Marketing Specialist - Korea

We are a global team of creators, storytellers, technologists, experience originators, innovators and so much more. We believe amazing games and experiences start with teams as diverse as the players and communities we serve. At Electronic Arts, the only limit is your imagination.

Key Responsibilities

• You will work with Korea marcomms lead, Korea and Asia /Global CFX team including commercial, brand marketing and franchise team, Establish important marketing beats to meet business and brand expectation

• You will be the first contact point person and manage day-to-day communication for EA title(s)/product(s), Ensure the GTM planning and activation excellence

• You will track, assess campaign performance and reporting to relevant partners

• Manage brand and campaign asset approvals development

• You will work with Korea Marcomm Lead and build prioritized culturalized campaign development for EA games label for the launch, holiday, new update season

• You will work with global brand and APAC marketing team to ensure best marcom activation

• Partnership with EA global and localization team to create assets and and management

• You will work support Korea Marcomm lead, to develop partnership with brand, platform, media partners in Korea to find best-touch points

• You will manage multiple marketing agencies - creative, event, media, PR, influencer, community

• You will manage important performance metrics in relate to use acquisition, engagement and revenue

Skill Requirements

• Bachelor's degree and equivalent 5+ years of practical relevant experience in digital marketing/ gaming / Tech / global brand

• Experience of creative campaign ideas and editorial development experience

• Experience developing insights from players and market

• Experiences manage agency, Attention to detail for negotiation and fluent execution

• Experience manage social media, community channels and influencer marketing

• Experience Measurements of Marketing performance for multi-products

• Language proficiency in Korean and English

Preferred Skills

• Passion for Football, EA game, Creative, player first mindset

• Problem solving mindset - Efficient collaboration with multiple partners from development, brand and marketing team and external partners for players

• Prioritizing skills of live service marketing planning - understanding of live service strategy and capturing player insights from the previous campaign/cases