Media Planner - Japan

2 Months ago • 5 Years + • Social Media • Campaign Management

Job Summary

Job Description

Liquid Advertising seeks a contract Media Planner based in Japan to develop and implement comprehensive media plans for video game clients. Responsibilities include strategy formation, planning, execution, and reporting across traditional and digital channels (TV, OOH, print, display, search, social media, gaming endemic sites). This role requires expertise in the Japanese market, including planning events and brand collaborations. The planner will manage campaign activation, including IOs, ad trafficking, and performance analysis, while collaborating with internal teams and clients. Strong experience with various advertising platforms (Meta Ads, Google Ads, etc.) and proficiency in audience research tools are essential. The role requires excellent communication skills in both Japanese and English and involves regular reporting and client presentations.
Must have:
  • 5+ years media agency experience
  • Digital/integrated media buying & strategy
  • Japanese & English proficiency
  • Experience with major ad platforms
  • Client communication & presentation skills
  • Campaign performance analysis
Good to have:
  • Proficiency in audience research tools
  • Experience with DSPs (DV360, The Trade Desk)
Perks:
  • Flexible hours
  • Remote work

Job Details

Description

This is a remote position for Japan-based candidates

First, a little about us:

  • Born in 2000 as an ad agency for the video game community
  • Ad agency partner for Indiana Jones, Like A Dragon, Starfield, Magic: the Gathering, Sonic, Final Fantasy and more! See our work at www.liquidadvertising.com
  • Our clients are growing quickly — and so are we
  • This position will report remotely to our offices in the United States but will mostly work on Japan time

What’s this position about?

Are you a media planner, buyer or strategist with a passion for driving big ideas for innovative clients? If so, join us in the exciting world of video games as our next contract Media Planner!

Please note that this role focuses on media strategy and buying and does not involve content creation or creative work.

We are seeking a talented individual with agency-side experience in developing paid media strategy and execution plans. If you're ready to join a well-trained team of individual contributors, level up with us!

For 25 years, Liquid Advertising has been helping video game publishers build their global fanbases. We bring big ideas and focused strategies to transform our clients' video games into cultural phenomena, executing digital campaigns with precision down to the last detail.

What you’ll do:

  • Develop and implement comprehensive media plans from strategy formation through planning, execution, and reporting
  • Evaluate and select media channels, including traditional (TV, OOH, print), gaming endemic sites and digital (display, search, social media) platforms, based on clients' goals and budgets and audience behaviors.
  • As a Japanese market specialist, plan events, brand collaborations, and unique activations to enhance the brand awareness and localize IP in the Japanese market. 
  • Lead campaign activation process, including preparing and issuing Insertion Orders (IOs), coordinating ad trafficking, and ensuring timely delivery and accurate placement of materials across various media channels, identifying potential issues and providing preventative solutions to ensure smooth activation
  • Collaborate with internal creative, programmatic, and data teams to ensure cohesive and effective campaigns that meet our clients' goals and ensure a flawless activation
  • Monitor, analyze, and optimize campaign performance and making data-driven decisions to achieve clients' objectives
  • Evaluate potential media partners' capabilities and offerings to identify collaboration opportunities that align with clients' objectives and needs, while managing day to day communication with them
  • Ensure all internal and client-facing documents and reports meet high quality standards and are easy to understand when presented (both written and verbally)
  • Coordinate with finance and billing teams to ensure accurate invoicing and reconciliation of media spend and timely payments to media vendors.

Requirements

Your experience

  • 5+ years of media agency experience in digital or integrated media buying and/or strategy
  • Executing the day-to-day media process in a strategy, planning, or buying function
  • Be a resource for the client on a day-to-day basis, providing timely and accurate information in a professional manner
  • Working with various disciplines within the agency (data, creative production, finance) to align processes and work towards a common goal
  • Knowledge of standard industry advertising platforms, including Meta Ads, Google Ads, Amazon, CM360, TikTok, Reddit, Twitter, and DSPs (ex. DV360, The Trade Desk)
  • Hands-to-keyboard management of ad platforms and activation experience is highly preferred
  • Experience presenting to clients in regular status calls, campaign recommendations, and performance reports
  • Performance analysis of media campaigns to tie media metrics to client business results
  • Passion for staying updated on emerging trends, platforms, and best practices in the media and gaming industries
  • Proficiency in audience and media research tools such as MRI, SRDS, GWI, SimilarWeb, and Pathmatics (strongly preferred)

Your qualities and attributes

  • Attention to detail: Prioritize accuracy and precision in media planning, budgeting, and campaign execution to maximize campaign effectiveness. You are not a spot checker; you are thorough and know where to look to find the most common errors.
  • Problem-solving: Demonstrate resourcefulness in identifying and resolving challenges during media planning, buying, and activation. Employ a strategic and creative mindset to find efficient solutions without wasting time or energy.
  • Collaboration and teamwork: Thrive in a collaborative environment that values open communication and shared decision-making with colleagues. Demonstrate a willingness to accept and apply feedback constructively to your work.
  • Japanese and English Proficiency: Thrive in a collaborative environment that values open communication and shared decision-making with colleagues. Demonstrate a willingness to accept and apply feedback constructively to your work and have business-level language skills in both Japanese and English.

Work Style

  • Work hours are 25 hours per week minimum, with flexible hours, to be performed mostly in Japan time. There will be regular meetings with colleagues in the United States, with some availability required for meetings on US time.
  • This is a remote position based in Japan.

Benefits

The perks we offer

 This position’s hourly rate is US$25-$50 per hour, paid in JPY per exchange rates. 

Our stance

Liquid Advertising is dedicated to fostering an anti-racist and anti-sexist environment. We strive to build an ad agency where committed and creative individuals from diverse backgrounds can excel and do their best work.

 

No agencies, please. This is a pretty good representation of this position’s responsibilities but is not a comprehensive job description. Duties, clients, and team assignments may change. We regret we cannot consider applicants outside of Japan or those requiring visa sponsorship at this time.

Similar Jobs

Scale AI - Strategic Projects Lead - New Grad (2026 Season)

Scale AI

San Francisco, California, United States (On-Site)
1 Month ago
Codeway - Budget & Workplace Operations Manager

Codeway

İstanbul, Türkiye (Hybrid)
1 Month ago
Testee investment Pvt Ltd. - Head of Quantitative Research & Analysis

Testee investment Pvt Ltd.

Kolkata, West Bengal, India (On-Site)
9 Months ago
Ansys - Customer Project Manager

Ansys

Canonsburg, Pennsylvania, United States (On-Site)
5 Days ago
The Walt Disney Company - Manager, Media Planning & Buying

The Walt Disney Company

New York, New York, United States (On-Site)
1 Month ago
Singhania Buildcon Group | No 1 Real Estate Company - social media manager

Singhania Buildcon Group | No 1 Real Estate Company

Raipur, Chhattisgarh, India (On-Site)
6 Months ago
Nintendo - Intern - Social Media Marketing

Nintendo

Redmond, Washington, United States (On-Site)
7 Months ago
Playtika - Social Media Growth Manager

Playtika

Israel (On-Site)
7 Months ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Samsung Semiconductor - Senior Engineer, DRAM Applications

Samsung Semiconductor

California, United States (On-Site)
4 Months ago
WebFX - Jr. Content Marketer

WebFX

Harrisburg, Pennsylvania, United States (On-Site)
7 Months ago
Meta - Manager, Recruiting Services & Operations

Meta

Bellevue, Washington, United States (On-Site)
6 Months ago
ElevenLabs - AI Safety Operations

ElevenLabs

United States (Remote)
2 Months ago
Tesla - HR Operations Payroll Specialist - Switzerland & Austria

Tesla

Zug, Zug, Switzerland (On-Site)
3 Months ago
Realworld one - Associate, Commercial Strategy & Operations

Realworld one

Germany (Hybrid)
2 Months ago
AlphaSense - Sales Development Representative

AlphaSense

London, England, United Kingdom (Hybrid)
1 Week ago
Tesla - Senior Quality Assurance Analyst

Tesla

North Holland, Netherlands (On-Site)
3 Months ago
Onehouse - Engineering Manager, Distributed Data Systems

Onehouse

Sunnyvale, California, United States (Hybrid)
10 Months ago
Philips - Senior Analyst, Sales Compensation Design

Philips

Plymouth, Minnesota, United States (On-Site)
3 Weeks ago

Get notifed when new similar jobs are uploaded

Jobs in Japan

limit break - Senior Engineer (Unity) (Japan)

limit break

Tokyo, Japan (On-Site)
10 Months ago
Sony Interactive Entertainment - Open Positions for People with Disabilities

Sony Interactive Entertainment

Tokyo, Japan (On-Site)
2 Months ago
q games - Marketing Coordinator

q games

Kyoto, Kyoto, Japan (On-Site)
3 Weeks ago
Sony Interactive Entertainment - グローバルITシステム統合プロジェクトリード(人事領域)

Sony Interactive Entertainment

Tokyo, Japan (On-Site)
3 Months ago
Google - gTech Ads Solutions Search Specialist (English, Japanese)

Google

Tokyo, Japan (On-Site)
1 Month ago
Square enix Japan - Management Planning / Management Strategy Manager

Square enix Japan

Shibuya, Tokyo, Japan (On-Site)
11 Months ago
Google - Executive Engagement Partner

Google

Tokyo, Japan (On-Site)
1 Month ago
Game freak - Technical Artist: Procedural

Game freak

Chiyoda City, Tokyo, Japan (On-Site)
2 Weeks ago
limit break - Senior 3D Character Modeler

limit break

Tokyo, Japan (On-Site)
2 Months ago

Get notifed when new similar jobs are uploaded

Social Media Jobs

Riot Games - Senior Manager, Social Strategy (VALORANT)

Riot Games

Los Angeles, California, United States (On-Site)
2 Months ago
Nintendo - Intern - Social Media Marketing

Nintendo

Redmond, Washington, United States (On-Site)
7 Months ago
Voodoo - Social Media Manager - Blitz - Internship

Voodoo

Paris, Île-de-France, France (On-Site)
2 Months ago
WongDoody - Account Manager - Retail & CPG Vertical

WongDoody

Berlin, Berlin, Germany (Hybrid)
4 Months ago
Explorex (Explorex  Inc ) - Social Media Manager

Explorex (Explorex Inc )

Bengaluru, Karnataka, India (On-Site)
1 Year ago
Zypp Electric - Social Media Manager

Zypp Electric

Gurugram, Haryana, India (On-Site)
11 Months ago
that game company - Social Content & Growth Associate (Contract)

that game company

United States (Remote)
2 Months ago
GosuGamers - Senior Social Media Executive (Honor of Kings)

GosuGamers

Kuala Lumpur, Federal Territory Of Kuala Lumpur, Malaysia (On-Site)
3 Months ago
Owlcat Games - Creative Content Manager

Owlcat Games

Nicosia, Nicosia, Cyprus (Hybrid)
2 Months ago
The game - Social Creative Automotive

The game

Munich, Bavaria, Germany (Hybrid)
3 Months ago

Get notifed when new similar jobs are uploaded

About The Company

Masovian Voivodeship, Poland (Hybrid)

Michigan, United States (Remote)

Michigan, United States (Remote)

Mexico City, Mexico City, Mexico (Remote)

Michigan, United States (Remote)

Japan (Remote)

View All Jobs

Get notified when new jobs are added by Liquid Advertising

Level Up Your Career in Game Development!

Transform Your Passion into Profession with Our Comprehensive Courses for Aspiring Game Developers.

Job Common Plug