Ad Ops Manager
Job Summary
Job Description
The Ad Ops Manager will be responsible for overseeing and optimizing digital advertising campaigns using Google Campaign Manager 360. This includes setting up, managing, and optimizing campaigns, trafficking ads, collaborating with creative teams, defining campaign KPIs, and analyzing campaign performance using Google Analytics, CM360, and third-party tracking tools. The role involves optimizing campaigns for various performance metrics, generating reports, ensuring adherence to best practices, troubleshooting issues, and staying updated with industry trends. Additionally, the manager will be involved in client service, including managing account finances, expectations, and meeting administration. The role also encompasses commercial and service ownership, focusing on managing budget tracking and expenditures. The job requires a strong understanding of digital marketing and programmatic advertising, with responsibilities also including identifying and correcting data inconsistencies and collaborating with third-party suppliers and digital agencies.
Must have:
- Set up and manage digital advertising campaigns.
- Traffick ads and apply tracking tags.
- Define campaign KPIs and targeting strategies.
- Analyze campaign performance using Google Analytics, CM360, and other tools.
- Optimize campaigns for various performance metrics.
- Generate and present performance reports.
3 skills required
Job Details
The purpose of this role is for a highly skilled Google Campaign Manager (GCM) to oversee and optimize our digital advertising campaigns using Google Campaign Manager 360. The ideal candidate will have a strong understanding of digital marketing, programmatic advertising, and performance-based media buying. You will be responsible for campaign setup, trafficking, optimisation, and reporting, ensuring we maximize ROI across multiple channels.
Job Description:
Responsibilities
80%
- Set up, manage, and optimize digital advertising campaigns via Google Campaign Manager 360 (CM360).
- Traffick ads, apply tracking tags, and troubleshoot discrepancies between different ad platforms.
- Collaborate with creative teams to ensure correct implementation of ad assets.
- Work with stakeholders to define campaign KPIs, audience segmentation, and targeting strategies.
- Monitor and analyse campaign performance using Google Analytics, CM360, and third-party tracking tools (Double Verify, IAS, etc).
- Optimise campaigns for CTR, CPC, CPA, ROAS, and other key performance indicators.
- Identify and implement A/B testing strategies to improve ad performance.
- Generate and present performance reports, insights, and recommendations to stakeholders.
- Ensure all campaigns follow best practices for ad trafficking, tracking, and tagging.
- Troubleshoot tracking issues, discrepancies, and technical errors in Google Tag Manager (GTM) and CM360.
- Stay up-to-date with Google Ads policies, industry trends, and new ad tech developments.
- Identifies non-compliance with established taxonomies and initiates correction processes to ensure data consistency
- Develops and maintains relationships with client team and other disciplines to nurture performance growth
- Drives effective client relationships with accurate and timely performance communication
- Provides subject matter expertise in at least one connected tech stack (i.e. Google)
- Deploys site side tracking across multiple tag management solutions (e.g. GTM)
- Supports the team in running analysis and problem-solving sessions to improve day-to-day work and support in resolving issues with the broader business
- Collaborate with 3rd party suppliers, including digital agencies and partners
- Manages and prioritises the executive and analyst workflow
- Ensures best in class delivery of Ad Ops work
Client Service
10%
- Day to Day management and financial health of the account needs to be managed
- Managing expectations with your team lead.
- Day to day administration – meeting minutes, agendas and timing plans.
- Deadline driven
- Attention to detail
- Attending status /other meetings with media brands.
Commercial and service ownership
10%
- Manage overspend and underspend – Track monthly across all clients
- Budget trackers to be updated on a daily basis
Experience:
- 0-3 Years: Junior
- 3-5 Years: Mid
Location:
SandtonBrand:
AmplifiTime Type:
Full timeContract Type:
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About The Company
For over 120 years, innovation has been a core tenet of our offering – exploring new ways to reach, engage and nurture relationships with audiences. Together we drive a multiplier effect for clients at a global scale, through the development of Integrated Growth Solutions that are underpinned by our promise to clients: innovating to impact. Read MoreBe a force for good. Sustainability is a vital part of our business and an important area of focus for our clients. We’re leading the way – helping to build a more sustainable planet. Dream loud. In this moment of transformation, we need our people to be fearless, embracing change and ambiguity, driven by the love for their work and excitement for the future. Team without limits. We create opportunities for connection and collaboration between our colleagues and clients, building a sense of belonging and having some fun along the way.
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