planning and activation best practices, process, and campaign troubleshooting on SPA
- Lead interviewing, hiring, training, and coaching of new team members.
- Work on special projects as assigned.
Qualifications:
- 5+ years in digital media planning, activation and/or campaign management
- 2+ years of hands-on key experience in a Sponsored Product Ad buying platform required (Criteo, Kevel, Moloco, Amazon)
- 2+ years of hands-on experience in programmatic DSPs (DV360, TTD, YouTube) and paid social platforms (Meta, Pinterest, TikTok) · Pentaleap (or other retail media platform) experience
- Experience working within OMS platforms (Salesforce Media Cloud, Placements.IO, Advendio) and workflow management systems (JIRA, Workfront, Monday)
- Comfortable working in a startup environment with changing workflows and priorities
- Shopper, CPG or Retail Media Network experience
- Experience managing a team
The annual salary range for this position is $68,000 -$110,400. Placement within the salary range is based on a variety of factors, including relevant experience, knowledge, skills, and other factors permitted by law.
Benefits available with this position include:
- Medical, vision, and dental insurance,
- Life insurance,
- Short-term and long-term disability insurance,
- 401k,
- Flexible paid time off,
- At least 15 paid holidays per year,
- Paid sick and safe leave, and
- Paid parental leave.
Dentsu also complies with applicable state and local laws regarding employee leave benefits, including, but not limited to providing time off pursuant to the Colorado Healthy Families and Workplaces Act, in accordance with its plans and policies. For further details regarding Dentsu benefits, please visit www.dentsubenefitsplus.com.
To begin the application process, please click on the "Apply" button at the top of this job posting. Applications will be reviewed on an ongoing basis, and qualified candidates will be contacted for next steps.
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This is a remote position.
Location:
New York
Brand:
iProspect
Time Type:
Full time
Contract Type:
PermanentSimilar Jobs
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About The Company
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Read MoreBe a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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