FAST/Linear Marketing Manager
Job Summary
Job Description
The FAST/Linear Marketing Manager will be responsible for coordinating media placements and PR, analyzing their effectiveness, and identifying new opportunities for audience growth. This role involves creating programming blocks, managing marketing asset requests, scheduling promos, and developing placement strategies for a 24/7 Linear Channel. The manager will also be expected to maintain relationships with internal and external partners, optimize media schedules based on KPIs, and drive go-to-market strategies for new products. The ideal candidate will be comfortable thinking big, diving deep, and handling multiple projects simultaneously.
Must have:
- 5+ years of digital marketing experience.
- 3+ years of recent professional communications experience.
- Experience in analyzing and using set data.
- Strong background in KPI-driven marketing.
Good to have:
- 3+ years TV media buying experience.
- Understanding of basic Media Math principles.
- Experience developing social campaigns.
Perks:
- Comprehensive medical coverage.
- Discounts on health and wellness programs.
- Voluntary benefits including disability and pet insurance.
- Employee Assistance Program.
- Paid time off.
- 401k.
4 skills required
Job Details
About Us:
Advanced Systems Group, LLC enables creativity through better technology and operations for media creatives and content owners. From acquisition to delivery, on-premises or in the cloud, ASG ensures our clients’ success through tailored solutions. One of North America’s largest Media and Entertainment Technology and Operations suppliers, we provide engineering services, physical and cloud integration, training, support, and managed services. Our Managed Services deliver customized operations and services for all phases of media production, including creative and engineering. Founded in 1997, and providing nationwide services, ASG has teams based in Northern California, Los Angeles, the New York Tri-State Area, the Southeastern US, and the Rocky Mountain Region.
We are looking for:
We are seeking a seasoned FAST/Linear Marketing Manager to support our client's Linear Channel. You will be responsible for coordinating media placements/PR and analyzing their effectiveness both within and external to the brand's ecosystem. The role requires a highly analytical mindset as well as a curiosity to seek out new possibilities. You will be comfortable thinking big and diving deep. You will be the single point of contact for specific areas of the business and will be the Linear team's expert for driving how and where we should grow our audience.
Job Responsibilities:
- Work with programming and marketing to create programming blocks, both regular and seasonal
- Create marketing asset requests in Airtable
- Traffic and schedule promos and menu cards into daily schedules in CMS
- Create and maintain internal calendar with partner editorial dates as well as programming stunt/blocks and HVE’s for planning purposes
- Own and develop marketing placement strategies for a 24/7 Linear Channel, while delivering against key performance indicators with measurable results
- Develop and present to leadership team messaging and positioning frameworks outlining priorities and communication goals
- Maintain firm grasp of competitive trends to identify and assess opportunities
- Experience managing media relationships and pitching stories to the media.
- Establish partnerships and relationships with Internal Amazon Teams and external agents to bring strategic concepts to life
- Identify and Negotiate placements with external partners to create tactical, targeted media campaigns.
- Maximize budgets through optimizing media schedules based on KPIs (eg. budgetary, impressions, viewers)
- Develop and fine-tune digital marketing strategies to exceed performance goals and drive measurable results.
- Keep leadership and team members informed on campaign performance and key insights.
- Analyze, track, and report campaign results on a daily/weekly basis.
- Drive go-to-market strategies and plans for new products and features to drive adoption
Required Qualifications and Experience:
- 5+ years of digital marketing experience with a focus on strategy, execution, and adoption of new technologies
- 3+ years of recent professional communications or public relations experience
- Ability to thrive in a collaborative environment and is willing to roll up their sleeves to get the job done
- Curiosity and bias for action looking for, proposing, and testing new advertising levers and formats
- Experience in analyzing and creating meaningful action items using set data (SQL, Tableau, QuickSight)
- Strong background in KPI-driven marketing, analytics, and optimization.
- A track record of creating targeting segmentation experiments to guide needed next steps for the business
- Must be comfortable and thrive in ambiguity and excited to adapt to changing business needs
- Ability to balance high-level strategy with hands-on execution
- Experience working within cross-functional teams to execute cohesive marketing campaigns.
- Detail-oriented and ability to handle multiple projects simultaneously
- Ability to multitask and work under pressure to meet the deadlines outlined for a particular project.
- Experience editing social content, shortform posts. Familiarity with Adobe Suite.
Preferred Qualifications and Experience:
- 3+ years TV media buying experience from a digital agency or in house media buying rol
- Understanding of basic Media Math principles including Gross to Net calculation, CPO (Cost per Order), CPM etc.
- Experience speaking with and negotiation rates with TV networks
- Experience developing social campaigns and working with creators/influencers
- Has deep relationships within the digital media space, including industry publications
Compensation & Benefits:
This full-time role offers a salary of $120,000 - $160,000 depending on experience.
At Advanced Systems Group, we prioritize an inclusive work environment and offer a variety of benefits to support our diverse team, including:
- Comprehensive medical coverage with 3 different plans to fit your needs, and 100% of the employee medical premium covered by ASG, and affordable rates for your family.
- Discounts on health and wellness programs, plus savings on travel and more.
- Voluntary benefits including disability, accident, critical illness insurance, and pet insurance.
- Employee Assistance Program offering counseling, financial coaching, and more.
- Paid time off to relax and recharge.
- Additional benefits to help you plan for the future, like life insurance and 401k.
Interested applicants, including those from Washington state, may contact recruiting@asgllc.com to request a full disclosure of the benefits offerings.
Advanced Systems Group LLC provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
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About The Company
Advanced Systems Group (ASG) empowers creativity through technology for Media Creatives and Content Owners.
By fusing technical and creative expertise, we design, build, and operate media-centric solutions to bring your vision to life. We deliver proven results by deploying engineering, system integration, training, and support services along with customized operational, and managed services for all phases of media production. Industry leaders rely on ASG to transform their operations on-premises and in the cloud.
From production to delivery, whether on-premises or in the cloud, ASG’s goal is to ensure customer success throughout the entire media supply chain. Our tailored services and solutions help our clients meet their objectives efficiently.
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