Digital Marketing Manager

Location: Bangalore, India

Job type: Full time, Permanent – Hybrid

Why QS?

At QS, our culture fosters a flexible working environment that encourages our employees to own their career whilst personally and professionally thriving. We collaborate, respect and support each other – and as a company, our values underpin these.

Our mission is to empower motivated people around the world to fulfil their potential through higher education, and to ensure everyone has the same opportunity to achieve that potential. We celebrate the diversity of our teams and believe through sharing our experiences we can learn from one another and become stronger together, which enables us to achieve our goal.

At QS, you’ll be responsible for implementing real change in the international higher education landscape, full of exciting and interesting challenges where you can drive positive impact across the business.

As a Digital Campaign Manager, this is what you’ll be doing:

The role:

The newly formed Student Recruitment Division comprising Digital & Events, QS Apply and University Branded Services is about to embark on a highly critical period in quest for growth. We are evolving our business to optimise our support structure as we look to break into new markets, new products and look to add greater value to the broad spectrum of our product offering.

During 2024, we wish to refine our client support model to align with our growth goals and to deliver best in class support to our clients whilst optimising all revenue opportunities in market, particularly in relation to our digital capability.

The Digital Campaign manager role will be focused on optimising our campaign delivery on behalf of our clients using their in-depth experience of running high performing digital marketing campaigns. Predominantly they will be responsible for assisting the head of digital agency to:

• Implement best practice in the design and delivery of our digital campaigns on behalf of clients
• Understand client needs and be able to create campaigns with blended products to deliver to this brief
• Maximise return on investment through optimised delivery
• Recognise opportunity for improvement of campaigns mid flight
• Upskill the existing customer service team in campaign optimisation
• Create an environment for renewals and repeat business

Role responsibilities:

• Leads the delivery of digital campaigns for the assigned geographical region.
• Implements and coordinates digital campaigns for digital and lead generation clients, including landing pages, online content updates, email, and banner campaigns.
• Manages all stages of the delivery lifecycle, from requirements gathering to campaign implementation, coordinating various teams.
• Takes accountability for service delivery performance, meeting customer expectations, and driving future demand.
• Collaborates with other teams to implement and deliver campaigns for clients, coordinating with internal teams such as content, email, performance, and web analytics.
• Manages customer issues and needs through excellent relationship maintenance with customers and account managers.
• Provides accurate and regular reports to customers on the performance of service delivery.
• Monitors ongoing campaigns and makes improvement recommendations where necessary.
• Maintains high performance levels for service-related processes and implements improvement activities as needed.
• Contributes to renewal and new business activities, particularly pitch delivery, and supports the sales team with lead estimates for potential clients.
• Contributes to continuous improvement within the department
• Leads digital training sessions for newly onboarded sales personnel in the assigned region.

Key skills and experience:

• Proficiency in digital knowledge, including website management, website analytics, digital marketing, managing complex digital sales packages, and understanding all company digital media services.
• Good command of Microsoft Office, especially Microsoft Excel, for generating insightful client reports.
• Experience managing paid ad campaigns (e.g Google Ads, Social Media ads) to drive digital campaign performance.
• Experience in handling digital campaigns for clients and the ability to manage multiple tasks, projects, and priorities effectively.
• Ability to understand and suggest digital marketing strategies to clients.
• Familiarity with AI tools commonly used in the digital marketing realm.
• Experience in communicating with and reporting to a range of clients and colleagues.
• Possess a structured approach and a 'Can-Do' mindset.
• Capable of working independently.
• Knowledgeable in CRM and CMS systems.
• Excellent English language skills.
• Thorough and attentive to detail.
• Strong communication and customer service abilities.
• Analytical mindset.

So, who are we and what do we do?

QS is the world’s leading provider of services, analytics, insights, and intelligence to the global higher education sector - supporting university excellence across the world. Our student recruitment and enrolment solutions enable universities and business schools to connect with talented individuals seeking to further their academic progress and career development. Our portfolio of professional services includes consultancy, student mobility and academic partnerships management, and branding solutions. We publish highly visible and influential rankings of international universities, including the QS World University Rankings® which reaches a global audience of hundreds of millions of people.

Founded in 1990, our activities span across 50 countries, working with over 2000 of the world’s leading higher education institutions and over 12,000 employers.

Headquartered in London, QS has over 750 employees globally with offices in Australia, Malaysia, India, Romania, Singapore, France, Germany, and the USA. QS keeps growing organically, through acquisition and by recruiting top talent across key regions.

We take investing in our people very seriously.

As standard you will have:

• Competitive base salary
• Access to an annual bonus scheme (for qualifying roles only)
• 21 days annual leave – increasing to 23 days after 5 years’ service + 8 days casual leave
• 14 days holiday for the year 2024
• Enhanced maternity and paternity leave
• Access to Provident Fund and Pension Fund Scheme
• Group Medical Insurance
• A vibrant social environment and multicultural and multinational culture

But that’s not all. Outside of these standard benefits we also offer resources to allow professional growth and wellness initiatives to nurture a healthy mindset:

• Free subscription to the Calm App – the #1 app for sleep, meditation, and relaxation
• A focus on welfare which is led by our global wellness team, with mental health first aiders globally
• Access to a variety of diversity and inclusion initiatives and groups
• Strong recognition and reward programs – including a peer-to-peer recognition platform, quarterly and annual QS Applaud Awards, Connect with your Career annual PD event
• Support for volunteering and study leave
• Free subscription to LinkedIn learning – with over 5000 courses and programmes at your fingertips
• Options to join our outstanding global Mentorship programme

Like what you’ve heard? Great, apply now!

As a candidate, we know the application and interview process can be daunting and so it’s important that you have a great experience with us. Our dedicated Talent Team will work hard to ensure you are fully informed at all stages and you are really excited by this opportunity to do meaningful work in the education space.

Equal opportunities

QS Quacquarelli Symonds is proud to be a fair and equal organisation where everyone has the same opportunity to achieve their full potential, irrespective of their background or personal attributes. We celebrate our diversity and believe through sharing our experiences we can learn from one another, be stronger together, and enable our business to thrive.