Outscal Logooutscal logo

Email Marketing Lead

4 Months ago • 5 Years + • Marketing

Job Summary

Job Description

Make seeks an Email Marketing Lead to spearhead its email marketing strategies, driving engagement with existing customers and supporting other teams. Responsibilities include managing email activity portfolios, developing and implementing effective communication processes, acting as a technical expert in email tooling, partnering with cross-functional teams on data-driven campaigns, managing customer segmentation and targeting, ensuring robust reporting and performance evaluation, and developing email best practices. The ideal candidate possesses 5+ years of experience in email marketing, strong analytical skills, team leadership experience, and proficiency in marketing automation tools. This role involves collaborating with content writers, designers, and technical teams to deliver impactful campaigns and improve customer communication.
Must have:
  • 5+ years email marketing experience
  • Strong analytical and experimental mindset
  • Proven team management and leadership skills
  • Proficiency in marketing automation tools
  • Excellent communication and collaboration skills
Good to have:
  • Experience with HTML, CSS, Canva, Figma
  • Familiarity with data protection regulations
Perks:
  • RSUs grant
  • Annual bonus
  • Learning & Development plan
  • Company Impact Days
  • Notebook/Macbook and 34’’ curved monitor
  • 25 days of vacation, 4 sick days
  • 10 care days
  • Extra parental vacation
  • RSUs grant for newborn
  • Life insurance
  • Benefit Plus Cafeteria (incl. MultiSport Card)
  • Remote working allowance
  • Flexible working hours + home office
  • Company therapy pets
  • Company 3D printer
  • Team buildings, parties, and company events

Job Details

Make is the leading visual platform for anyone to design, build, and automate anything—from tasks and workflows to apps and systems—without the need for coding skills. We are headquartered in the flourishing tech hub of Prague, Czech Republic, and our teams are spread across the USA, UK, Germany, France, Canada, India and Chile, among other locations.

We’re looking for an email marketing expert to bring their strategic thinking, data savvy, technical expertise and impeccable execution to maximize the effectiveness of Make’s email programs. We’re growing fast - and that means bigger ambitions, more complex needs. In this newly-created role, you’ll drive your own portfolio of email marketing activities, support other teams using the channel in their projects, and grow Make’s technical capabilities in email marketing..

With an initial focus on driving impactful engagement with existing customers, this role will also need to partner closely with other teams across Make to ensure we take a holistic approach to managing all email activities across the company. Our ideal candidate is a pragmatic leader who can balance operational delivery while making meaningful progress towards a longer-term vision.

As a Senior Manager in Make’s Marketing team, you’ll be supported by a strong network of peers who are on a mission to continue the company’s exponential growth. You’ll thrive in a start-up environment, ruthlessly focusing on the initiatives that will make the biggest impact, while keeping an eye on ensuring we’re ready for the future.

Responsibilities

  • Manage our overall portfolio of email activity, partnering with teams across Make to ensure its maximum effectiveness in responding to user needs and driving business results
  • Develop, implement and manage processes to ensure the timely delivery of impactful communications and campaigns to Make customers
  • Act as subject matter expert and owner for our tooling, advocating for and implementing technology solutions that are appropriate to our scale and ambitions
  • Partner with teams across Make to source and share data that drives the effectiveness of our customer acquisition and retention activities
  • Manage customer segmentation and targeting to ensure that campaigns are personalized and relevant to every recipient
  • Ensure appropriate reporting is available for email, while guiding the business on how best to evaluate performance
  • Use data to identify and drive opportunities for improvement in customer communication and engagement
  • Develop email best practices and enable internal stakeholders to follow them
  • Provide training and support to team members on email system usage and best practices
  • Ensure email practices comply with internal policies and data protection regulations

Requirements

  • 5+ years of experience in email marketing with demonstrated knowledge of email best practices including technical (deliverability, data, personalization), content  (subject lines, messaging, design) and performance (send times, campaign cadences) etc
  • Strong experimental and analytical mindset with the ability to leverage data and metrics to drive decision-making and optimize marketing efforts
  • Proven track record in managing and growing a motivated team
  • Proficiency in English with the ability to create compelling messaging and content
  • Familiarity with email design and coding concepts such as HTML, CSS, Canva, Figma
  • Passion for customer-centric marketing and delivering exceptional customer experiences
  • Track record leading people, either in project teams and/or as a line manager
  • Experience working within a digital workflow, partnering with content writers, designers and technical teams to deliver effective campaigns
  • Proficiency in marketing automation tools (e.g., HubSpot, Marketo, Pardot)
  • Excellent communication skills with the ability to effectively collaborate with cross-functional teams and represent marketing initiatives to key stakeholders

What we offer

  • 📈 RSUs grant in a rapidly growing company raising its value every day
  • 💸 Annual bonus
  • 🌎 Multinational team with 42 nationalities creating the future of automation
  • 🎓 Learning & Development plan (online language, professional courses, conference tickets and other trainings) & 2 Company Learning Days per year 
  • 🌳 3 Company Impact Days per year
  • 🍎 Notebook/Macbook and 34’’ curved monitor
  • 🏝 25 days of vacation, 4 sick days, company day off on 31st December
  • 🫶 10 care days to care for your loved ones
  • 👨‍👩‍👧‍👦 Extra parental vacation (3-6 months) 
  • 👶 RSUs grant for a newborn child
  • ☂️ Life insurance
  • 🏋️ Benefit Plus Cafeteria (incl. MultiSport Card)
  • 💰 Remote working allowance
  • 🍍 Snack bar, coffee, tea, fruit and vegetable, and sweets all day - every day - available for everyone
  • 🥗 Monday breakfast, Wednesday lunch, and Friday break, with company-provided food and drinks, with music and lively discussion
  • 🏡 Flexible working hours + home office 
  • 🐕 Company therapy pets in Prague's office (dog-friendly office)
  • 🖨 Company 3D printer 
  • 🥳 Team buildings, parties, and company events multiple times a year

Join us on the ride!

#careeratmake

What we stand for:

🤝 We roll together - We embrace different ideas to grow together and create powerful solutions. 

🚀 Customer impact first - We empower our customers to succeed, aiming for sustainable impact.

Game on! - We're explorers at heart: play is our fuel and creativity has no limits. 

For more, feel free to check out our Life at Make Instagram, Meet-up page, or YouTube to get a sense of the vibe.

Make is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment and equal opportunity in all aspects of employment. We will not tolerate any unlawful discrimination or harassment of any kind. We make all employment decisions without regard to race/ethnicity, color, sex, pregnancy, age, sexual orientation, gender identity or expression, transgender status, national origin, citizenship status, religion, physical or mental disability, veteran status, or any other factor protected by applicable anti-discrimination laws.  As a US federal contractor, we are committed to the principles of affirmative action in accordance with applicable laws and regulations.  Different makes us better.

Accessibility and Candidate Notices

Similar Jobs

Samsung Semiconductor - Senior Specialist, Employer Branding

Samsung Semiconductor

San Jose, California, United States (Hybrid)
2 Months ago
Canva - Enterprise Account Executive - French Speaking

Canva

London, England, United Kingdom (Remote)
1 Month ago
Canva - Frontend Engineer - Editing APIs

Canva

Melbourne, Victoria, Australia (Remote)
1 Week ago
Canva - Senior Frontend Engineer - Editing APIs

Canva

Auckland, Auckland, New Zealand (Remote)
1 Week ago
Canva - Senior Software Engineer - Video Compositor (Fullstack)

Canva

Sydney, New South Wales, Australia (Remote)
3 Weeks ago
Nintendo - Brand Ambassador

Nintendo

Dallas, Texas, United States (On-Site)
6 Months ago
Hike - Lead, Brand Marketing

Hike

Delhi, India (Remote)
1 Month ago
Tencent - Senior Researcher

Tencent

Singapore (On-Site)
5 Months ago
seeking alpha - User Acquisition Manager

seeking alpha

Israel (Remote)
5 Months ago
Bragg - Product Marketing Manager

Bragg

Ljubljana, Ljubljana, Slovenia (Hybrid)
1 Week ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Canva - Corporate Accounting Manager (12 month FTC)

Canva

San Francisco, California, United States (Remote)
1 Month ago
Canva - Enterprise Account Executive - (German Speaking)

Canva

Berlin, Berlin, Germany (Remote)
2 Months ago
Keywords Studios (Player Support) - Workday Change Manager - Americas (3-month contract)

Keywords Studios (Player Support)

Canada (Remote)
2 Months ago
Canva - Engineering Manager (Frontend) - Video Editor

Canva

Sydney, New South Wales, Australia (Remote)
1 Month ago
Evolution - Employment Events and Engagement Specialist

Evolution

Philadelphia, Pennsylvania, United States (On-Site)
1 Month ago
Canva - Frontend Engineer - Visual Suite

Canva

Sydney, New South Wales, Australia (Remote)
4 Weeks ago
Canva - Naver Content Specialist (SEO)

Canva

Seoul, South Korea (Remote)
1 Month ago
Canva - Global ASO Manager

Canva

San Francisco, California, United States (Remote)
1 Month ago
Canva - Senior Corporate Accountant - Global Finance (Night Shift)

Canva

Manila, Metro Manila, Philippines (Remote)
2 Weeks ago
Canva - Voice of Customer Program Manager

Canva

Sydney, New South Wales, Australia (Remote)
1 Week ago

Get notifed when new similar jobs are uploaded

Jobs in Prague, Czechia

Wargaming - Game Designer, Hero (Unannounced Project)

Wargaming

Prague, Prague, Czechia (Hybrid)
1 Week ago
Microsoft - Principal Technical Program Manager Lead

Microsoft

Prague, Prague, Czechia (On-Site)
3 Months ago
PwC - CRM Leader

PwC

Prague, Prague, Czechia (On-Site)
5 Months ago
PwC - Advokát/koncipient/ka do týmu daňových litigací

PwC

Prague, Prague, Czechia (On-Site)
5 Months ago
Evolution - Jr. HR Administrator

Evolution

Prague, Prague, Czechia (On-Site)
5 Months ago
VECTOR NORTH - [Vector North] Principal Game Programmer

VECTOR NORTH

Prague, Prague, Czechia (Hybrid)
6 Months ago
Keen Software House - Senior Gameplay Programmer

Keen Software House

Prague, Prague, Czechia (Remote)
1 Month ago
PwC - Junior BI/Data analyst - Technology Consulting

PwC

Prague, Prague, Czechia (On-Site)
5 Months ago
Wargaming - Community Manager (Native/Fluent English)

Wargaming

Prague, Prague, Czechia (Hybrid)
1 Week ago
PwC - Senior Sustainability Consultant

PwC

Prague, Prague, Czechia (On-Site)
5 Months ago

Get notifed when new similar jobs are uploaded

Marketing Jobs

Nagarro - Staff Engineer - Salesforce Marketing Cloud Consultant

Nagarro

Colombia (Remote)
1 Month ago
Every matrix - Product Marketing Games

Every matrix

Bucharest, Bucharest, Romania (Hybrid)
2 Months ago
Playrix - UA Marketing Producer

Playrix

Portugal (Remote)
5 Months ago
Blissclub - Assistant Manager- Performance Marketing

Blissclub

Bengaluru, Karnataka, India (On-Site)
6 Months ago
The Walt Disney Company - Brand & Content Marketing Intern

The Walt Disney Company

Jakarta, Jakarta, Indonesia (On-Site)
1 Month ago
NinjaVan - Brand Marketing Specialist (Social Media & Content)

NinjaVan

Makati, Metro Manila, Philippines (On-Site)
4 Months ago
Fanatee - Senior Marketing Performance Analyst

Fanatee

São Paulo, State Of São Paulo, Brazil (Hybrid)
1 Week ago
Sinch - Product Marketing Manager, Number Lookup

Sinch

United States (Remote)
2 Months ago
Globalization Partners - Customer Marketing Manager

Globalization Partners

United States (Remote)
1 Month ago
Pattern® - Growth Marketing Manager

Pattern®

Lehi, Utah, United States (Hybrid)
6 Months ago

Get notifed when new similar jobs are uploaded