Internet Marketing Manager

2 Months ago • 1 Years + • Marketing

Job Summary

Job Description

The Internet Marketing Manager will be responsible for acquiring users globally for G5's casual games, managing a substantial UA budget and achieving ROI/ROAS goals. This role encompasses owning the user acquisition funnel for the G5 Store, encompassing advertising, conversion optimization, creative development, and partner management. Collaboration with other teams on analytics and automation tools is essential, as is close work with the G5 Store and creative teams. The successful candidate will continuously monitor market trends and competitor activity. Responsibilities include managing advertising campaigns across various ad networks, improving conversion rates on landing pages, and leveraging A/B testing and analytics platforms like Google Analytics and GTM.
Must have:
  • Acquire users for casual games
  • Manage significant UA budget & achieve ROI/ROAS
  • Own user acquisition funnel (advertising, conversion, creatives)
  • Manage relationships with ad networks and partners
  • A/B testing, GTM, Google Analytics experience
  • Advanced Microsoft Excel skills
Good to have:
  • Knowledge of other analytical tools
  • Power Query/Power Pivot knowledge
Perks:
  • Remote work & flexible hours
  • Relocation assistance
  • Sports reimbursement
  • Health insurance
  • Charitable activities support
  • Professional development opportunities
  • Bonus system
  • Language courses
  • Corporate events & team buildings

Job Details

Job description

G5 Games is a game developer and publisher headquartered in Stockholm, Sweden. We have over 850+ talented professionals worldwide who work remotely in one of our 10 locations. More than 20 years ago, the company became one of the first mobile game developers in the world. 

You may know us from hit projects like Sherlock, Hidden City®, Mahjong Journey®, The Secret Society®, the Jewels series, and many others. 

We are looking for a candidate for the following position: Internet Marketing Manager (remote).

What you’ll have to do:

  • Acquiring users worldwide for casual games;
  • Delivering on ROI/ROAS goals while managing significant UA budget;
  • Owning the user acquisition funnel for G5 Store (advertising, conversion, creatives, and etc.);
  • Owning relationships with various channels and partners;
  • Collaborating with other teams on analytical and automation tools;
  • Working closely with G5 Store and creative teams;
  • Keeping in touch with market opportunities, competitors and trends.

Our requirements:

  • At least 1 year of experience with acquiring users through various ad networks for browser-based games or games downloaded through the landing page/website;
  • Ability to improve conversions for both regular and landing pages;
  • Knowledge of A/B testing process, GTM, Google Analytics. Knowledge of other analytical tools is a plus;
  • Advanced knowledge of Microsoft Excel. Knowledge of Power Query/Power Pivot is an advantage;
  • Tech-savviness including solid understanding of technology behind web and advertising on the web;
  • Good spoken and written English.

What we offer:

  • The opportunity to bring your ideas to life in an international company with a multimillion audience: G5 games are played by 250 million users worldwide;
  • Official employment in one of our locations or remotely under a contract;
  • Assistance with relocation that helps move to one of the countries where the company has offices: Armenia, Georgia, Kazakhstan, Cyprus;
  • Maintaining a work-life balance of employees: remote work and flexible hours, sports reimbursement, and health insurance payment;
  • Charitable activities: you can initiate your own project with the company's support or participate in G5 Charity events;
  • Opportunities for professional development: access to resources for creating your own projects within R&D, an internal educational platform; and training webinars covering various specialties;
  • Bonus system: project profit bonus for project teams and a performance share program for key employees;
  • Language courses: free English lessons, speaking clubs for all proficiency levels, and free study language of the country of relocation;
  • Entertainment: corporate events and team buildings, master classes for adults and children, webinars with guest speakers, coffee talks, quizzes, and contests.

Want to join our team and start developing games that are played by millions around the world? Then send us your CV and refresh your email more often so as not to miss the letter from our recruiter :)

More about G5 Games:

We are in social networks: , , , .

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