Business Development Manager

Banyan Software provides the best permanent home for successful enterprise software companies, their employees, and customers. We are on a mission to acquire, build and grow great enterprise software businesses all over the world that have dominant positions in niche vertical markets. In recent years, Banyan was named the #1 fastest-growing private software company in the US on the Inc. 5000 and amongst the top 10 fastest-growing companies by the Deloitte Technology Fast 500. Founded in 2016 with a permanent capital base setup to preserve the legacy of founders, Banyan focuses on a buy and hold for life strategy for growing software companies that serve specialized vertical markets.

Job title - Business Development Manager (BDM)
Location: London, ON | Hybrid (Minimum 2-3 days/week in office)

About the Company:
The organization is a portfolio company of Banyan Software. It is a leading provider of HR solutions tailored for the automotive industry. This company delivers cutting-edge Human Capital Management software that spans the entire employee lifecycle—from hiring and onboarding to performance management. With a mission to enhance communication, efficiency, and engagement, the team is passionate about transforming workplaces and supporting clients across North America.

Job Summary:
As a Business Development Manager, you'll play a vital role in driving the company’s growth by uncovering and developing new business opportunities. This position supports Sales and Marketing by researching prospects, initiating client outreach, and setting up qualified meetings that fuel new partnerships.

To thrive in this role, you’ll need grit, focus, and a strong sense of ownership. You'll become an expert in the company's offerings, understand market dynamics, and stay attuned to customer pain points—ultimately sparking interest and securing product demos.

Key Responsibilities:

Lead Generation & Prospecting

• Develop a deep understanding of the automotive HR tech market.

• Identify and document prospect needs and existing systems.

• Qualify leads via cold calls, email campaigns, social media, and inbound inquiries.

• Maintain a structured and up-to-date pipeline using Hubspot CRM.

Client Outreach & Engagement

• Initiate contact with potential clients and present tailored solutions.

• Communicate the company’s value proposition based on client pain points.

• Work closely with the sales team to coordinate qualified demo bookings.

Market Research

• Analyze industry trends, competitors, and client behaviors to fine-tune outreach.

• Share market insights with Sales and Marketing to optimize strategy.

Collaboration & Communication

• Partner with leadership to ensure smooth handoff of leads through the pipeline.

• Relay client feedback to Marketing and Product teams.

• Contribute actively in team meetings, training, and strategic discussions.

• Share regular progress updates with key stakeholders.

Skills & Competencies:

• Excellent verbal and written communication skills.

• Strong organizational and time management abilities.

• Motivated, goal-driven, and enthusiastic about personal development.

• Experience with CRM tools (Hubspot) and Microsoft Office Suite.

• Quick to grasp new software and technical concepts.

Education & Experience:

• Sales experience in a client-facing role required; HR industry experience is a bonus.

• Software implementation experience is an asset.

• Bilingual (English and French) candidates will be strongly considered.

• Willingness to work flexible hours when needed to support client success.

Diversity, Equity, Inclusion & Equal Employment Opportunity at Banyan: Banyan affirms that inequality is detrimental to our Global Teams, associates, our Operating Companies, and the communities we serve. As a collective, our goal is to impact lasting change through our actions. Together, we unite for equality and equity. Banyan is committed to equal employment opportunities regardless of any protected characteristic, including race, color, genetic information, creed, national origin, religion, sex, affectional or sexual orientation, gender identity or expression, lawful alien status, ancestry, age, marital status, or protected veteran status and will not discriminate against anyone on the basis of a disability. We support an inclusive workplace where associates excel based on personal merit, qualifications, experience, ability, and job performance.