Senior Strategy Manager
Job Summary
Job Description
- Strategic Planning
- Project Management
- Gaming Industry
- Marketing Strategy
- Collaborative Development
- User Segmentation
- Market Research
- Campaign Optimization
- Global Exposure
- Cross-Functional Teams
2 skills required
Job Details
Responsibilities:
- Lead strategic planning across multiple dimensions such as business, management, and market for the studio, with a focus on Miniclip's global and China markets.
- Oversee overall project management for both domestic and international business, ensuring projects progress as planned, particularly in collaboration with Miniclip.
- Drive business communications, exploring various opportunities including domestic product distribution, collaborative development, and other partnerships with Miniclip.
- Develop and implement comprehensive marketing strategies to drive adoption and usage of Miniclip's products in both global and China markets.
- Identify target user segments and lead the development of targeted marketing campaigns to reach and engage them effectively.
- Conduct market research and competitive analysis to stay informed about industry trends, user needs, and competitor offerings.
- Analyze marketing campaign performance and user feedback to optimize strategies and tactics for maximum effectiveness.
- Fully leverage product offerings (events, revenue contents) to ensure lower channel costs.
- Closely monitor marketing funnel KPIs and fluidly navigate and adapt/readjust on the go, to drive end results, and maintain close alignment with key stakeholders.
Requirements:
- Bachelor's degree or above;
- Minimum of 10 years of relevant work experience, with a significant portion in senior strategic planning or project management roles within the gaming industry.
- Proven track record of leading and delivering successful strategic initiatives and projects.
- Highly motivated and driven individuals who are creative, adaptable, and enjoy solving challenging problems in the game industry.
- Possess advanced logical, analytical, and critical thinking abilities in identifying problems and formulating effective solutions.
- Exceptional project management skills with a proven track record of successful project deliveries at a senior level.
- Outstanding written and oral communication skills in both Mandarin and English, with the ability to effectively collaborate with cross-functional teams and executive stakeholders.
- Highly passionate about games with extensive knowledge of the gaming industry; having a deep curiosity for game products and the industry's best practices.
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About The Company
Tencent is a world-leading internet and technology company that develops innovative products and services to improve the quality of life of people around the world.
Founded in 1998 with its headquarters in Shenzhen, China, Tencent's guiding principle is to use technology for good. Our communication and social services connect more than one billion people around the world, helping them to keep in touch with friends and family, access transportation, pay for daily necessities, and even be entertained.
Tencent also publishes some of the world's most popular video games and other high-quality digital content, enriching interactive entertainment experiences for people around the globe.
Tencent also offers a range of services such as cloud computing, advertising, FinTech, and other enterprise services to support our clients' digital transformation and business growth.
Tencent has been listed on the Stock Exchange of Hong Kong since 2004.
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