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Growth Strategy and Analytics Manager, Creator Youtube Marketing (Spanish, English)

Mexico City, Mexico (On-site)

Growth Strategy and Analytics Manager, Creator Youtube Marketing (Spanish, English)

1 Month ago • 4-6 Years • Marketing • Undisclosed

About the job

7 skills required for this role

Add these skills to join the top 1% applicants for this job

sql

data-science

communication

feature-prioritization

growth-strategy

retention-strategies

cross-functional

Job Description

This Growth Strategy and Analytics Manager role focuses on Creator YouTube Marketing, requiring fluency in Spanish and English. Responsibilities include developing and managing retention growth strategies, collaborating with cross-functional teams (marketing, product, UX, data science, engineering), driving the growth process (evaluate, ideate, experiment, scale, measure, iterate), using SQL for analysis, delivering presentations to stakeholders, and managing junior team members. The role involves product marketing strategy from beginning to end, working with various teams to shape product representation and grow its consumer base. The ideal candidate will have experience in digital business growth, marketing, consulting, or subscription businesses, along with experience in post-purchase growth and retention strategies.

Must have:

Bachelor's degree or equivalent experience
4+ years marketing experience
Cross-functional project management
Fluent in Spanish and English
SQL analysis & reporting
Develop and manage retention growth strategy

Good to have:

Experience building post-purchase growth strategies
Spreadsheet modeling
Building detailed business cases
Excellent project management skills

Minimum qualifications:

Bachelor's degree or equivalent practical experience.
4 years of experience in marketing working across one or more marketing fields (i.e., growth, product marketing, brand marketing, social).
Experience managing cross-functional or cross-team projects.
Ability to communicate in Spanish and English fluently to support client relationship management in this region.

Preferred qualifications:

4 years of experience in digital business growth, marketing, consulting, or subscription businesses.
2 years of experience building post purchase growth and retention strategies.
Experience with spreadsheet modeling and basic SQL.
Ability to build detailed business cases, building relationships with technical partners (e.g., product, engineering, UX).
Excellent project management skills with the ability to set goals, maintain a growth tracker and systematically prioritize growth initiatives.

About the job

Whether you're on a consumer product (like Gmail, Search, Maps, Chrome, Android) or a business product (Google Ads, AdSense, Google Marketing Platform, Analytics), you take part in a complete marketing experience as you lead every facet of the product's journey. From determining positioning, naming, competitive analysis, feature prioritization and external communications, you help shape the representation of the product and help it grow a consumer base. This means you work with a cross-functional team across Sales, corporate communications, legal, webmasters, product development, engineering and more. In this role, you'll be involved with product marketing strategy from beginning to end.

Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.

Responsibilities

Develop and manage the retention growth strategy for product areas, in partnership with cross-functional marketing, product, UX, data science and engineering teams.
Drive and manage the growth process across the stages: evaluate, ideate, experiment, scale, measure, iterate.
Influence and collaborate with cross-functional teams, including international marketing teams, and gain alignment on growth opportunities.
Use SQL analyses to derive the performance and growth insights.
Deliver communications and presentations to multiple levels of stakeholders. Manage work of junior team members Temp, Vendor, or Contractor(TVCs).

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About The Company

Google

865 Active Jobs

A problem isn't truly solved until it's solved for all. Googlers build products that help create opportunities for everyone, whether down the street or across the globe. Bring your insight, imagination and a healthy disregard for the impossible. Bring everything that makes you unique. Together, we can build for everyone.