Copy Director

1 Month ago • All levels

Job Summary

Job Description

The Copy Director will conceptualize and execute ideas through language and written word across all creative channels. Responsibilities include writing narratives, scripts, storyboards, and annotations while ensuring brand consistency. They will present ideas, understand brand guidelines, and contribute to pitches. The role involves proactively identifying creative opportunities and executing concepts with an Art Director under the Creative Director's guidance. Mentoring junior team members and encouraging learning are also key aspects of this position.
Must have:
  • Write narratives, scripts, and storyboards.
  • Express ideas clearly, on-brand, and targeted to the audience.
  • Understand brand continuity and guidelines.
  • Contribute to pitches.

Job Details

The purpose of this role is to conceptualise and realise ideas through a comprehensive use of language and the written word. They have the ability to think in a holistic way about how an idea comes to life through all creative channels of a consumer experience. Develops language and copy in short form and long form to establish the tonality of ideas. They can act as mentor to junior members of the team and encourage learning.

Job Description:

Key responsibilities:

• Writes narratives, scripts and storyboards, annotations and treatments
• Expresses ideas with clarity; on brand; on message and targeted to audience
• Presents ideas to both the wider internal team and, occasionally, externally to clients with structure and parity
• Comprehends and understands brand continuity, brand guidelines and brand positioning
• Creatively supports the effective use of technology and its applications to solve business problems
• Contributes work to pitches
• Drives, defines and feeds back on: quality of briefs, regular reviews, feedback channels, creative quality and collaboration
• Proactively identifies opportunities for creative work to be performed for clients, with guidance from seniors and directors
• Executes creative concepts together with Art Director at the direction of the creative director

Location:

Beijing

Brand:

Dentsu Mcgarrybowen China

Time Type:

Full time

Contract Type:

Fixed Term Contract (Fixed Term)

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About The Company

We are dentsu. We team together to help brands predict and plan for disruptive future opportunities and create new paths to growth in the sustainable economy. We know people better than anyone else and we use those insights to connect brand, content, commerce and experience, underpinned by modern creativity. We are the network designed for what’s next.

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