Marketing Manager, Google Play Retail and Payments Activation
Job Summary
Job Description
- Bachelor's degree or equivalent experience
- 4+ years marketing experience
- Cross-functional project management
- Develop marketing strategies
- Execute marketing campaigns
- User insight development
- In-store/online merchandising experience
- Channel marketing & execution experience
- Visual asset & messaging development
- Strong cross-team collaboration skills
2 skills required
Job Details
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 4 years of experience in marketing working across one or more marketing fields (i.e. growth, product marketing, brand marketing, social).
- Experience managing cross-functional or cross-team projects.
Preferred qualifications:
- Experience with in-store/online merchandising, channel marketing, and execution.
- Experience crafting marketing strategies using both quantitative and qualitative insights.
- Experience in designing marketing strategy and promotional programs.
- Experience in developing visual assets, messaging and narratives.
- Ability to build collaborative relationships with teams and job functions including business development, product management, brand marketing, and external partners.
About the job
As a Marketing Manager, you drive the product marketing strategy, informing both internal and external stakeholders on marketing opportunities, and providing market context and insights on products and features. You drive decisions and help form guiding principles for launch and growth of Google product features and services in the market. You support content strategy, run campaigns, and communicate through multiple marketing initiatives. You develop and execute innovative marketing campaigns and initiatives to drive education, engagement, and product adoption by leveraging various channels. You will understand the detailed insights and implications to help solve problems by reaching a solution. You proactively develop industry or product landscape knowledge and stay up to date on the latest industry trends.
Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.
Responsibilities
- Develop the framework development and rollout of strategies for product marketing content across channels. Understand the product and audience, develop the positioning to users and bring the products to the market.
- Develop user insights to help cross-functional teams and product partners incorporate user voice into product development and marketing strategies.
- Manage process for campaign template creation, from initial intake and project development to final approval.
- Deliver campaign templates showcasing the ability to autonomously manage project components and contribute.
- Project coordinator for marketing including hand-offs managing global scale such as translations, regional legal approvals, documentation, etc. Maintain source of truth for all marketing copy - including copy on assets, websites, and the copy used in offer set-up.
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