Offline Growth Manager USA

3 Weeks ago • 3 Years + • Marketing

Job Summary

Job Description

BeReal seeks an experienced Offline Growth Manager to develop and execute innovative offline growth strategies in the USA, focusing on user acquisition. Responsibilities include organizing and managing offline events, brand activations, and experiential marketing. The role involves building strategic partnerships with universities, organizations, and influencers to amplify BeReal's presence. Developing and overseeing campus ambassador programs to drive organic adoption and engagement, and designing incentive programs for user referrals and word-of-mouth marketing are key aspects. Success requires data-driven decision-making and adaptability in a fast-paced environment, along with the ability to measure offline impact and integrate insights into broader marketing strategies.
Must have:
  • 3+ years offline growth marketing experience
  • Proven leadership in large-scale campaigns
  • Data-driven & organized, adaptable to fast-paced environments
  • Experience managing events and activations
  • Building strategic partnerships

Job Details

At BeReal, we are dedicated to authenticity in social media. By encouraging users to share unfiltered moments, we foster genuine connections and celebrate real life. We are now an international team of 70+ and have 40M+ monthly active users. Backed by Voodoo, our team is fully focused on scaling BeReal into an iconic social network used by hundreds of millions.

Role

BeReal is looking for an experienced Offline Growth Manager to develop and execute innovative offline growth strategies. The main goal is to enhance user acquisition through offline channels.

    • Events & Activations: Organize and manage offline events, brand activations, and experiential marketing efforts to create meaningful connections with users and drive user growth
    • Strategic Partnerships: Identify and build relationships with universities, local organizations, cultural influencers (but not only) to amplify BeReal’s presence.
    • Campus Programs: Develop and oversee ambassador programs at schools and universities to drive organic adoption and engagement.
    • Referral & Word-of-Mouth Initiatives: Design creative incentive programs to encourage user referrals and organic brand advocacy.

Profile

    • 3+ years of experience in marketing, with a focus on offline growth channels.
    • Proven leadership in managing and executing large-scale offline marketing campaigns.
    • Data-driven, highly organized, and adaptable in fast-paced environments, with the ability to measure offline impact and integrate insights into broader marketing strategies.
    • Based in N.Y (or around)
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About The Company

Voodoo is a tech company that creates mobile games and apps. With 7 billion downloads and over 150 million monthly active users, Voodoo is the #3 mobile publisher worldwide in terms of downloads after Google and Meta.


The company is one of the most impressive examples of hypergrowth in the ecosystem, having raised over $1B and backed by Goldman Sachs, Tencent, and GBL.


Voodoo is now a team of over 750 employees worldwide, we’re looking for talented individuals from across the globe to join.


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