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Engineer - Consumable, North Region

Delhi, India (On-site)

Engineer - Consumable, North Region

2 Months ago • 2-5 Years • Product Management

About the job

2 skills required for this role

Test your skills to join the top 1% applicants for this job

innovation

product-launch

Job Description

Engineer - Consumable, North Region requires strong product knowledge, market research, and technical competence. Must possess excellent communication and commercial skills. Experience in product ideation, development, and launch is essential.

Must have:

Product Knowledge
Market Research
Technical Competence
Communication Skills

Good to have:

Competitive Benchmarking
Analytics Tools
Business Acumen
Product Campaign

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About the job

Level Specific Accountabilities

Product Ideation/Enhancement:

Conducting customer visits to understand need based on new technologies, emerging trends, enhanced features, possible areas of product creations and conduct detailed analysis for finding possible ideas for new Products/enhancements

Converting ideas to possible features or functionality of the product and sharing detailed possible description of the product with NPD

Ensures Benchmarking with latest technologies, New Processes and New Specification needed by the product and takes action to bridge the gap

Responsible for monitoring milestones planned in the product development cycle by coordinating with responsible departments like design, NPD and keeping track on time and costs, organizing for alpha / beta testing

Accountable for Product launch and communication

Generating leads and supporting territory in charges to close enquiries

Product Strategy

Responsible for defining TTM strategies, identifying Market positioning, product positioning, defining value selling features, price positioning

Mapping competition strategy analysis to understand our product positioning and come up with proactive strategy to counter the same. Also, identifies unexplored Markets

Understanding the gap for feasibility with respect to formulation

Formulates sales and marketing strategies including branding, trade shows, reference building, and overall creating conditions for sale

Business Expansion & Customer Management

Ensuring that the product is well received by the market and performs optimally under the user conditions

To keep track of all complaints in coordination with Sales and Marketing for the product and ensure good reference of the product in the market place till creation of defined first reference

Ensuring standardization of the product by passing on the first set of comments for pilot batch and share the same with Design/NPD

Ensuring that the sales force is adequately trained on Product knowledge to handle enquiries and value sell on USP’s of the Product.

Coordinate with Marketing and support with technical inputs while preparing New Product Promotion material

Ensure proper Pharma related documentation and certification as per regulatory guidelines

Scope Of Decision Making

Works under direction from the level above on the market trends as per emerging technologies, Customer requirements

Takes decisions on idea generation and suggestion to NPD and creation of TTM strategy post approval and development of the product

Key Competencies

Technical / Functional:

Product Knowledge on technical aspects related to features, technology and usage

Knowledge of analytics tools for conducting market research

Exposure to competitive benchmarking practices and skills

Commercial & Planning skills