Product Marketing Games

1 Hour ago • 3 Years + • Marketing • Undisclosed

About the job

Job Description

EveryMatrix seeks a Product Marketing Games specialist with 3+ years' B2B experience in the gaming industry. Responsibilities include creating yearly marketing plans, developing B2B communication campaigns for game launches, defining messaging and positioning, conducting market research, partnering with affiliates and influencers, and analyzing marketing performance. The role involves collaboration with various teams (Group Marketing, sales, game production, operations, account management) and requires excellent communication skills. The successful candidate will ensure all marketing activities comply with responsible gaming regulations. This role contributes to marketing strategies for 200+ casino games within the SlotMatrix offering, and specifically for Fantasma Games, Armadillo Studios, and Spearhead Studios.
Must have:
  • 3+ years B2B gaming marketing experience
  • Successful campaign management for slot games
  • Knowledge of affiliate marketing and influencer partnerships
  • Excellent communication skills
  • Ensure responsible gaming compliance
Good to have:
  • Live casino game promotion experience
Perks:
  • 22+ annual leave days
  • 10 sick leave days
  • Hybrid work schedule
  • Generous parental leave
  • Daily catered lunch or allowance
  • Private medical subscription
  • Access to online learning platforms
  • On-site parking, massages, team building activities
  • Office pool and gym

About us:

EveryMatrix is a leading B2B SaaS provider delivering iGaming software, content and services. We provide casino, sports betting, platform and payments, and affiliate management to 200 customers worldwide.

But that's not all! We're not just about numbers; we're about people. With a team of over 1000 passionate individuals spread across twelve countries in Europe, Asia, and the US, we're all united by our love for innovation and teamwork.

Join us on this exciting journey as we continue to redefine the iGaming landscape, one groundbreaking solution at a time.

We are looking for a passionate and dedicated Product Marketing Games to join our team in Malta or Bucharest!

About the job:

EveryMatrix is looking to hire a Product Marketing specialist for the Casino Games unit with a minimum of 3 years of experience in a similar role and working for slots development studios in a B2B environment.

This role contributes to the development and execution of marketing strategies to raise awareness of our growing portfolio of 200+ casino games part of the exclusive SlotMatrix offering and deliver the marketing strategy for Fantasma Games, Armadillo Studios, and Spearhead Studios.

As part of the Casino Games Unit team, the role reports to the Chief Commercial Officer of the Casino Games Unit and it’s a link between EveryMatrix Group Marketing and sales, operations, and account management of the Casino Games unit.

If you’re looking for a role where you’ll learn every day, contribute directly to our growth, and constantly discover new ways to expand your skills from the good to the exceptional, come on board. We can’t wait to get you on our team.

What you'll get to do:

  • Create the yearly marketing plan for the Casino Games division.
  • Participate in the development of B2B market communication campaigns for game launches.
  • Define and write the narratives, messaging, positioning, core value proposition and differentiation.
  • Conduct ongoing research to identify the right mix of marketing channels with a focus on digital, social, and meaningful iGaming media.
  • Partner with affiliates, streamers, and gaming influencers to promote games.
  • Coordinate implementation by bringing together people from Group Marketing, sales, game production, game operations, and account management teams.
  • Work with the Group Marketing team (communications, social media, event management, design) and/or 3rd party agencies to create advertising campaigns.
  • Analyze the performances of our games related marketing efforts and report periodically to the Casino Games unit stakeholders and Group Head of Marketing.

What You need to know:

  • Slot games passionate with 3+ years of experience in B2B digital marketing in the gaming or casino industry.
  • Proven track record of managing successful marketing campaigns for slot and casino games or similar products in a B2B environment.
  • Knowledge of affiliate marketing and influencer partnerships in the gaming space.
  • Live casino game promotion experience is a plus.
  • Demonstrated ability to collaborate effectively across multiple teams.
  • Excellent English command and written communication skills.
  • Professionalism in all aspects of daily tasks.
  • Ensure all marketing activities comply and promote responsible gaming.

Here's what we offer:

· Start with 22 days of annual leave, with 2 additional days added each year, up to 32 days by your fifth year with us.

· Stay Healthy: 10 sick leave days per year, no doctor's note required.

· Hybrid work schedule: 60% work from the office and 40% work from home per quarter (during your first 3 months, you'll be in the office full-time)

· Support for New Parents:

- 21 weeks of paid maternity leave, with the flexibility to work from home full-time until your child turns 1 year old.

- 4 weeks of paternity leave, plus the flexibility to work from home full-time until your child is 13 weeks old.

Our office perks include parking, on-site massages, and frequent team-building activities in various locations. And did we mention our amazing office space complete with its own pool and gym?

Benefits & Perks:

· Daily catered lunch or monthly lunch allowance.

· Private Medical Subscription.

· Access online learning platforms like Udemy for Business and LinkedIn Learning, and a budget for external training.

At EveryMatrix, we're committed to creating a supportive and inclusive workplace where you can thrive both personally and professionally. Come join us and experience the difference!

EveryMatrix is a member of the World Lottery Association (WLA) and European Lotteries Association. In September 2023 it became the first iGaming supplier to receive WLA Safer Gambling Certification. EveryMatrix is proud of its commitment to safer gambling and player protection whilst producing market leading gaming solutions.

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