Product Marketing Manager – API Testing Automation

1 Day ago • 3-7 Years • $124,000 PA - $208,000 PA

Job Summary

Job Description

The Product Marketing Manager (PMM) will spearhead the go-to-market strategy for Postman's API testing automation capabilities. This involves driving adoption, crafting compelling messaging, influencing product roadmaps, and collaborating with various teams to ensure customer understanding and utilization of these features. Responsibilities include developing and executing go-to-market strategies, creating content, and working with sales and customer success teams. The role focuses on scaling existing products and launching new ones to a diverse user base across America, APAC, and EMEA. The PMM will also need to understand the competitive landscape.
Must have:
  • 3-7 years of product, developer, or technical marketing experience
  • Strong understanding of API development and automation workflows
  • Experience working with technical audiences like developers
  • Ability to create clear and compelling messaging
  • Excellent writing and communication skills
Good to have:
  • Familiarity with Postman or similar API development tools
Perks:
  • Full medical coverage
  • Flexible PTO
  • Wellness reimbursement
  • Monthly lunch stipend
  • Wellness programs
  • Creche allowance
  • Team-building events
  • Donation-matching program

Job Details

Who Are We?

Postman is the world’s leading API platform, used by more than 40 million developers and 500,000 organizations, including 98% of the Fortune 500. Postman is helping developers and professionals across the globe build the API-first world by simplifying each step of the API lifecycle and streamlining collaboration—enabling users to create better APIs, faster.

The company is headquartered in San Francisco and has an office in Bangalore, where it was founded. Postman is privately held, with funding from Battery Ventures, BOND, Coatue, CRV, Insight Partners, and Nexus Venture Partners. Learn more at postman.com or connect with Postman on X via @getpostman.

P.S: We highly recommend reading The "API-First World" graphic novel to understand the bigger picture and our vision at Postman.

The Opportunity

We’re looking for a Product Marketing Manager (PMM) to drive the go-to-market strategy for Postman’s robust set of API testing automation capabilities and take them to the next stage of growth. The products and features include:

  • Functional Testing Capabilities: Includes Collection Runner, Monitors for cloud-based automation testing, and Postman CLI—Postman’s command-line companion for all things CI/CD.
  • Performance Testing: Postman introduced local API load testing in 2023, with a robust roadmap planned for 2025 and beyond. You'll collaborate closely with the product team to drive adoption and future innovation.
  • Postbot: Postman’s AI Assistant helps users automate tasks such as generating tests, with continuous innovation on the horizon. You'll oversee its growth and adoption.

You’ll work closely with product, sales, developer relations, and the broader GTM org to ensure customers understand and adopt these features to streamline API workflows, improve reliability, and integrate automation into their development processes. The experience will include both scaling existing products as well as launching new products and features. The user base is spread across enterprise, SMBs as well as mid-market customers across America, APAC and EMEA.

What You’ll Do

  • Develop and execute go-to-market (GTM) strategies for Postman’s automation capabilities.
  • Craft compelling messaging and positioning to highlight the value of API automation for developers, QA teams, and engineering leaders.
  • Drive pricing and packaging decisions related to Postman’s automation products
  • Utilize data to inform decision-making
  • Collaborate with Product Management to influence roadmap decisions based on market trends, customer feedback, and competitive insights.
  • Create and optimize content strategies to educate users about API automation.
  • Partner with Sales and Customer Success to drive adoption, retention, and expansion of automation-related features.
  • Understand the competitive landscape around API automation capabilities and use these insights to inform GTM strategies and tactics
  • Develop enablement materials for sales and customer success teams, ensuring they can effectively articulate the value of Postman’s automation features.

About You

  • 3-7 years of experience in product marketing, developer marketing, or technical marketing, ideally in a SaaS or developer-focused company.
  • Strong understanding of API development, testing, and automation workflows.
  • Experience working with technical audiences such as developers, QA engineers, and DevOps teams.
  • Proven ability to create clear, compelling messaging for complex technical products.
  • Excellent writing and communication skills, with experience developing content for a developer audience.
  • Ability to collaborate cross-functionally and work in a fast-paced, dynamic environment.
  • Familiarity with Postman or similar API development tools is a plus.

The reasonably estimated base salary for this role ranges from $124,000 - $208,000, plus a competitive equity package. Actual compensation is based on the candidate's skills, qualifications, and experience.

What Else?

In addition to Postman's pay-on-performance philosophy, and a flexible schedule working with a fun, collaborative team, Postman offers a comprehensive set of benefits, including full medical coverage, flexible PTO, wellness reimbursement, and a monthly lunch stipend. Along with that, our wellness programs will help you stay in the best of your physical and mental health. If you have little ones in your family, the creche allowance can help in supporting your work-life balance. Our frequent and fascinating team-building events will keep you connected, while our donation-matching program can support the causes you care about. We’re building a long-term company with an inclusive culture where everyone can be the best version of themselves. 

At Postman, we embrace a hybrid work model. For all roles based out of San Francisco Bay Area, Boston, Bangalore, Noida, Hyderabad, and New York, employees are expected to come into the office 3-days a week. We were thoughtful in our approach which is based on balancing flexibility and collaboration and grounded in feedback from our workforce, leadership team, and peers. The benefits of our hybrid office model will be shared knowledge, brainstorming sessions, communication, and building trust in-person that cannot be replicated via zoom.

Our Values

At Postman, we create with the same curiosity that we see in our users. We value transparency and honest communication about not only successes, but also failures. In our work, we focus on specific goals that add up to a larger vision. Our inclusive work culture ensures that everyone is valued equally as important pieces of our final product. We are dedicated to delivering the best products we can.

Equal opportunity

Postman is an Equal Employment Opportunity and Affirmative Action Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender perception or identity, national origin, age, marital status, protected veteran status, or disability status. Headhunters and recruitment agencies may not submit resumes/CVs through this website or directly to managers. Postman does not accept unsolicited headhunter and agency resumes. Postman will not pay fees to any third-party agency or company that does not have a signed agreement with Postman.

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