The Principal Account Executive will be responsible for driving strategic long-term relationships with high-value small and medium enterprises (SME) accounts. They will be expected to own revenue expansion and end-to-end customer experience. This role involves driving and orchestrating complex sales cycles, collaborating with senior internal and external teams, and providing actionable insights to executives on the competitive landscape and growth opportunities. They will need to consistently meet or exceed sales targets, mentor junior executives, and represent the company at industry events. They will use their expertise to guide account management improvements and strategic partnerships.