Reporting & Analytics Manager - Google Analytics

Company Description

Daxko powers wellness to improve lives. Every day our team members focus their passion and expertise in helping health & wellness facilities operate efficiently and engage their members.

Whether a neighborhood yoga studio, a national franchise with locations in every city, a YMCA or JCC--and every type of organization in between--we build solutions that make every aspect of running and being a member of a health and wellness organization easier and delightful.

Job Description

At Daxko, we’re looking for a Reporting & Analytics Manager to take our digital analytics to the next level. This role is all about ensuring accurate tracking, actionable insights, and seamless reporting for our customers. You’ll be responsible for setting up, configuring, and managing Google Analytics 4 (GA4) and related data tools to drive data-informed decision-making.

In this role, you’ll collaborate closely with internal teams and customers to troubleshoot analytics integrations, optimize data accuracy, and transform complex data into clear, impactful insights. If you have a deep expertise in GA4, cross-domain tracking, UTM strategy, attribution modeling, and Looker Studio reporting, this is your opportunity to make a big impact.

What You’ll Do

• Own GA4 Setup & Management – Create and configure GA4 properties, fine-tuning settings like data retention, referral exclusions, attribution models, and cross-domain tracking.
• Enhance Tracking & Attribution – Deploy GA4 tracking via Google Tag Manager (GTM), set up custom event tracking, enhanced measurement features, and UTM structures for precise campaign attribution.
• Optimize Conversion Tracking – Align key events with business goals, analyze drop-off points, and enhance website and campaign performance.
• Conduct Analytics Audits – Identify and resolve tracking discrepancies, data inconsistencies, and reporting gaps to ensure clean, reliable data.
• Integrate & Streamline Data Sources – Ensure GA4 syncs seamlessly with Google Ads, Looker Studio, CRM systems, and marketing automation tools.
• Analyze User Journeys – Identify opportunities to improve website navigation, user experience, and marketing performance through multi-touchpoint analysis.
• Develop Custom Dashboards – Build Looker Studio dashboards that visualize key customer KPIs, marketing performance, and campaign effectiveness.
• Turn Insights into Action – Use analytics data to shape marketing strategies, optimize conversion paths, and present actionable recommendations.
• Train & Educate Teams – Create training materials, conduct GA4 training sessions, and stay ahead of industry trends and updates.
• Collaborate Across Teams – Work closely with developers, marketers, and product teams to align on data needs, tracking strategies, and overall analytics goals.

Qualifications

What You Bring

• Expert-level GA4 knowledge – Setup, custom event tracking, attribution modeling, and troubleshooting.
• Deep understanding of cross-domain tracking, UTM parameters, and GTM.
• Strong problem-solving skills – Proven ability to troubleshoot tracking issues and resolve data discrepancies.
• Data Storytelling – Ability to translate complex analytics into actionable insights for non-technical stakeholders.
• Project & Account Management – Experience managing multiple client accounts with strong organization and prioritization skills.
• Clear & Effective Communication – Strong email communication and excellent English writing skills for working with US clients.

Qualifications

Required:

• 3+ years of experience in digital analytics, data tracking, and reporting.
• Hands-on experience with GA4, Google Tag Manager (GTM), and Looker Studio dashboards.
• Proven track record in building custom Looker Studio dashboards for client reporting.

Preferred:

• Experience with Google Ads tracking, Facebook Pixel, or other marketing analytics tools.

Additional Information

#LI-Hybrid

Daxko is dedicated to pursuing and hiring a diverse workforce. We are committed to diversity in the broadest sense, including thought and perspective, age, ability, nationality, ethnicity, orientation, and gender. The skills, perspectives, ideas, and experiences of all of our team members contribute to the vitality and success of our purpose and values.

We truly care for our team members, and this is reflected through our offices, and benefits, and great perks. These perks are only for our full-time team members. Some of our favorites include:

🏢 🏡 Hybrid work model

📆 Leave entitlements

🤕 Recently introduced hospitalization/caregiving leaves

🍼 Paid parental leaves (Maternity, Paternity, & Adoption)

⚕️Group Health Insurance

🚵🏽 Accidental Insurance

💲Tax-saving reimbursements

🤑 Provident Fund (PF)

👖Casual work environments

🎉 Company Events and Celebrations

🏆 Performance achievement awards

💸 Referral bonus

🚀 Learning & Development opportunities