Corporate Branding Manager

2 Days ago • 5 Years +

About the job

Summary_{By Outscal}

About The Role

In the first six months, the Corporate Branding Manager will face the challenge of building and strengthening GoTo’s brand identity, ensuring it resonates with both local and global audiences. The role involves developing cohesive brand strategies that align with GoTo’s mission of "Karya Anak Bangsa Berjuang untuk Indonesia," managing external and internal communications, and maintaining consistency across all platforms. With tight timelines, stakeholder expectations, and a competitive tech landscape, the manager’s impact will be pivotal in enhancing brand perception, increasing engagement, and positioning GoTo as a leader in Indonesia’s tech ecosystem.

What You Will Do

Develop and execute GoTo’s brand strategy, aligning it with business objectives
Strengthen the brand identity around "Karya Anak Bangsa Berjuang untuk Indonesia"
Manage brand consistency across all channels, including digital, social media, and offline platforms
Oversee the creation of brand guidelines, ensuring uniform messaging and visuals
Collaborate with marketing, PR, and product teams to integrate corporate narrative into campaigns
Conduct market research to understand customer perceptions and adjust strategies accordingly
Build relationships with key stakeholders to ensure internal buy-in for brand initiatives
Monitor and measure the effectiveness of branding efforts using KPIs and analytics
Ensure GoTo’s brand resonates with audiences while maintaining its core values

What You Will Need

Bachelor’s degree in Marketing, Communications, or a related field
At least 5 years of experience in branding, preferably within tech or fast-paced industries
Proven track record of developing and executing successful brand strategies
Strong understanding of brand identity, positioning, and storytelling
Experience working with local and global brands
Ability to manage cross-functional teams and collaborate effectively
Excellent project management skills with the ability to handle multiple priorities
Strong communication and presentation skills for stakeholder engagement
Data-driven mindset, able to analyze brand performance and adjust strategies accordingly
Experience with digital marketing and social media branding strategies
Creative problem-solving abilities and an eye for design

About the Team

Working within Corporate Affairs at GoTo involves being part of a close knit team with a vibrant and collaborative culture. You will spend much of your time engaging with colleagues in Jakarta, while also acting as a leader within the Singapore business. There is a huge amount to learn and no two days are the same, so those who excel here are passionate about managing diverse projects and disciplines, driven by a meticulous approach to execution. It's a culture that values versatility and adaptability, providing a stimulating environment for professional growth and achievement.

About GoTo Group

GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.

About Gojek

Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.

About GoTo Financial

GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.

GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.

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About The Company

GoTo Group

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GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.

GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.