Media Manager

Company Description

Company position:

With offices in Sydney, San Francisco, Boston, London, Munich, Beijing, Bangalore and Singapore, DWA is the world’s largest and most respected media planning and buying agency specialising exclusively in the technology sector. DWA is media-agnostic and ROI-focused, developing campaigns for B2B and B2C clients that incorporate digital, out-of-home, TV, radio, print and ambient. Third-party tracking and search are both used to measure campaign effectiveness in solving the client’s problems whether success is judged according to brand uplift, lead generation, drive to store or other criteria.

Job Description

So, what’s so great about focusing on technology clients?

Whether it’s synching up multiple devices to get things done seamlessly, playing Angry Birds or saving your data in the online cloud so you can access it when, where and on what device you want, technology is part of every minute of our lives, at work, at rest, at play.

DWA work with a host of global brands in the business and consumer technology space, connecting our partners to their key audiences. The end-user: it’s all about getting technology to work for them, their colleagues, their homes and their companies, on their terms.

Role Overview:

The account manager conducts the planning and implementation of cross platform media and marketing tactics within the India market, and works closely with our India & regional teams. These clients range in their audience focus from broad consumer through to niche IT decision makers. A broader range of marketing skills beyond standard media is often employed, both in digital, TV, outdoor and print mediums.

As part of a growing and successful media agency team, the role allows for personal and career development within a service and results orientated media agency working with leading technology brands both in India and internationally.

Key interfaces:

Management team, Planning and/or Buying Managers, Media assistants. Client marketing and business personnel, media suppliers, creative and PR agencies

Responsibilities

• Build strong relationships with client and leading publication houses, acting as the point person for campaigns
• Understand client business, requirement and market landscape to deliver strategic media approach and plans comprising of relevant offline and online channels
• To lead most of the client discussions. Fulfilling the timelines for submitting important projects and documents (media plan, reports etc.) is a must for this role.
• Implement campaign planning and execution strategies while coordinating with multiple stakeholders
• Provide consultative strategic direction to your accounts and identifying appropriate programs and services to meet client needs
• Participate in regularly scheduled meetings with management regarding account status, issues, and opportunities
• Mentor and foster team development
• Work with internal tools and staff to analyze campaign delivery and optimize performance on an ongoing basis quantitatively and qualitatively.
• Custodian of the media plan and post analysis
• Facilitate monthly invoicing process as needed
  
  

Skills

• Experience in client relationship management for all forms of media, post sales consulting and/or project management, ideally with 4 years + media experience.
• In depth understanding of digital marketing channels like LinkedIn, DV360 and YouTube
• Strong customer service outlook with excellent communication and interpersonal skills
• Candidate needs to be able to quickly gain an in depth knowledge of customers’ needs, requirements, and organizational structures
• Strong business, technical, and problem-solving skills
• Experience in B2B marketing, ABM or offline innovations preferred
• Proven capacity to utilize analytics to deliver successful campaigns
• Advanced Excel & PowerPoint skills and ad industry measurement tools
• Professional maturity, integrity, discipline and a positive attitude
  
  

Additional Information

Merkle fosters a diverse environment that encourages original thinking about our business and empowers us to communicate with a global world of customers. We embrace differences of opinion and diversity of thought as they help us challenge and refine our solutions. Merkle, as a best-in-class marketing agency, welcomes big ideas, and believes they can come from anywhere.