Digital Marketing Executive
Job Summary
Job Description
The Digital Marketing Executive will develop and implement App Store Optimization (ASO) strategies to improve visibility, downloads, and revenue of mobile game titles. This role involves conducting keyword research, optimizing game descriptions and metadata, monitoring app store rankings, and collaborating with the marketing team to align app store pages with the overall branding. The executive will also stay updated with industry trends and best practices related to app store optimization.
Must have:
- 2+ years of experience in ASO or mobile marketing.
- Proven track record of optimizing mobile game titles for app stores.
- Experience with ASO tools like Sensor Tower and Google Analytics.
- Strong analytical skills and data-driven decision making.
- Excellent written and verbal communication skills.
Good to have:
- Experience in the mobile gaming industry.
- Familiarity with Apple Search Ads and Google AdWords.
- Experience with A/B testing and conversion rate optimization.
3 skills required
Job Details
Key Responsibilities:
• Develop and implement ASO strategies to improve visibility, downloads, and revenue of our mobile game titles
• Conduct keyword research and analysis to identify high-traffic and low-competition keywords for our game titles
• Optimize game titles, descriptions, and metadata to improve keyword ranking and conversion rates
• Monitor and analyze app store rankings and user reviews to identify areas of improvement and implement changes accordingly
• Collaborate with the marketing team to ensure app store pages align with our overall branding and marketing strategy
• Keep up-to-date with industry trends, best practices, and algorithm updates related to app store optimization
Requirements:
• Bachelor's degree in Marketing, Communications, or related field
• 2+ years of experience in ASO, mobile marketing, or a related field
• Proven track record of optimizing mobile game titles for app stores with significant increases in downloads and revenue
• Experience with ASO tools and platforms such as Sensor Tower, App Annie, and Google Analytics
• Strong analytical skills and ability to use data to drive decisions
• Excellent written and verbal communication skills
• Passion for mobile gaming and keeping up-to-date with industry trends and best practices
Preferred Qualifications:
• Experience in the mobile gaming industry
• Familiarity with Apple Search Ads and Google AdWords
• Experience with A/B testing and conversion rate optimization
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About The Company
OAO India is an IT company focused on designing innovative Mobile Games. OAO India is founded by a young and dynamic Master Aryen Suresh Kute one and only son of Business Tycoons Mr. Suresh D. Kute and Mrs. Archana Suresh Kute (The Kute Group). OAO India is an emerging gem in the prestigious The Kute Group of companies. We are an early startup headquartered in Pune, India. With a mission to create exciting and innovative Mobile Games.
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