Vice President, Ad Tech Communications
Job Summary
Job Description
The Vice President, Ad Tech Communications at Nielsen is responsible for creating and executing the publicity strategy for Nielsen's advertising technology business. This includes securing positive press coverage, arranging appearances at industry events, managing relationships with client PR teams, and crafting proactive pitches using Nielsen's data. The role involves close collaboration with internal teams (commercial, marketing, social media, PR, etc.) to maximize engagement. The ideal candidate possesses strong written and verbal communication skills, exceptional press relationships, a passion for media and advertising, and a highly organized, proactive approach. The VP will focus on telling positive, data-driven stories related to the advertising industry and contribute to broader communications team objectives.
Must have:
- 10-15 years experience in media/advertising
- Strong written and verbal communication skills
- Exceptional press relationships
- Proactive and organized
- Data-driven storytelling
- Collaboration with internal teams
Perks:
- Comprehensive benefits package
- 401(k) with company match
- Generous paid time off
- Discretionary incentive/bonus
3 skills required
Job Details
At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.
SCOPE OF THIS ROLE:
The Communications team is responsible for building and enhancing Nielsen’s reputation as the leader in audience measurement.
The Communications Vice President is responsible for creating, overseeing and executing publicity strategy for an essential part of Nielsen’s business: advertising technology. This involves placing positive stories in the press and arranging appearances at key industry events, while also managing relationships with Nielsen client PR teams. The job includes crafting proactive pitches utilizing Nielsen’s best-in-class audience measurement data. This role will also contribute to larger comms team objectives with a corporate communications function.
Candidates should embody The Nielsen Way: dreaming big and owning the details; pushing forward with speed and agility; embracing uncertainty while shaping the future; and achieving together.
The Communications Vice President should be an expert in the advertising space. The candidate should have strong written and verbal communications skills; exceptional press relationships; a passion for the media and advertising businesses; and be a highly organized, proactive go-getter. This role reports to the Senior Vice President of Communications.
A LITTLE BIT ABOUT YOU:
You’re passionate about the media and advertising industry, with an understanding of the landscape and trends in measurement, streaming, TV and content development. You know how to build relationships internally and externally. You are organized. You are eager to learn and contribute to the team. Most importantly, you are a driven person who enjoys being part of a fun and exciting work environment!
RESPONSIBILITIES:
- Focus every day on telling positive, data-driven stories related to the advertising industry.
- Draft press releases, media alerts and internal communications.
- Pitch a wide range of press, through the lens of telling positive ad-driven stories.
- Manage communications with internal and external stakeholders.
- Work closely with the commercial and consumer marketing teams to develop campaign-specific strategies for our advertising clients.
- Work with cross-functional teams, including events, commercial, marketing, social, PR, communityengagement, product, and brand, to ensure maximum engagement across all partnerships.
QUALIFICATIONS:
- 10-15 years of related experience in media, advertising, measurement space.
- Entrepreneurial mindset with the ability to solve tough problems and handle pressure to meet deadlines.
- Ability to work across a highly matrixed organization.
- Comfort working in a fast-changing, adaptive environment with urgency and a proactive attitude.
- Strong writing skills.
- Strong organizational skills and attention to detail.
- Strong communication and interpersonal skills.
- Strong collaboration capabilities.
- Strong negotiating skills with proven ability to build and maintain relationships.
- Creative and process-driven. Ability to travel both domestically and internationally.
Our comprehensive benefits package (including health & wellness plans for full-time employees, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.
A reasonable estimate of salary range for a new employee to be offered this role would be between $100,000 - $300,000, which would be adjusted based on each employee's geographic location. The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications, and other business requirements/needs.
Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status, or any other protected class.
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Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.
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