Senior Product Manager, Economy & IAP

SENIOR PRODUCT MANAGER, ECONOMY & IAP

SYBO is growing. We’re releasing new games, building on the massive success of Subway Surfers as the most downloaded game of all time (4 billion downloads and counting!) and continuing to excite and surprise the most important people in the world: Our players!

We’re looking for an experienced product manager, who has a knack for economy and IAP optimizations, and a successful case to show for it. You’ll be working on the world’s most downloaded game; the cult hit Subway Surfers. You’ll work closely with a team of Product Managers and Designers, and improve and optimize our economy and IAP options to ensure that our millions of fans have the best possible experience, while maximizing business impact.

Most importantly you ‘think games’, and have a talent for exploring and understanding what makes a great F2P game and how both business and fans get the most value out of the game for years to come.

Responsibilities

• Own our strategy for improving and optimizing the economy on Subway Surfers with a focus on maximizing both player engagement and business revenue over the coming years

• Guide and drive the economic aspects of our live operations and special events, ensuring they are always designed to support our economy strategy

• Manage the pricing model of all in-game currencies, goods and content - both free and paid, while defining key segmentation layers to support LTV growth

• Continuously explore ways of growing Subway Surfer’s IAP revenue to further optimize our balance of ad and IAP revenue streams

• Investigate and test different economy models for different segments of players

• Leverage analytics to gain insights into game economy and players behaviours on Subway Surfers - and other games - guiding continuous adjustments that boosts retention and improve player experience and monetization

• Collaborate with our Player Experience team to get constant feedback from our players, further using these insights to help guide our economy decisions

Your start at SYBO

• In your first month - You’ll get a clear understanding of the game vision and learn how the team works together to realize it. You will get to know and start building relationships with the team and the central analytics team, as well as develop an understanding of our other products and analytics infrastructure.

• In your first 3 months - You’ll be fully operational, working on our backlog and prioritization and contributing to the design and balancing of some features. You’ll be the voice of data and quantitative insights on the team from an economic point of view, helping everyone understand our game economy. You’ll collaborate closely with the analytics team and perform small analyses yourself.

• In your first 12 months - You’ll set us on a path to success by tracking important KPIs, formulating hypotheses, and performing experiments. You’ve contributed to the roadmap and have set us on a path for greater success by providing a solid and stable strategy for the economy and IAP’s in the years to come.

Requirements

• Successful experience working on game economy - either as a Product Manager or as a Senior Game Designer wanting to move into Product

• Product ownership mentality and an eager mentality to deep-dive into improving, and making an impact on, the worlds most downloaded game

• Great analytical skills and solid experience in modeling player behaviors

• Prior experience working on a LiveOps title collaborating with both Product & Design

• Passion for games! You are motivated by understanding player motivations and continuously building a world class game that fits in current market dynamics

About SYBO

We're SYBO, the mobile games studio behind the legendary Subway Surfers, with over 4 billion downloads worldwide! Join our team in the heart of Copenhagen, where creativity flourishes in our new, state-of-the-art studio.

If you join us, you'll have the opportunity to dive into exciting and creative projects alongside a diverse group of like-minded colleagues from over 40 countries across the globe.

We truly believe you perform your best, when you have the equipment you need - and our IT team is always on hand to ensure you have access to the latest tools and gear, enabling you to be at your best - even remotely with a home-office budget!
We also pride ourselves in taking care of your well-being, offering a delicious lunch buffet, a variety of healthy snacks, and regular social events to keep the energy flowing.

Not in Copenhagen? Not a problem! We have in-house relocation specialists who will help you relocate, and feel right at home in Copenhagen and at SYBO!

SYBO is committed to providing equal opportunities to all applicants, regardless of race, religion, sex, national origin, age, disability, genetic information, marital status, sexual orientation, gender identity or expression, or any other characteristic protected by applicable law.