Country Lead, Marketing Planning - Korea

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The Role

Overview

The Country Lead, Marketing Planning | Korea is a key partner to the country's leadership, providing a strategic point of view of the business, global insights and input on prioritization decision making.

The Country Lead, Marketing Planning | Korea will manage the socialization and export of both acquired and commissioned titles/ campaigns, working upstream with local MarComms leads to serve as the connector with the rest of the world. 

Key Responsibilities 

Core Responsibilities 

• Long Lead Marketing Planning & Prioritization: Partner with Country Marketing teams in the internal title prioritization workflow - helping identify local titles for export and socialize title-specific detail to best equip teams for decision-making and budget allocation.Collaborate with local Korea Marketing teams, and x-functional teams around the world, in upstream campaign planning for titles emanating from local slates.

• Data & Insights: Track and analyze title performance with a data-led approach, working in both a proactive and reactive capacity to fuel global buzz around Korea titles. On top of individual title analysis, you will monitor broader business metrics in order to support country functions in delivering their marketing strategies.    

• Internal Marketing Connectivity: Be the connective tissue between Korea title campaigns and Marketing efforts around the world. Proactively seek to understand local market strategies, nuances and ambitions and work with international markets to develop industry-leading campaigns.

• Workflow Optimization: Seek innovation opportunities on the way that we work cross-functionally by identifying new workflows and needs for tools to bring optimisations and efficiencies.

• Strategic Campaign Development: Partner with local Korea teams on helping them identify export campaigns and then working closely with them on these export opportunities - consulting on strategy and positioning, bringing a global POV to the conversation, and subsequently working with supporting teams all over the world on their local campaigns. 

• Operational Project Management: As relevant, support the operational work of the APAC Marketing team on export campaigns and in a reactive capacity, including: setting regional timelines; managing project deliverables and campaign resources; serving as the go-to person for downstream asset sourcing, and partnering with cross functional teams to fuel campaign execution. 

• People’s management: manage a team of 1-3 people as the scope grows. Develop, support, and guide the team to achieve both individual and collective goals. This includes fostering an environment of trust, open communication, and continuous feedback. 

Candidate Profile

• Has ideally 15+years of experience in a creative strategy, strategic planning or project management role at an advertising agency, brand, or network/studio marketing team. 

• Proficiency in Korean and English is  a must have.

• Is an excellent creative and strategic thinker that can build strategic foundations, conceptualize campaign approaches and drive long-lead decisioning on campaigns in partnership with Content, Marketing and other functions (as relevant) including Publicity, Consumer Products, Marketing Partnerships and Product. 

• Is a natural team leader who is able to engage, listen and collaborate with internal teams and to see this cross-functional collaboration through title launch.

• Can confidently captain presentations/ discussion forums and effectively communicate campaign specifics to teams around the globe. 

• Has a strong POV, and can expertly influence key stakeholders and foster deep relationships across the business.

• Aptitude for numbers and analysis, with high proficiency in Excel/Sheets with a knack to craft a story through data.

• Has had exposure to working on high-profile global Marketing campaigns, with reach domestically and internationally. Ideally, this person will have a global IQ and/or be familiar with working with teams from different regional markets, and is comfortable in collaborating with diverse, geographically-dispersed teams.

• Is so highly organized.

• Can support workflow optimisation, identifying gaps and opportunities we need to solve for, and push for innovative solutions at scale.

• Has a working understanding of digital advertising (paid social, display, VOD) with a strong grasp of traditional (OOH, TV, Cinema, Radio, Print) and social media platforms.

• Thrives in a fast-paced and collaborative environment, comfortable in managing deep campaign work and long lead title planning concurrently. 

• Is a creative problem-solver who can work and navigate comfortably in ambiguity.

We are an equal-opportunity employer and celebrate diversity, recognizing that diversity of thought and background builds stronger teams. We approach diversity and inclusion seriously and thoughtfully. We do not discriminate on the basis of race, ethnicity, religion, color, place of birth, sex, gender identity or expression, sexual orientation, age, marital status, military service status or disability status.

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