Head/Lead Social Media Manager

6 Months ago • All levels • Social Media

Job Summary

Job Description

As a Senior Social Media Manager/Lead, you'll be responsible for developing and executing social media strategies for a fast-growing AI role-playing app in the USA market. You'll be creating engaging content across TikTok, Instagram, Reddit, and Twitter, managing community interactions, collaborating with influencers, analyzing performance metrics, and ensuring brand consistency. This role requires strong social media marketing skills, experience with SMM analytics tools, and a deep understanding of PR strategies. You'll be responsible for building and managing communities on Reddit and Discord, driving traffic through SMM and PR activities, and generating creative content that attracts audience attention.
Must have:
  • Proficiency in SMM metrics
  • Experience in SMM for major brands/products with active audiences
  • Proven social media marketing skills (Instagram, Twitter, Reddit, Discord)
  • Knowledge of social platform algorithms (IG & Twitter)
  • Experience using SMM analytics tools (Google Analytics, Hootsuite, etc.)
  • Understanding of PR strategies and experience in media relations
  • Experience in content marketing strategies
  • Experience in building and managing communities on Reddit and Discord
  • Content copywriting and creativity skills
Good to have:
  • Experience in the IT or AI sectors
Perks:
  • REMOTE OPPORTUNITY to work full time
  • 7 wellness days per year
  • Bonuses up to $5000 for recommending successful applicants
  • Full payment for professional training, international conferences and meetings
  • Corporate discount for English lessons
  • Health benefits (up to $1000 gross per year)
  • Workplace organization (equipped workplace, reimbursement of workplace costs)

Job Details

Social Discovery Group is the world's largest group of social discovery companies which unites more than 50 brands. For more than 20 years, we have been creating premium international dating services and social discovery apps with a focus on video streaming, AI technologies, entertainment, and game mechanics. Our product portfolio includes Dating.com, Cupid Media, Dil Mil, and many others. The products are already used by more than 500 million users in 150 countries around the world.

SDG Invests in social discovery technology startups around the world. Our Investments include Open AI, Patreon, Flo, RAW, EVA AI, Clubhouse, Magnet, Woebot, Flure, Astry, Coursera, Academia, Harbour, Space, Auto1, DocSend, AppAnnie, Rapyd, Boom Supersonic, Trading, View, K-Health and many others.

We solve the problem of loneliness, isolation, and disconnection with the help of digital reality.

Our digital nomad team of more than 1200 professionals works all over the world. Our international team of like-minded people and professionals solves ambitious daily tasks and creates truly global products. We value focusing on results, a proactive approach, and we are always looking for new and unconventional ideas.

Our teams of digital nomads live and work remotely from the US, Hong Kong, Australia, Poland, Israel, Thailand, Indonesia, Türkiye, Latvia, Cyprus, Malta and many others.

We are looking for a Senior Social Media Manager/Lead for one of our investment products (B2C AI product). The product is revolutionizing the world of AI role-playing apps in the USA market. The product is the fastest-growing service of its kind, creating digital companions who bring your wildest dreams to life.

Your main tasks will be:

  • Developing content strategies for TikTok, Instagram, Reddit, and Twitter.
  • Creating and scheduling engaging content.
  • Engaging with followers and managing community interactions.
  • Collaborating with influencers for brand partnerships.
  • Analyzing performance metrics and optimizing campaigns.
  • Ensuring brand consistency and voice.
  • Collaborating with internal teams for integrated marketing efforts.

We expect from you:

  • Sales through Social media: check business metrics they had (CPA, Regs/Clicks)
  • Proficiency and refined skills in working with metrics.
  • Experience in SMM for major brands or products with active audiences, preferably in the IT or AI sectors.
  • Proven social media marketing skills (Instagram, Twitter, Reddit, Discord), with demonstrated success in increasing engagement and popularity of accounts, including experience with influencer and media-based promotion.
  • Knowledge of social platform algorithms, particularly IG and Twitter, with the ability to optimize content for maximum reach and engagement.
  • Experience using SMM analytics tools (Google Analytics, Hootsuite, Sprout Social, or similar) to track KPIs: engagement, follower growth, mentions, traffic, and sales.
  • Understanding of PR strategies and experience in media relations, especially promoting through major U.S. and European media outlets.
  • Experience in developing content marketing strategies and driving traffic using a combination of SMM and PR activities.
  • Experience in building and managing communities on Reddit and Discord, with proven results in growing server activity and popularity.
  • Content copywriting and creativity skills, with the ability to generate content that attracts audience attention and elicits positive feedback.

    What do we offer:

    • REMOTE OPPORTUNITY to work full time;
    • 7 wellness days per year (time off) that can be used to deal with household issues, to lie down and recover without taking sick leave;
    • Bonuses up to $5000 for recommending successful applicants for positions in the company;
    • Full payment for professional training, international conferences and meetings;
    • Corporate discount for English lessons;
    • Health benefits. If you are not eligible for Corporate Medical Insurance, the company will compensate up to $1000 gross per year per employee according to the paychecks. This can be spent on self-purchase of health insurance, or on doctor’s fees for yourself and close relatives (spouse, children);
    • Workplace organization. The company provides all employees with an equipped workplace and all the necessary equipment (table, armchair, wifi, etc.) in the locations where we have offices or co-working. In the other locations, the company provides reimbursement of workplace costs up to $ 1000 gross once every 3 years according to the paychecks. This money can be spent on the rent of the co-working room, on equipping the working place at home (desk, chair, Internet, etc.) during those 3 years;
    • Internal gamified gratitude system: receive bonuses from colleagues and exchange them for time off, merch, team building activities, massage certificates, etc.

    Sounds good? Join us now!

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    About The Company

    Social Discovery Group (SDG) is the 3rd largest social discovery company in the world, uniting 60+ brands with 500 million users. We solve the problems of loneliness, isolation, and disconnection by transforming virtual intimacy into the new normal. Our portfolio includes online communication platforms focusing on AI, game mechanics, and video streaming - Dating.com, DateMyAge, Cupid Media, Dil Mil, Kiseki, and others.
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