Area User Growth Associate
Job Summary
Job Description
The Area User Growth Associate at Gojek is responsible for developing and implementing strategic marketing plans to drive user growth across various touchpoints, including visibility, partnerships, and digital marketing. This role requires managing day-to-day marketing activities, ensuring accuracy and timeliness of execution, supervising vendors, and collaborating with cross-functional teams (Sales, Government Relations, Operations). The associate will support the Area Head in achieving user growth targets, focusing on POI domination, POS merchant branding, and standard packages. Strong analytical, planning, communication, and problem-solving skills are essential. The role involves developing integrated digital marketing strategies with clear metrics, setting communication plans, and ensuring consistent brand messaging. Experience in marketing/sales and local market knowledge are required.
Must have:
- Min 2 years Marketing/Sales experience
- Strong analytical & planning skills
- Excellent communication & presentation skills
- Local market knowledge
- Problem-solving & teamwork skills
Good to have:
- FMCG company experience
3 skills required
Job Details
About The Role
You will be responsible for developing Gojek products by creating and implementing strategic marketing plans across various touch points namely visibility, partnership, and digital to name a few. You will also be responsible for the marketing funnel of Gojek products across the representative Area, aligned with the headquarter initiatives. You will work closely with the CE, Marketing, and cross functional team.
What You Will Do
- Support Area Head to drive User Growth focus areas in terms of Visibility & Partnership which will deliver POI domination, POS merchants branding, standard package that will deliver Area target completed orders and active users.
- Managing all day to day marketing executional activities from all areas needed to deliver the User Growth plans. e.g. contract, PO, invoice, etc.
- Ensure all User Growth activities in areas are delivered with a given standard of accuracy, completeness, timeliness as per the standard package and local initiatives.
- Externally supervise vendors/daily workers in executing merchant branding and POI domination on a regular basis.
- Internally work with direct responsibility to deliver area executions and targets by executing events, exhibits, and other activities.
- Good with data to develop and execute clear integrated strategies of digital marketing with clear metrics and excellent results.
- Responsible for setting the integrated communications plan and ensuring consistency of messaging and brand communications.
- Working closely with the sales, government relations, and operations team.
What You Will Need
- Min 2 years of working experience in Marketing/SalesGood understanding of local knowledge
- Strong analytical and planning skills
- Good communication and presentation skills
- Excellent problem-solving skill with the ability to play it well independently and in a team
- Good collaboration with compassion and proactiveness
- Agile and fast in thinking and execution
- Have exposure of working at a top global FMCG company would be a plus point
About The Team
Area UG Associate will play for marketing strategy in Gojek Regions. He/she will report to the appointed Area Head. He/she will regularly coordinate with the all team (operations, sales & analytics team) in the designated Areas
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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