Product Manager - New Markets, Compliance (Multiple Positions)

About ByteDance Founded in 2012, ByteDance's mission is to inspire creativity and enrich life. With a suite of more than a dozen products, including TikTok, as well as platforms specific to the China market, including Toutiao, Douyin, and Xigua, ByteDance has made it easier and more fun for people to connect with, consume, and create content. Why Join Us Creation is the core of ByteDance's purpose. Our products are built to help imaginations thrive. This is doubly true of the teams that make our innovations possible. Together, we inspire creativity and enrich life - a mission we aim towards achieving every day. To us, every challenge, no matter how ambiguous, is an opportunity; to learn, to innovate, and to grow as one team. Status quo? Never. Courage? Always. At ByteDance, we create together and grow together. That's how we drive impact - for ourselves, our company, and the users we serve. Join us. About the Team Our team plays a crucial role in ensuring the company’s success. We seek people who are willing to learn and put in the effort to solve problems. Our challenges are not your regular day-to-day problems - you’ll be part of a team that’s developing new solutions to new challenges. It’s working fast, at scale, and we’re making a difference. We are looking for talents to join us on this exciting journey! Responsibilities Collaborate with global and local Public Policy, Legal, Tax, Public Relations, and Operation teams to launch our ads platform in new countries by balancing universal product offerings and user needs, and by taking into consideration the local conditions/landscape of the targeting countries’ legal, political, developmental, tax, and any other compliance requirements. Collaborate with Legal, Public Policy, Tax, and Public Relations teams to iterate the product globally and locally based on the legal and taxation changes in existing markets, including but not limited to the display of legal terms, tax rules applications, and platform emergency notifications. Continuously iterate the advertiser onboarding flow for users in different countries to improve user experience and conversion funnel across the world. Define the success metrics of the products, identify biggest friction in current conversion funnel, and improve the funnel by A/B test-based product iterations. Understand typical user persona and user journey of the product as well as main pain points when using our product through quantitative and qualitative inputs from data analysis and user survey. Redefine the product positioning of TikTok Ads Manager mobile version and lead the PC and Mobile synergy plan to ensure consistent user experience, maximize development scalability, and minimize maintenance cost in the long term. Analyze TikTok Ads Manager mobile platform user behavior and market needs to drive mobile interface product roadmap and product development to grow product usage and improve user satisfaction. Work cross-functionally with ENG, DS, UED, PMM and other collaborators to launch features to improve user experience and increase overall conversion funnel with a high ROI.

Qualifications Must have a Master’s degree in Public Policy, Public Administration, Policy Development, Development Practice, International Relations, International Development, Law, Business Analytics, Marketing, or a related field, and 1 year of related work experience; OR a Bachelor’s degree in Public Policy, Public Administration, Policy Development, Development Practice, International Relations, International Development, Law, Business Analytics, Marketing, or a related field, and 3 years of related work experience. Of the required experience, must have 1 year of experience in each of the following: Driving stakeholder alignment on near and long-term product strategy roadmaps to meet monetization goals; Liaising between business and engineering stakeholders to gather and translate functional and technical product requirements, collaborating with engineering teams for product design and development, and partnering with sales teams to develop revenue goals and strategies; Designing and executing multi-stage Go-To-Market and product testing strategies, including A/B testing to validate product-market fit; Processing and analyzing large quantities of data to support data-driven decision making for product roadmap and strategy; and Performing market and competitor research to determine customer needs and pain points to identify gaps and market opportunities to build new products. Travel Requirement: International travel up to 20% required. Type: Full time, 40 hours/week Location: San Jose, CA Salary Range: $149040 - $246400 per year To Apply, click the apply button below. Contact lpresumes@bytedance.com if you have difficulty submitting resume through the website. ByteDance Inc. is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At Bytedance, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too. ByteDance Inc. is committed to providing reasonable accommodations in our recruitment processes for candidates with disabilities, pregnancy, sincerely held religious beliefs or other reasons protected by applicable laws. If you need assistance or a reasonable accommodation, please reach out to us at lpresumes@bytedance.com. #LI-DNI #IND-DNI