Customer Advocacy Marketing Manager

About AlphaSense: 

The world’s most sophisticated companies rely on AlphaSense to remove uncertainty from decision-making. With market intelligence and search built on proven AI, AlphaSense delivers insights that matter from content you can trust. Our universe of public and private content includes equity research, company filings, event transcripts, expert calls, news, trade journals, and clients’ own research content.

The acquisition of Tegus by AlphaSense in 2024 advances our shared mission to empower professionals to make smarter decisions through AI-driven market intelligence. Together, AlphaSense and Tegus will accelerate growth, innovation, and content expansion, with complementary product and content capabilities that enable users to unearth even more comprehensive insights from thousands of content sets. Our platform is trusted by over 4,000 enterprise customers, including a majority of the S&P 500. Founded in 2011, AlphaSense is headquartered in New York City with more than 2,000 employees across the globe and offices in the U.S., U.K., Finland, India, Singapore, Canada, and Ireland. Come join us!

About the Role: 

As a Customer Advocacy Marketing Manager your primary responsibility is to develop and execute advocacy strategies that leverage satisfied customers and stakeholders to support the company's goals. You will be responsible for building strong relationships with advocates, identifying opportunities for advocacy, and driving engagement to amplify the company's message and influence.

Who You Are:

• 5+ years of experience leading customer marketing strategy and tactics in a B2B SaaS company (experience in market and competitive intelligence or financial services a plus)
• Experience using marketing platforms including Salesforce, Marketo, advocacy management tools. Additionally, tools for analysis such as Excel and Tableau. 
• Strong focus on results, measurement, and optimization to maximize ROI, with proficiency in data storytelling.
• Exceptional communication skills, enabling effective interaction with customers and internal teams.
• Proven track record of building and managing advocacy identification and recruitment through customer lifecycle programs utilizing diverse marketing tactics.
• Extraordinary writing, editing, and communication skills
• Excellent project management skills with the ability to influence and lead at all levels of the organization, experience with Asana or like tools. 
• Ability to thrive in a rapidly changing environment and run multiple concurrent project demands within established timelines
• Collaborative team player, willing to go the extra mile to help other team members excel

Bonus Points For:

• An entrepreneurial self-starter who can take charge, prioritize input, develop, and execute a plan
• A creative problem solver who challenges the status quo
• A dependable team player who works hard while maintaining the ability to laugh and have fun
• A curiosity for data, measuring results, uncovering trends

What You’ll Do: 

• Strategy Development:
• Develop and implement a comprehensive, ongoing advocacy strategy aligned with the company's objectives
• Collaborate across AlphaSense to align advocacy programs with overall strategies and ensure a seamless customer experience
• Recruitment and Engagement:
• Identify and recruit advocates from customer base, employees, and other stakeholders for activities such as speaking engagements, testimonials, reviews, case studies, referrals and references. 
• Nurture relationships with advocates in a creative ways, ensuring ongoing engagement and satisfaction
• Provide support, resources, and guidance to advocates to help them effectively advocate on behalf of the company
• Program Management
• Develop and manage advocacy campaigns to drive awareness and action, utilizing various channels and platforms.
• Utilizing Champion, customer advocacy management software, keeping track of customer engagements to have a clear view of what’s available and a history of a customer’s involvement
• Partner closely with Growth Customer Marketing Manager to manage advocate and growth activities such as third-party reviews and referrals
• Maintain advocacy tracking for transparency into progress of program initiatives and reporting to measure the impact and success of customer advocacy programs. 
• Manage customer advocacy tools, as necessary, including managing build, maintenance and data health with the Marketing Operations team. 
• Content Creation
• Collaborates with advocates to create compelling content that showcases their success and experiences with the AlphaSense’s products or services
• Build a deep understanding of AlphaSense customers and translate those insights to meaningful stories; create best-in-class customer video and case study content in partnership with internal creative services and external agencies
• Collaborate with Sales, Product Marketing & Demand Generation to promote and re-purpose customer stories (quotes, videos, blog posts, and case studies) across multiple communication channels, with addition to using AI slackbot
• Relationship Management
• Collaborate cross-functionally to gather customer success stories, feedback, and data to enhance advocacy initiatives.
• Support senior executives, marketing, and sales with reference discovery and connections
• Provide product feedback given by advocates to the Product Management team, manage frequency of asks to customers
• Program Measurement and Reporting
• Define key performance indicators (KPIs) to measure the effectiveness and impact of advocacy programs.
• Monitor and analyze data related to advocate engagement, content performance, and program outcomes.
• Prepare regular reports and provide insights to relevant stakeholders on the success of advocacy initiatives.
• Advocacy Technology and Workflows
• Leverage key technologies to enable efficiencies in managing advocates and core assets to support the programs
• Collaborate with technical teams to support requirements for connecting advocacy platforms to other company systems
• Build out workflows to support key customer programs to enable sales and customer success to recruit and engage advocates
• Advocacy Engagement Growth - Maintain business case for advocacy program growth to include reference, user groups and other community like engagements with advocates.