Web Content Producer, DTC

Description

• Understand website conversion funnels & analytics and be able to articulate website content production against the context of these metrics.

• Create, maintain and optimize all web experiences for DTC eCommerce, including managing landing pages, imagery and merchandising content. 

• Manage daily publishing operations for DTC eCommerce and related websites ensuring projects adhere to timelines using project management tools (Jira, Smartsheet, Asana, etc). 

• Execute best practices as pertains to SEO requirements, ADA compliance, UX, and digital merchandising when creating or modifying website content. 

• Document and streamline web production processes to increase efficiency and accuracy and own the creation and execution of new visual asset workflows. 

• Assist with A/B testing strategy for all assigned webpages in partnership with eCommerce Manager and apply findings to achieve KPI goals. 

• Identify opportunities for site content enhancements, bug fixes, UX design and fixes end to end. 

• Track content performance through reporting, monitoring KPIs / analytics using Google Analytics, Salesforce Commerce Cloud and Quantum Metric generating web traffic reports for site recommendations and enhancements. 

• Bachelor’s degree in digital marketing, merchandising, or business-related field or extensive experience in online merchandising, marketing, or eCommerce for a top-tier direct-to-consumer brand. 

• Salesforce Commerce Cloud experience for website content management (Page Builder, etc). 

• Expert knowledge of eCommerce platform interfaces and content management systems (preferably Salesforce). 

• Well-versed in full Adobe suite with experience creating enhanced visual assets & basic HTML coding skills.

• Well-versed in full Microsoft suite, website analytics, and proficient in analyzing data for eCommerce decision making. 

• Creative, critical thinking, and intuitive problem-solving skills. 

• Superb communication skills, clear and concise in both written and verbal communication. 

• Excellent organizational skills with the ability to multitask and prioritize. 

• Excellent analytical and strategic thinking skills. 

• Attention to detail and quality are required as we have a highly loyal and responsive community of fans who deserve the best possible customer experience, and you will be integral in providing that.  

• Agile and tactical can-do mindset. 

What Funko Offers
Funko offers a competitive compensation package with full benefits and a 401(K) plan with matching contributions from the company. Most importantly, we offer a creative work environment with people who love pop culture just as much as you do. Can’t wait to gush about your latest binge? Neither can we! Looking for a place where your favorite pop culture t-shirt will receive the compliments it deserves? We know how you feel!

Funko is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, or any other characteristic protected by applicable laws, regulations and ordinances.