Product Marketing Manager (Content Hub)

2 Months ago • 5 Years +

Job Summary

Job Description

The Product Marketing Manager will play a crucial role in defining the market positioning for data asset management and content operations solutions, bridging the gap between product management, sales, and customers. This role involves translating technical features into compelling value-based positioning, driving go-to-market activities, and ensuring product adoption and revenue growth. Responsibilities include product category knowledge, market intelligence gathering, customer intelligence, strategic roadmap influence, product/feature launch strategy, enablement strategy, cross-functional collaboration, positioning and messaging, demo development and delivery, content development, sales enablement execution, campaign support, quarterly business reviews, and performance measurement. The ideal candidate should have experience in B2B SaaS, with a strong background in GTM strategy, sales enablement, and pricing.

Must have:

5+ years of experience in product marketing within a B2B SaaS environment
Strong background in GTM strategy, sales enablement, and pricing
Experience working closely with Product teams
Ability to move seamlessly between strategy and execution
Proven experience working cross-functionally

11 skills required

11 skills required for this role

Add these skills to join the top 1% applicants for this job

foundation

market-research

feature-prioritization

cross-functional-collaboration

innovation

storytelling

cross-functional

revenue-growth

saas-business-models

talent-acquisition

team-management

Job Details

About us:

Our mission is to elevate leading brands through unforgettable digital connections with their customers. Sitecore delivers a composable digital experience platform that empowers the world’s smartest and largest brands to build lifelong relationships with their customers. A highly decorated industry leader, Sitecore is the leading company bringing together content, commerce, and data into one connected platform that delivers millions of digital experiences every day. Thousands of blue-chip companies including American Express, Porsche, Starbucks, L’Oréal, and Volvo Cars rely on Sitecore to provide more engaging, personalized experiences for their customers. Learn more at Sitecore.com.

Sitecore’s foundation is our diverse group of passionate, smart, innovative, and collaborative individuals located across four continents and over 25 countries. Having a wide range of perspectives, experiences, and skills is what makes us the company we are today. The Sitecore values are what drive and unite us across the globe.

About the Role:

This Product Marketing Manager reports to the VP of Product Marketing and plays a key role in defining how our data asset management and content operations solutions are positioned in the market, bridging the gap between product management, sales, and customers. This individual will be responsible for translating technical features into compelling value-based positioning, helping the organization connect with its target audiences, and driving go-to-market activities that support product adoption and revenue growth.

What You’ll Do:

Strategic Responsibilities (40-50%)

Product Category Knowledge - You must possess a strong understanding of both your product category and the buyer persona to ensure you can provide actionable insights and strategic recommendation to the product, marketing, and sales teams to define and drive GTM strategy for your product ensuring alignment with company goals
Market Intelligence - Collaborate closely with Market Intelligence and Sales teams to deeply understand our market (TAM, SAM, industries) and your functional product area identifying trends and signals allowing you to develop a strong POV from which you can present insights and provide strategic recommendations.
Customer Intelligence - Maintain an intimate understanding of the buyer persona & journey by conducting IDIs with buyers, collaborating with sales during the deal cycle, and understating and gathering of inputs for the purpose of building a persona aware AI. Insights gathered should lead to strategic recommendation and execution of assets to support the improvement of demand generation, lead progression, and win rate.
Strategic Roadmap - Influence Partner with PMM Leadership and Product Management to shape and articulate the product roadmap based on market trends, competitive landscape, and customer feedback. Provide data-driven recommendations on feature prioritization and innovation opportunities.
Product/Feature Launch Strategy - Align with PMM and PM leadership on seasonal and ad hoc launches providing strategic input and recommendation on how to best position for market awareness and customer adoption. Provide guidance and strategic direction to the release marketing team
Enablement Strategy - Collaborate with PMM leadership and Enablement to develop programs ensuring sales teams have the knowledge, tools, and materials to effectively communicate our value. Build continuous feedback loop. Ensure both the company and other customer facing teams are also enabled on the product and product related campaigns.
Cross-Functional Collaboration - Work closely with Product, Sales, and Customer Success to ensure alignment on roadmap, GTM execution, and customer engagement.

Tactical Responsibilities (50-60%)

Positioning & Messaging Using the Sitecore product positioning framework you clearly articulate our value proposition and differentiation for your product line. Leverage Sales (SDRs, AE, AMs), customers, AI to test and ensure positioning is clear, authentic, simple and tested. Your positioning framework provides the foundation for all creative messaging . You continuously refine based on audience feedback. Your goal ultimately is to enable the company to speak with one voice.
Strategic Roadmap Articulation - Partnering PMM and PM leadership you assist with the creation and articulation of the visionary roadmap, including but not limited to working with leadership on presentations and demos.
Demo Development & Delivery - Collaborating closely with iDXP and CMS PMM leadership to create a single compelling and value-based demo story.
Content Development - Create as well as oversee the development of compelling internal and external content, including sales pitch decks, one-pagers, case studies, blog posts, demo & tutorial videos, and webinars that support the sales cycle. Additionally responsible for ensuring all assets are updated on a regular schedule based on customer and seller feedback.
Sales Enablement Execution - Deliver and assist with training sessions around the value of our products, discovery questions, and objection-handling to empower the sales team.
Seasonal and Ad Hoc Launch Execution - Supports Senior PMM responsible for seasonal launches while also collaborating PMs on the product lifecycle development including but not limited to product naming, early access customer interactions, development of value based positioning and visual necessary to support all release marketing activities.
Campaign Support - Using your positioning document as the foundation work with demand generation teams to create messaging and assets for targeted campaigns ensuring a steel thread throughout a campaign to drive awareness, engagement and conversion. (Close collaboration with Partner PMM - on work with Microsoft)
Quarterly Business Reviews - Responsible for quarterly reporting to leadership team on product marketing performance for your product line.
Performance Measurement - Track key metrics (e.g., adoption, deal flow progression, win rates) to measure effectiveness and refine strategies.

What You Need to Succeed:

Experience 5+ years in product marketing within a B2B SaaS environment, preferably in marketing technologies. Specific experience with data asset management and content operations solutions is a plus.
Strong background in GTM strategy, sales enablement, pricing.
Product Influence - Experience working closely with Product teams to translate market insights into roadmap decisions.
Execution Skills - Ability to move seamlessly between strategy and execution, with strong project management capabilities.
Collaboration - Proven experience working cross-functionally with product, sales, and marketing teams.
Communication - Excellent storytelling and messaging skills, with experience creating high-impact sales and marketing materials.
Analytical Mindset - Data-driven approach to decision-making, with a strong grasp of marketing analytics and sales metrics.

How we hire

At Sitecore, we put a lot of care and time into who we hire. We believe that in order to build the best products, we need to develop high-impact teams. Our recruitment process centers around what we call the Life Story interview, a conversational-style interview where we get to learn more about you.