Channel Marketing Lead
About the job
Job Description
The Channel Marketing Lead at GoMart (part of GoTo Group) is responsible for developing and executing impactful digital marketing campaigns across various platforms like Google Ads, Meta Ads, TikTok Ads, and SEM. This role requires expertise in leveraging modern marketing tools and strategies to boost brand awareness, app visits, and checkout orders. The ideal candidate will have 5-7 years of experience managing digital advertising campaigns in e-commerce or consumer goods, with a proven track record of optimizing marketing metrics (CPM, CTR%, CVR%, CPA, ROAS). Responsibilities include gathering and analyzing marketing data, planning and executing experiments, evaluating customer experience, and collaborating effectively with cross-functional teams. Proficiency in data analysis, marketing technology, and SQL is a plus.
Must have:
- 5-7 years experience in digital advertising campaigns
- Expertise in Google Ads, Meta Ads, TikTok Ads, SEM
- Proficient in data analysis and interpretation
- Excellent communication and teamwork skills
- Experience optimizing lower funnel/retargeting channels
Good to have:
- Experience with Google Tag Manager
- Proficiency in SQL
- Proficiency in SEO
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About The Role
We are looking for a dynamic and results-driven Channel Marketing Manager to join our team. The perfect candidate will demonstrate expertise in leveraging modern marketing tools and strategies to design and implement impactful digital campaigns.. Collaborating closely with the marketing department, cross-functional teams, and external vendors, this role ensures campaigns are executed on schedule and within budget. The Performance Marketing Manager will also oversee the digital team at GoMart, driving brand growth through increased awareness, consideration, and conversions.
What You Will Do
- Adept in app campaigns across Google Ads, Meta Ads (including Facebook and Instagram), TikTok Ads, SEM and other relevant platforms to boost brand awareness, app visit and checkout orders.
- Gather & analyze the depth of marketing data on analytics platforms such as GA4, Appsflyer, Clickstream & Metabase.
- Plan, execute, and measure experiments to optimize marketing metrics (CPM, CTR% & CVR%) & cost metrics (CPA & ROAS)
- Utilize strong analytical ability to evaluate end-to-end customer experience across multiple channels and customer touchpoints
- Experienced in working across different teams (cross-collaboration)
What This Role Needs
- At least 5-7 years of hands-on experience managing digital advertising campaigns, with a focus on Display Ads (Google Ads, Meta Ads,TikTok Ads), Search (SEM) & Programmatic on e-commerce or consumer goods industry.
- Experience on optimizing lower funnel/retargeting channels such as SRN, Partner networks, Programmatic & Catalogue Ads with positive ROAS
- Proficient in data analysis and interpretation, with the ability to derive actionable insights from advertising performance metrics to inform campaign optimization strategies.
- Excellent communication and teamwork skills, with the ability to collaborate effectively with cross-functional teams including design, content, and product teams.
- Thrive in a fast-paced, ever-evolving environment, with the adaptability to quickly learn and implement new advertising techniques and strategies as platforms evolveHighly knowledgeable on marketing technology implementation.
- Experience on martech tools such as Google Tag Manager will be a huge plus.
- Proficiency on SQL will be a huge plus
- Proficiency on SEO will be a huge plus
About The Team
The GoMart Marketing team in Jakarta is dedicated to elevating GoMart’s brand, keeping it top-of-mind for our users, and ensuring they continuously engage with and love our platform. This team comprises experts in various disciplines such as marketing management, strategy and planning, brand partnerships, CRM, and digital marketing. Together, we fuse data-driven insights with creativity to launch campaigns and innovations that bring joy to our consumers, ensuring they choose GoMart as an online grocery place to shop.
About GoTo Group
GoTo Group is the largest digital ecosystem in Indonesia with its mission to “Empower Progress’ by offering technological infrastructure and solutions for everyone to access and thrive in the digital economy. The GoTo ecosystem consists of on-demand transportation services, food and grocery delivery, logistics and fulfillment, as well as financial and payment services through the Gojek and GoTo Financial platforms.It is the first platform in Southeast Asia that hosts these crucial cases in a single ecosystem, capturing the majority of Indonesia’s vast consumer household.
About Gojek
Gojek is Southeast Asia’s leading on-demand platform and pioneer of the multi-service ecosystem with over 2.5 million driver partners across the regions offering a wide range of services such as transportation, food delivery, logistics and more. With its mission to create impact at scale, Gojek is committed to resolving consumer problems and raising standards of living by connecting consumers to the best providers of goods and services in the market.
About GoTo Financial
GoTo Financial accelerates financial inclusion through its leading financial services and merchants solutions. Its consumer services include GoPay and GoPayLater and serve businesses of all sizes through Midtrans, Moka, GoBiz Plus, GoBiz, and Selly. With its trusted and inclusive ecosystem of products, GoTo Financial is open to new growth opportunities and aims to empower everyone to Make It Happen, Make It Together, Make It Last.
GoTo and its business units, including Gojek and GoToFinancial ("GoTo") only post job opportunities on our official channels on our respective company websites and on LinkedIn. GoTo is not liable for any job postings or job offers that did not originate from us. You should conduct your own due diligence to prevent being victims of any fake job scams, if they did not originate from GoTo's official recruitment channels.
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About The Company
GoTo is the largest technology group in Indonesia, combining on-demand and financial services through the Gojek and GoTo Financial brands. It is the first platform in Southeast Asia to host these two essential use cases in one ecosystem, capturing a majority of Indonesian consumer household expenditure.
GoTo’s mission is to “Empower Progress” by offering an unparalleled selection of goods and services through a comprehensive merchant and partner network and promoting financial inclusion through its leading payments and financial services business.
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