CRM Executive

Hello and Kia Ora!

Start your game...

Entain Australia & New Zealand are fearlessly revolutionising the racing and wagering industry. We are unwavering in our commitment to delivering outstanding and memorable customer experiences, continuously seeking ways to grow our business and expand our markets beyond conventional boundaries. We thrive on creativity, innovation, and connection between our audience and industry.

We are now looking for a CRM Executive to join our Client Engagement Team in Wellington. As a CRM Executive, you will be integral to executing customer marketing programs across various digital channels, from campaign development to audience segmentation. You're passionate about the customer journey and motivated to leverage data to enhance customer engagement. Your high attention to detail and problem-solving mindset will see you interpreting and translating data insights into strategies which consistently captivate your audience and transform our customer experiences.

Where and how you can work...

We have offices expanding across multiple locations in New Zealand and Australia. This is a full time role based in our Wellington office.

We value a flexible work environment and support a hybrid working model, enabling you to enjoy some work from home, ensuring we achieve work-life balance and individual preferences.

Your day-to-day...

• Work alongside the CRM team to deliver highly targeted, personalised and automated marketing campaigns.
• Monitor and use data analytics (MarTech) to create an excellent customer experience and personalised direct marketing campaigns.
• Build and execute journeys, campaigns, and audience segments for customer marketing programs, such as Salesforce Marketing Cloud.
• Create relevant content for Push, SMS, Email & Notification Centre communications.
• Present key performance results and convey value in campaigns and programs to teams across the business.
• Collaborate with the team to optimise the weekly schedule in alignment with sports, racing events, and business goals.

You're a match if you ideally have...

• 1-2 years' experience in a digital direct marketing and CRM capacity.
• Relevant qualifications in Marketing, Advertising, or Communications is desirable.
• Confidence using email and mobile marketing, multi-channel campaign management, and customer segmentation.
• Solid experience in utilising data to identify customer trends and produce business insight.
• Marketing Automation system experience (i.e. Salesforce Marketing Cloud) is preferred.
• Understanding and experience with basic HTML, CSS, and SQL is preferred.
• Highly collaborative with an affinity for building relationships across teams & key stakeholders.
• A passion for sport and racing, paired with an interest in wagering would be desirable.

Who are we?

At Entain Australia & New Zealand, we're on a mission to revolutionise the world of sports and gaming venue entertainment. We're the home of Australia and New Zealand's best gaming and tech talent, with a passion for pushing boundaries and creating unforgettable experiences.

We have a host of leading brands under the Entain umbrella – our customers can experience the best of sports betting and entertainment with Ladbrokes Australia and neds, where together they provide thrilling avenues for sports enthusiasts and racing aficionados alike.

We're also proud to support racing and sport in New Zealand through our 25-year strategic partnership with TAB NZ. The TAB brand in New Zealand connects enthusiasts to the heart of the action, whether it's horse racing, greyhounds, or a variety of thrilling sports. We're excited to be working alongside our other key NZ brands including SENZ, Trackside, and our brand new wagering brand betcha.

Entain Lifestyle...

• Paid Medical Insurance: Get covered with Southern Cross medical insurance for you and your family!
• Dedicated Training Plans: Power up your professional growth with our exclusive training programs.
• Hybrid and Flexible Working: Work hard, play smart!
• Birthday Bonus: Take a breather on your special day, courtesy of us. It's your day to shine!
• Be You: Express yourself! We celebrate your unique individuality, creating a supportive and inclusive work atmosphere.
• Office Fun: Our Auckland and Wellington offices are game-ready with a pool table, dartboard, and sports on TV. Work's never been this fun!
• Social Butterflies Welcome, join our clubs and dive into exciting activities regularly!

As a global employer, Entain is committed to providing a safe, fun, and inclusive culture where our people feel like they truly belong. We are a multicultural business that values, celebrates and respects individual differences, so whatever your sexuality, gender, gender identity, ability, age, race, religion, or belief, you will have a voice here, and the space to do your best work. Our diverse internal networks provide support for you to express your views and make a positive difference.

Due to the wagering aspect of our industry, applicants must be a minimum of 18 years to apply.

For more information, please reach out to us at careers@entaingroup.com.au or hit apply now.