Head of Growth Marketing

1 Day ago • 7 Years + • $176,000 PA - $211,200 PA

Job Summary

Job Description

Scale is looking for a strategic marketer to lead the growth marketing function. This role involves setting and executing the growth marketing strategy and driving growth across existing and new channels. Responsibilities include developing acquisition, retention, and expansion programs across multiple channels like SEM/SEO, paid social, and content. The role also involves defining KPIs, optimizing marketing systems, collaborating with sales, and managing budgets. This position requires driving pipeline opportunity goals and driving the strategy for Scale's web presence. The candidate will own content and SEO strategies.
Must have:
  • 7+ years of B2B demand generation experience for tech companies.
  • Experience with multiple demand channels to drive pipeline.
Good to have:
  • Experience in AI/ML or marketing to technical audiences

Job Details

Scale is seeking an experienced, strategic, and analytical marketer to lead our growth marketing function. In this role, you will be responsible for setting and executing our growth marketing strategy and driving measurable growth across existing channels while also identifying and scaling new channels. The ideal candidate combines strategic leadership with hands-on execution to deliver results in a fast-paced environment.

You will:

  • Develop programs and strategies for acquisition, retention, and expansion through multiple channels, including SEM/SEO, paid social, nurture, retargeting, direct mail, content, and more.
  • Partner closely with the go-to-market team for the development, execution, and optimization of ABM campaigns and programs.
  • Define KPIs and implement measurement, analytics, benchmarking, and reporting methods to gauge success for marketing channels, campaigns, and initiatives.
  • Drive continual improvements in lead conversion rates, close rates, and funnel velocity in partnership with Sales and Sales Ops.
  • Provide strategic oversight to the Marketing Operations function and collaborate closely with Revenue Operations to optimize marketing systems, improve workflows, define and enforce SLAs, and drive accurate reporting, email campaigns, and database hygiene to support scalable growth.
  • Continue to scale our marketing efforts and take primary responsibility for exceeding our pipeline opportunity goals each quarter.
  • In collaboration with Brand and Product Marketing, drive the strategy and program management for Scale’s web presence across personas, new markets, segments, and product offerings.
  • Own end-to-end our content strategy for gated content and experiences that will drive significant conversion.
  • Own our SEO strategy, oversee web optimization, and develop our roadmap of new pages and experiences. 
  • Manage budgets and forecasts for pipeline generation. 

Ideally you’d have:

  • 7+ years experience working on B2B demand generation for technology or software companies with a strong track record.
  • Strong understanding and experience with multiple demand channels, including digital, paid social, field, and email marketing to drive pipeline.
  • Excellence in building cross-functional relationships and alignment, particularly with sales and operations teams.
  • Hands-on experience managing or partnering with marketing operations, including expertise in marketing automation platforms, CMS systems (ex: Hubspot), and data-driven campaign execution. 

Nice to haves: 

  • Experience in AI/ML or marketing to technical audiences

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