About Us: Paytm is India's leading financial services company that offers full-stack payments & financial solutions to consumers, offline merchants and online platforms. The company is on a mission to bring half a billion Indians into the mainstream economy through payments, commerce, banking, investments, and financial services. Its investors include Softbank, Ant Financial, AGH Holdings, SAIF Partners, Berkshire Hathaway, T Rowe Price, and Discovery Capital.

About the team: Paytm Travel has revolutionized the travel industry - intending to empower millions of travelers who choose us as their preferred travel partner. Being one of the largest travel platforms in the country, we aim to not only ensure seamless, instant booking, but also a delightful journey. We strive to enrich the customer experience by making every transaction transparent, honest and hassle-free. To stay ahead of the curve, we are working aggressively towards our ambition to make travel affordable for all. With this customer centricity at our core, we strive to make Paytm Travel synonymous with trustworthy travel partners.

Requirements:

Plan, develop, and execute multi-channel marketing campaigns, including push notifications, email, SMS, and in-app messaging, using CleverTap.

Analyze user segmentation and behavior using CleverTap's analytics to create targeted and personalized campaigns.

Monitor and report on campaign performance metrics, including CTR, engagement rates, conversions, and ROI.

Collaborate with cross-functional teams (e.g., product, design, and engineering) to ensure seamless execution of campaigns.

Conduct A/B testing and optimize campaigns based on data-driven insights.

Manage campaign calendars and timelines, ensuring timely delivery of marketing initiatives.

Stay up to date with industry trends and best practices in marketing automation, mobile engagement, and customer retention.

Why join us?

This role offers a unique opportunity to leverage data to gain deep business insights, beyond mere data extraction and dashboarding. If you possess a keen business acumen and innovative ideas for growth, this position is perfect for you. Join us if you’re excited by the prospect of using data to drive strategic decisions and foster business success.· A collaborative output driven program that brings cohesiveness across businesses through technology.

A solid 360 feedback from your peer teams on your support of their goals.

Respect, that is earned, not demanded from your peers and manager.

Compensation: If you are the right fit, we believe in creating wealth for you. With enviable 500 mn+ registered users, 21 mn+ merchants and depth of data in our ecosystem, we are in a unique position to democratize credit for deserving consumers & merchants – and we are committed to it. It is your opportunity to be a part of the story!

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