Growth Strategy and Analytics Manager, Creator Youtube Marketing (Spanish, English)
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 4+ years marketing experience
- Cross-functional project management
- Fluent in Spanish and English
- SQL analysis & reporting
- Develop and manage retention growth strategy
- Experience building post-purchase growth strategies
- Spreadsheet modeling
- Building detailed business cases
- Excellent project management skills
7 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
- Ability to communicate in Spanish and English fluently to support client relationship management in this region.
Preferred qualifications:
- 4 years of experience in digital business growth, marketing, consulting, or subscription businesses.
- 2 years of experience building post purchase growth and retention strategies.
- Experience with spreadsheet modeling and basic SQL.
- Ability to build detailed business cases, building relationships with technical partners (e.g., product, engineering, UX).
- Excellent project management skills with the ability to set goals, maintain a growth tracker and systematically prioritize growth initiatives.
About the job
Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop and manage the retention growth strategy for product areas, in partnership with cross-functional marketing, product, UX, data science and engineering teams.
- Drive and manage the growth process across the stages: evaluate, ideate, experiment, scale, measure, iterate.
- Influence and collaborate with cross-functional teams, including international marketing teams, and gain alignment on growth opportunities.
- Use SQL analyses to derive the performance and growth insights.
- Deliver communications and presentations to multiple levels of stakeholders. Manage work of junior team members Temp, Vendor, or Contractor(TVCs).
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About The Company
A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.
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