Senior Advertising Monetisation Manager

4 Months ago • 5 Years + • Monetization

Job Summary

Job Description

Miniclip seeks a Senior Advertising Monetisation Manager to optimize and manage ad revenue across gaming platforms. You'll develop and implement monetization plans, analyze performance data, and collaborate with cross-functional teams to maximize revenue potential. Proven experience in ad monetization within the gaming industry is essential.
Must have:
  • Ad Monetization
  • Gaming Industry
  • Analytical Skills
  • Data-Driven Decisions
Good to have:
  • Mobile Gaming
  • Ad Technologies
  • A/B Testing
  • User Segmentation
Perks:
  • Global Leader
  • Engaging Games

Job Details

Job Description

The Ads Monetization Manager will be responsible for optimizing and managing advertising revenue strategies across various gaming platforms. This includes developing and executing monetization plans, analysing performance data, and collaborating with cross-functional teams to maximize revenue potential. The role will require innovative thinking to drive ad revenue growth, leveraging industry knowledge and analytical skills.

What will you be doing at Miniclip?

  • Manage and implement ad monetization strategies across all ad networks and demand partners;
  • Develop and implement comprehensive Ad Operations processes that lead to Ad ARPDAU and eCPM improvements in your games;
  • Proactively collaborate with Product, Game Design and the User Acquisition teams to align monetization efforts with the broader studio goals in mind;
  • Deeply analyze advertising monetization performance against key metrics to identify areas for improvement;
  • Run A/B tests to optimize advertising monetization – make sure your games have a state-of-the-art monetization setup;
  • Make suggestions to positively influence the product, create new ad placements, new user segmentation strategies, and optimize ad integrations to impact the LTV of users;
  • Own the day-to-day relationship and communication with account managers of ad networks in order to drive performance for your games;
  • Ensure your studios’ Ad Tech and Data needs are met. Closely collaborate with Ad Tech and Data teams: Ad SDK integrations, Data collection, APIs, dashboard building and any automation needs;

What are we looking for?

  • 5 years of proven experience in ad monetization and revenue management within the gaming industry.
  • Proactive and efficient in finding solutions to pressing problems;
  • Strong analytical skills with the ability to interpret complex data and make data-driven decisions.
  • Excellent communication and collaboration skills, capable of working with diverse teams.
  • Knowledge of the mobile gaming competitive landscape and the latest ad technologies, best practices and platforms.

 

About Miniclip

Miniclip is a global leader in games and one of the world's biggest developers and publishers of mobile games, with a mission of unleashing the gamer in everyone. It distributes highly engaging games to a global audience of over 400 million monthly and 65 million daily active users across mobile, PC, console, social, and online platforms. Operating in 12 countries, Miniclip develops and launches games in multiple categories across its 20 studios.

Founded in 2001 with an internationally recognised brand name, Miniclip has successfully grown a global audience across 195 countries and six continents. It has a unique understanding of the games space, developing and distributing a strong portfolio of over 60 high-quality mobile games globally.

To date, Miniclip’s studios and companies have generated more than 10 billion downloads, including the following games: 8 Ball PoolTM, Subway SurfersTM, Golf BattleTM, Football StrikeTM, Carrom PoolTM, OSM - Online Soccer ManagerTM, Football Rivals TM, Pure Sniper TM, Puzzle Page TM, Head Ball 2TM, Motorsport ManagerTM, Darts of FuryTM, Ultimate GolfTM, Mini Football TM, Triple Match 3D TM, Agar.ioTM, and PowerWash Simulator TM.

For more information, visit https://miniclip.com/

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About The Company

Miniclip is a global leader in digital games with a mission of ‘unleashing the gamer in everyone’. We develop, publish, and distribute highly engaging games to an audience of over 400 million monthly active users across mobile, social and online platforms. We operate in 10 countries, with a global workforce of over 1000 people across 16 locations.

Founded in 2001, the Company has successfully grown a huge global audience in over 195 countries and across six continents. We have a unique understanding of the digital games space and have developed a strong portfolio of over 60 high-quality mobile games, extensive worldwide distribution, and an internationally recognised brand name. To date, Miniclip's digital games, which also include the franchises 8 Ball Pool™, Subway Surfers™, Golf Battle™, Football Strike™, Carrom Pool™, and Agar.io™ have generated more than 7 billion downloads. Miniclip has more than 70 million daily active players reaching people across the world in the pursuit of ‘unleashing the gamer in everyone’.

In the past three years, as part of our ambitious growth plans, Miniclip has been delighted to welcome the teams from Playsport (famous for Motorsport Manager), Yakuto (creators of Darts of Fury), Masomo (home of Head Ball 2), Ilyon (designers of Bubble Shooter), Eight Pixels Square (Sniper Strike) operating as Miniclip Derby, Gamebasics (creators of OSM Online Soccer Manager) now operating as Miniclip Netherlands, Green Horse Games (home of Football Rivals), Supersonic Software Ltd., trading as Puzzling.com (the team behind the highly successful Puzzle Page and Picture Cross), and most recently Sybo (famous for Subway Surfers).

For more information, visit https://miniclip.com/

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