Director Demand Generation

2 Days ago • 8 Years +

Job Summary

Job Description

LILT is seeking a Director of Demand Generation to own and scale its global demand generation engine. This high-impact role involves leading the strategy and execution of full-funnel marketing programs to drive predictable, scalable pipeline, in close partnership with sales, product marketing, and RevOps. The ideal candidate has experience taking companies from Series B or C to $100M+ in ARR, building high-performing demand engines using a mix of inbound, outbound, ABM, and lifecycle strategies. A deep fluency in HubSpot and a data-driven, revenue-obsessed approach are essential. Responsibilities include owning the pipeline, leading the demand generation team, optimizing the lead funnel, architecting HubSpot workflows, aligning with sales leadership, launching multi-channel campaigns, and fostering a performance dashboard culture. Experience in AI/ML or enterprise tech is a bonus.
Must have:
  • 8+ years in B2B SaaS demand generation
  • 4+ years in a leadership role
  • Proven track record driving pipeline and revenue
  • Deep experience with HubSpot
  • Obsessed with metrics (pipeline, conversion, CAC, ROI)
  • Experience building multi-channel lead engines
  • Skilled in managing teams and vendors
  • Strong collaborator and communicator
Good to have:
  • Experience in AI/ML or enterprise tech
Perks:
  • Market salary with OTE
  • Meaningful equity
  • 401(k) matching
  • Flexible time off plus company holidays
  • Medical, dental, and vision insurance
  • Paid basic life, short-term, and long-term disability
  • Paid parental leave
  • Monthly lifestyle benefit stipend

Job Details

LILT in the News

About LILT

LILT was founded by Spence and John, who met at Google working on Google Translate and saw the need for better AI-powered translation in the enterprise. Since 2015, LILT has focused on building cutting-edge language technology, investing early in Large Language Models to improve translation quality and meet the demands of global organizations.

Today, LILT’s Contextual AI Engine, Connector APIs, and Human Adaptive Feedback deliver accurate, nuanced translation across text, video, and speech in 100+ languages. Integrated with 100+ business systems, LILT helps enterprises scale global growth and deliver seamless multilingual experiences. We are trusted by Intel Corporation, Canva, the United States Department of Defense, the United States Air Force, ASICS, and hundreds of global Enterprises. LILT is backed by visionary investors including Intel Capital, Sequoia Capital, and Redpoint.

The Marketing Team at LILT

LILT’s Marketing team promotes the story and impact of LILT globally. It serves as the face of LILT, reaching out to prospects, customers and the community to help the world understand LILT products and services, drive pipeline growth, and grow our market presence. We are passionate about technology, localization and making information accessible to all. Working on LILT’s Marketing Team, you will have access to collaborative teammates and opportunities to make a real impact.

Where You’ll Work

This position is based out of our San Francisco, CA office and will be expected to work in the office in a hybrid capacity.

What You’ll Do

Reporting to the SVP of Marketing, this high-impact, hands-on leadership role is responsible for owning and scaling our global demand generation engine. You’ll lead the strategy and execution of full-funnel marketing programs that drive predictable, scalable pipeline — partnering closely with sales, product marketing, and RevOps.

You’ve done this before. You’ve taken a company from Series B or C to $100M+ in ARR, building high-performing demand engines using a mix of inbound, outbound, ABM, and lifecycle strategies. You're data-driven, revenue-obsessed, and deeply fluent in HubSpot.

Key Responsibilities:

  • Own the pipeline. Drive strategy, execution, and reporting across all demand channels to generate and accelerate qualified pipeline growth.

  • Lead the function. Build, mentor, and scale a high-performing demand generation team.

  • Full-funnel ownership. Design and optimize the entire lead funnel — from top-of-funnel acquisition through MQL to SQL handoff — to drive conversion and velocity.

  • Leverage HubSpot. Architect scalable campaigns, lead scoring, nurture flows, and attribution models using HubSpot as the backbone of your demand engine.

  • Partner with Sales. Align tightly with revenue leadership to define pipeline goals, campaign targeting, SLAs, and lead management workflows.

  • Fuel growth. Launch multi-channel campaigns across paid media, SEO, content syndication, events, outbound motions, and ABM to meet ambitious growth targets.

  • Use data to scale. Build a performance dashboard culture. Forecast, measure, and communicate program results, continuously optimizing for ROI and CAC efficiency.

  • Collaborate cross-functionally. Work across product marketing, SDRs, sales ops, and product to build cohesive, conversion-optimized campaigns.

Skills and Experience:

  • 8+ years in B2B SaaS demand generation, with at least 4+ years in a leadership role scaling global demand engines.

  • Proven track record of driving pipeline and revenue in a high-growth SaaS company, ideally in a Series C+ stage.

  • Deep experience with HubSpot (certifications a plus). You can build and scale marketing automation workflows, lead scoring models, and funnel reporting frameworks.

  • Obsessed with the metrics that matter: pipeline contribution, funnel conversion, velocity, CAC, ROI, etc.

  • Experience building lead engines that integrate inbound, outbound, ABM, and paid media — you know what works at different growth stages.

  • Skilled in managing agencies, vendors, contractors, and internal teams to hit aggressive goals.

  • Natural collaborator and communicator — comfortable presenting to executives, boards, and cross-functional stakeholders.

  • Bonus: experience in the AI/ML or enterprise tech space.

Why Join Us

  • You’ll be at the center of growth in one of the most exciting AI SaaS companies in the market.

  • We’re backed by top VCs and on track for massive ARR growth.

  • You’ll have real ownership, a collaborative executive team, and the resources to build something meaningful.

Our Story

Our founders, Spence and John met at Google working on Google Translate.  As researchers at Stanford and Berkeley, they both worked on language technology to make information accessible to everyone. They were amazed to learn that Google Translate wasn’t used for enterprise products and services inside the company and left to start a new company to address this need – LILT. 

At its core, LILT has always been a machine learning company since its incorporation on March 6, 2015. At the time, machine translation didn’t meet the quality standard for enterprise translations, so LILT assembled a cutting-edge research team tasked with closing that gap. While meeting customer demand for translation services, LILT has prioritized investments in Large Language Models, believing that this foundation was imperative to the future of enterprise translation.

Benefits:

  • Compensation: At market salary with the opportunity to earn on-target earnings (OTE), meaningful equity, 401(k) matching, and flexible time off plus company holidays

  • Medical Benefits: Employees receive coverage of medical, dental, and vision insurance, and more. In addition, LILT pays for basic life insurance, short-term disability, and long-term disability

  • Paid parental leave is provided after 6 months.

  • Monthly lifestyle benefit stipend via the Fringe platform to allow employees to customize benefits to their lifestyle

Information collected and processed as part of your application process, including any job applications you choose to submit, is subject to LILT's Privacy Policy at https://lilt.com/legal/privacy. LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.

Information collected and processed as part of your application process, including any job applications you choose to submit, is subject to LILT's Privacy Policy at https://lilt.com/legal/privacy.

At LILT, we are committed to a fair, inclusive, and transparent hiring process. As part of our recruitment efforts, we may use artificial intelligence (AI) and automated tools to assist in the evaluation of applications, including résumé screening, assessment scoring, and interview analysis. These tools are designed to support human decision-making and help us identify qualified candidates efficiently and objectively. All final hiring decisions are made by people. If you have any concerns or require accommodations related to the use of AI in our hiring process, please let us know at recruiting@lilt.com.

LILT is an equal opportunity employer. We extend equal opportunity to all individuals without regard to an individual’s race, religion, color, national origin, ancestry, sex, sexual orientation, gender identity, age, physical or mental disability, medical condition, genetic characteristics, veteran or marital status, pregnancy, or any other classification protected by applicable local, state or federal laws. We are committed to the principles of fair employment and the elimination of all discriminatory practices.

Similar Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Skill Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Jobs in San Francisco, California, United States

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

Similar Category Jobs

Looks like we're out of matches

Set up an alert and we'll send you similar jobs the moment they appear!

About The Company

San Francisco, California, United States (Hybrid)

United States (Remote)

Washington, District Of Columbia, United States (Hybrid)

Indianapolis, Indiana, United States (Hybrid)

Buenos Aires, Buenos Aires, Argentina (On-Site)

Buenos Aires, Buenos Aires, Argentina (On-Site)

Buenos Aires, Buenos Aires, Argentina (On-Site)

View All Jobs

Get notified when new jobs are added by Lilt

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug