Exchange Platforms Specialist, Sellside Product Go-to-Market, Global Partnerships

1 Month ago • 6-8 Years • Product Management • $147,000 PA - $216,000 PA

Job Summary

Job Description

This role focuses on driving the global go-to-market strategy for Google's Sellside products, targeting Exchange Platforms customers (Agencies, DSPs, SSPs). The Exchange Platforms Specialist will collaborate closely with Product Managers and Global Partnerships teams to shape product development, define commercialization strategies, and maximize value for customers. Responsibilities include developing go-to-market strategies, contributing to product development, delivering product trainings, executing partner engagement strategies, attending partner meetings as a product expert, and cultivating deep knowledge of the programmatic advertising landscape. The ideal candidate will possess strong communication, analytical, and relationship-building skills, along with experience in programmatic advertising and working with ad tech providers.
Must have:
  • 6+ years in go-to-market or digital advertising
  • Experience with Product Management/Engineering teams
  • Experience with Agencies and Ad Tech providers (DSPs)
  • Strong communication and presentation skills
  • Develop go-to-market strategies
  • Collaborate with product and partnerships teams
  • Deliver product trainings and partner engagement
  • Deep programmatic advertising knowledge
Good to have:
  • Knowledge of Google Ads products
  • Experience in consulting or business strategy
Perks:
  • Bonus
  • Equity
  • Benefits

Job Details


Minimum qualifications:

  • Bachelor's degree or equivalent practical experience.
  • 6 years of experience in go-to-market, business development, or product specialist in the programmatic space or digital advertising industry.
  • 2 years of experience working with Product Management or Engineering teams, executive leadership, and cross-functional stakeholders.
  • 2 years of experience in consulting, product management, developing business strategy, operations, or project management.
  • Experience working with Agencies and Ad Tech providers, or “DSPs” (Demand Side Platforms) and programmatic media buyers.

Preferred qualifications:

  • Knowledge of advertising Agencies and technology products such as Demand Side Platforms and Programmatic trading platforms.
  • Deep knowledge of Google’s Ads products, sales teams, or service operations as well as the customer and competitive contexts related to the programmatic advertising space.
  • Ability to take data and insights and distill them into meaningful and coherent presentations for leadership and stakeholders.
  • Ability to work in a fast-paced environment, while navigating ambiguity throughout the process.
  • Excellent written and verbal communication skills with the ability to communicate complex business or technical concepts internally.

About the job

Businesses that partner with Google come in all shapes, sizes and market caps, and no one Google advertising solution works for all. Your knowledge of online media combined with your communication skills and analytical abilities shapes how new and existing businesses grow. Using your relationship-building skills, you provide Google-caliber client service, research and market analysis. You anticipate how decisions are made, persistently explore and uncover the business needs of Google's key clients and understand how our range of product offerings can grow their business. Working with them, you set the vision and the strategy for how their advertising can reach thousands of users.

The team partners with Publishers and App Developers of all sizes to promote their ad inventory, working with Google’s broad range of partner solutions including AdSense, AdMob, and Ad Manager across mobile, display, and video formats, helping our partners and their audiences get the most out of the Internet.

In this role, you will drive the global cross-channel go-to-market strategy and commercialization for our Sellside products for Exchange Platforms customers (Agencies, DSPs, SSPs). You will work closely with Product Managers and Global Partnerships teams to influence the development of new products and features and define strategies to create value for our Exchange Platforms Customers and Google.

You'll advocate Sales and Product, by helping to shape product direction, maximizing return from existing products, launching new products, and organizing customer feedback. You will commercialize product features to drive adoption with programmatic buyers and bidders on our global exchange and to support and lead development of key programs to engage with partners and the market.

The Global Partnerships organization is responsible for exploring new opportunities with Google's partners. Google’s Global Partnerships team works with a wide range of partners to bring the best of Google to power their business. The Global Partnerships team supports Google’s own Product teams with essential partnerships to help Google’s user experiences in advertising, Search, Assistant, Maps, Travel, Shopping, Payments and more. Teams create product-enabling partnerships, go-to-market strategies and incubate business growth for a variety of products.

The US base salary range for this full-time position is $147,000-$216,000 + bonus + equity + benefits. Our salary ranges are determined by role, level, and location. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. Your recruiter can share more about the specific salary range for your preferred location during the hiring process.

Please note that the compensation details listed in US role postings reflect the base salary only, and do not include bonus, equity, or benefits. Learn more about .

Responsibilities

  • Drive development of go-to-market strategies for a rapidly changing product and team environment spread across offices globally. 
  • Work with our product teams to contribute actively to product development, advocate for partners, and generally get things done. Set goals for product adoption and work with others to deliver those results and compile, prioritize, and synthesize market and sales asks into global sales requirements that then drive the product development process.
  • Deliver product trainings and collaborate with Exchange teams to craft and execute partner engagement strategy. Translate technical product speak into benefits for partners, stakeholders, and users.
  • Attend external partner meetings as the Authorized Buyers and Exchange product expert. 
  • Cultivate expert knowledge for our Programmatic Buyers, media landscape, and ad technology. Be a credible voice for partners in product strategy discussions.

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