B2B Marketing Specialist

1 Week ago โ€ข 2 Years + โ€ข Marketing

Job Summary

Job Description

PlaytestCloud seeks a creative B2B Marketing Specialist to support its growing team. This role involves brainstorming new marketing opportunities, contributing content ideas, assisting with copywriting (newsletters, blogs, ads, social media), social media management, analytics review, maintaining brand consistency, content creation/updates, freelancer coordination, and event planning. Responsibilities will grow with experience. The ideal candidate is a creative problem-solver with 2+ years of B2B content marketing experience, strong writing and organizational skills, and fluency in digital tools.
Must have:
  • 2+ years B2B marketing experience
  • Strong English copywriting skills
  • Excellent project management skills
  • Proficiency in digital tools
Good to have:
  • User research or gaming experience
  • Graphic design skills (Canva, Figma, Adobe)
  • HubSpot, Webflow experience
  • Performance marketing, video editing skills
  • Startup/freelance experience
Perks:
  • Professional growth budget
  • 27 vacation days + extra time off
  • Seniority days
  • MacBook, extra screen, home office budget
  • Feedback-driven culture
  • Team events, game sessions
  • Pet-friendly office
  • Birthday presents, Anniversary charity
  • Summer/winter celebrations
  • Pension plan contribution
  • Net wage optimization
  • Liberal workation policy

Job Details

Job description

ABOUT PLAYTESTCLOUD

PlaytestCloud helps video game studios make games players love. Using our Player Insights Platformโ„ข, game developers get feedback from their target playersโ€”recruited from our pool of over 1.5M players worldwide. 

๐Ÿ† More than 75% of the worldโ€™s top grossing video game studios are our customers

๐Ÿ† Weโ€™re 10 years old, fully bootstrapped and profitable

๐Ÿ† Weโ€™re based in Berlin, but our team is distributed across the globe

THE ROLE

Weโ€™re on the lookout for a creative B2B Marketing Specialist (f/m/d) with a solid foundation of general marketing skills to support our growing team. Youโ€™ll be uniquely positioned to gain advanced, hands-on experience working directly on big strategic initiativesโ€”while being supported as you grow and learn. Weโ€™re a scrappy crew with all hands on deck, so no one is too experienced to book a caterer, and no one is too inexperienced to pitch a new strategy. 

The ideal fit for this role is creative problem solver with experience in content marketing and managing many moving parts at once. This is an early-mid-level role, so your ownership and responsibilities will grow with you.

Key Responsibilities:

๐Ÿš€ Helping to brainstorm new creative opportunities 

๐Ÿš€ Support marketing roadmap and contribute content ideas

๐Ÿš€ Supporting with sourcing content topics

๐Ÿš€ Assisting with copywriting for newsletter, blog, ads and social posts

๐Ÿš€ Monitor social accounts, schedule posts

๐Ÿš€ Reviewing analytics and marketing performance metrics with the team

๐Ÿš€ Shared ownership in the visual brand and consistency of assets

๐Ÿš€ Using templates to create or update content 

๐Ÿš€ Sharing marketing initiatives with the company to build excitement and support

๐Ÿš€ Help to maintain and update the content archives

๐Ÿš€ Coordinating with freelancers on deadlines and delivery

๐Ÿš€Support with event planning (virtual and onsite)

Job requirements

YOUR PROFILE

Mandatory:

โœ… 2+ years of experience in marketing role: B2B content or equivalent similar experience

โœ… Strong English copywriting and communication skills 

โœ… Strong project management or organizational skills 

โœ… Fluency in digital tools

Bonus skills (not required or expected for this role!):

๐Ÿ† User Research or Gaming Experience 

๐Ÿ† Graphic design skills (Canva, Figma, Adobe)

๐Ÿ† Hubspot 

๐Ÿ† Webflow 

๐Ÿ† Performance marketing 

๐Ÿ† Video editing 

๐Ÿ† Previous startup, freelance or entrepreneurial experience

YOUR BENEFITS

Here comes the fun part! If you love a less-formal work environment, flexible work hours and location, a competitive compensation package and benefits - and most of all, being the authentic you - we want to meet you. 

Here are some of our perks & benefits:

๐Ÿ’œ You get a budget for professional growth opportunities, conferences, team building, and, if you wish, German language lessons

๐Ÿ’œ 27 vacation days + additional time off on December 24th and 31st

๐Ÿ’œ Seniority days (additional time off, based on the time being employed with us)

๐Ÿ’œ You get a MacBook, an additional screen, and all the equipment you need to do a great job. Additionally, you get a budget to set up your home office environment

๐Ÿ’œ Strong culture: We have a feedback-driven company culture that is open to trying new paths, where the best idea wins

๐Ÿ’œ Regular team events, game sessions and other fun activities for everyone who wants to attend

๐Ÿ’œ Pet-friendly office

๐Ÿ’œ Birthday presents and Anniversary charity donations

๐Ÿ’œ Summer & winter celebrations (bringing all employees together)

๐Ÿ’œ Contribution to the occupational pension plan (bAV)

๐Ÿ’œ Net wage optimization (wherever possible and wanted)

๐Ÿ’œ Liberal policy around working from countries that are not your primary residence (workations)

๐Ÿ’œ Our company language is English

DO YOU NEED TO MEET ALL HIRING CRITERIA?

โ€‹โ€‹A common question you might be asking is: โ€œDo I need to meet all the requirements to apply?โ€

Our answer is, studies by several different sources have shown that, on average, men will apply for a job if they meet 60% of the application requirements. By contrast, women/non-binary people will seek to match a much higher percentage of the requirements before applying. We encourage everyone to apply and give us a chance to evaluate your skills and experience. We are all learning on the job, and although the listing above has been carefully compiled, we are also open-minded and interested to hear about the value you can bring to the role, and to PlaytestCloud.

Note: We read every application ourselves and do not rely on automated CV screening.

EQUAL OPPORTUNITY EMPLOYER

At PlaytestCloud, we welcome diversity, and believe everyone should have a fair chance at setting a high score. We are committed to providing an inclusive environment for everybody who works here or with us, regardless of race, national origin, age, gender, gender identity or expression, sexual orientation, religion (or lack thereof), political affiliation, disability, medical condition, pregnancy, marital status, or any other protected characteristics. Join us and make the future of gaming diverse, inclusive, and exciting.

If you want to reach out to our Diversity & Inclusion buddies, please send a message to people[at]playtestcloud.com with your request or ask us to jump on a quick call with you.

GET IN TOUCH WITH US

If you have questions regarding the job opening or our recruitment process, drop our Talent Acquisition team a line at talent[at]playtestcloud.com.

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Explore gaming industy jobs in one of the leading Game Studios.

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Berlin, Germany (Hybrid)

Berlin, Berlin, Germany (Remote)

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