Senior Creative Marketing Manager, Paid Media

• Develop a creative strategy and work with creative partners to develop and execute captivating user acquisition (UA) creatives that will connect Tiki Solitaire TriPeaks with our target audience.
• Push creative boundaries, identifying innovative ways to market to our target audience.
• Optimize product pages in the Apple and Google Play Store with compelling and visually stunning content to drive industry-leading conversion rates.
• Ensure a cohesive and vibrant brand appearance across all marketing materials and touchpoints.
• Analyze performance data and conduct A/B testing in collaboration with performance marketing and ASO (App Store Optimization) teams to maximize the impact of our creatives.
• Stay ahead of industry trends and competitor strategies through thorough market research.
• Collaborate seamlessly with cross-functional teams, including art, performance marketing, and product, to align on creative strategies.
• Provide clear and inspiring creative feedback to both internal and external teams.
• Manage multiple creative projects with finesse, ensuring timely and high-quality delivery.
• Oversee the production of dynamic video content, from concept development to final editing.
• Monitor and report on the performance of creative assets, offering actionable insights and recommendations.
• Maintain and update brand guidelines to ensure a consistent and exciting visual and written communication style.
• Create and manage budgets for creative production, ensuring cost-effective and impactful use of resources.
• Develop and maintain a content calendar to plan and schedule engaging creative assets.
• Ensure compliance with platform-specific guidelines and advertising standards.
• Continuously seek out opportunities for process improvements to streamline creative workflows and elevate our brand.

What We’re Looking For 

• 5+ years of experience in creative media or related roles.

• Strong communication skills, both verbal and written.
• A passion for gaming and a deep understanding of the mobile gaming landscape.
• Can articulate and provide constructive, creative feedback effectively.
• Excel at planning, executing, and managing tasks, ensuring timely and high-quality delivery.
• Have a proven track record of elevating user acquisition (UA) creatives.
• Have experience working with cross-functional teams.
• Skilled in analyzing data and interpreting it to inform creative decisions.
• Stay updated on industry trends and competitor strategies.
• Bring a creative mindset with a strategic approach to problem-solving and innovation.
• Can manage multiple projects simultaneously and prioritize effectively.
• Thrive in a collaborative, fast-paced, and dynamic environment.
• Have a keen eye for detail and a passion for creating visually stunning content.
• Are proactive and continuously seek out opportunities for improvement and innovation.
• Bonus if you are proficient in using creative tools such as Adobe Creative Suite, video editing software, and other relevant tools.