Senior Analyst - Demand Ops

2 Months ago • 2-3 Years • Operations • Monetization

Job Summary

Job Description

The Senior Analyst - Demand Ops will be responsible for creating audience segments, managing third-party segments on platforms like Liveramp and Eyeota, and creating polygon-based custom audiences. This role involves using SQL, Postman, and analyzing performance reports. Collaboration with product and engineering teams to resolve issues and contribute to process improvement is crucial. The ideal candidate will possess strong analytical skills, proficiency in MS Excel and PowerPoint, and experience with SQL and Power BI. Responsibilities include ensuring adherence to SLAs, providing detailed documentation, and staying updated on industry trends. The role requires managing multiple projects in a fast-paced environment and working within the Ad Operations team, focusing on demand-side operations, ad quality, security, and verification.
Must have:
  • MBA/B.Tech
  • 2-3 years Ad-tech experience
  • Excellent communication
  • Advanced MS Excel & PowerPoint
  • SQL & Power BI proficiency
  • Audience segment creation
  • Data analysis & reporting
Perks:
  • Daily meals
  • Gym and yoga classes
  • Cutting-edge training
  • Drink cart Thursdays
  • Funky Fridays
  • Bring kids/pets to work

Job Details

Our Story

Building a new company in the recession of 2007 was no ordinary task. Yet with passion and foresight, we charted our course, helping to transform the way consumers engage with their phones.

Over the last 17 years, InMobi has built a global Advertising Platform that powers our customers’ growth by helping them engage their audiences and drive real connections.

InMobi has also built a second unicorn, Glance, which is advancing digital consumption and creating a new wave of disruption. Present on 400M devices across India, SEA, Japan and the US – Glance is one of the largest content platforms globally with~200M daily active users.

Who we are & What do we do? 

InMobi Group’s mission is to power intelligent, mobile-first experiences for enterprises and consumers. Its businesses across advertising, marketing, data and content platforms are shaping consumer experience in a world of connected devices. InMobi Group has been recognized on both the 2018 and 2019 CNBC Disruptor 50 list and as one of Fast Company’s 2018 World’s Most Innovative Companies. 

What’s the InMobi family like? 

Consistently featured among the “Great Places to Work” in India since 2017, our culture is our true north, enabling us to think big, solve complex challenges and grow with new opportunities. InMobians are passionate and driven, creative and fun-loving, take ownership and are results focused. We invite you to free yourself, dream big and chase your passion. 

What can we promise? 

We offer an opportunity to have an immediate impact on the company and our products. The work that you shall do will be mission critical for InMobi and will be critical for optimizing tech operations, working with highly capable and ambitious peer groups. At InMobi, you get food for your body, soul, and mind with daily meals, gym, and yoga classes, cutting-edge training and tools, cocktails at drink cart Thursdays and fun at work on Funky Fridays. We even promise to let you bring your kids and pets to work. 

What is the team like? 

Ad operations is often thought of as the engine room, and that's true we are also the brains that hook various systems together. Inherently, it is the information hub in the company. Ad Ops has their feet in both business & operational areas and learns to think about things from both perspectives, giving them a unique, consultative strength. The team has a key seat at the table from a strategic perspective and given the unique strength we possess; we are the people that really make a difference in the operational world. 

Brief Description: Demand Ad-Operations is a part of the Ad Operations team that takes care of all operations on the exchange and demand front. Team is responsible for monitoring and actioning all things Ad quality, support ad security & ad verification solutions, create deals and involve in trafficking activities for programmatic world. With access to surplus data our experts turn raw data into actionable insights. Also, understanding the overt & underlying needs, we liaise with tech/Engg teams to solve for operational efficiencies. We strive to understand bespoken needs of the client, try & resolve for key issues on the reports generated for them and deliver beyond expectations. We also proactively identify, troubleshoot & fix problems that arise in efficient functioning of the delivery platforms. 

Responsibilities: 

Create audience segments tailored to global stakeholder requirements.
Develop and manage third-party segments on platforms like Liveramp, Eyeota, and In-Market tools.
Create polygon-based custom audiences to meet specific business needs.
Utilize SQL queries in Postman for bulk polygon-based segment creation.
Compile and analyze performance, revenue, and analytical reports for business teams.
Collaborate with Product and Engineering teams to investigate and resolve internal tool issues.
Actively contribute to process improvement initiatives, including project planning and execution.
Ensure adherence to SLAs and timely delivery of audience-related tasks.
Provide detailed documentation and knowledge sharing for cross-functional teams.
Stay updated on industry trends and suggest enhancements for audience management tools and processes.

Requirement: 

  • MBA/B.Tech or equivalent degree from a reputed institute with 2-3 years of work experience preferably in Ad-tech 
  • Excellent communication (verbal and written) and documentation skills
  •  Good Analytical and Data handling skills
  • Proficiency in Advanced MS Excel and PowerPoint
  • Hands on experience in SQL, and Power BI
  • Quick learner, consistent in accuracy and possess the ability to handle and sustain high volumes
  • As part of the team, foster cohesion, demonstrate appreciation & exhibit equal participation to achieve team’s objectives
  • Handle multiple projects in a fast-paced environment with the ability to learn and apply new concepts and tools quickly
  • Strong attention to detail and ability to prioritize multiples tasks under pressure

The InMobi Culture

At InMobi, culture isn’t a buzzword; it's an ethos woven by every InMobian, reflecting our diverse backgrounds and experiences.

We thrive on challenges and seize every opportunity for growth. Our core values of thinking big, being passionate, showing accountability, and taking ownership with freedom —guide us in every decision we make.

We believe in nurturing and investing in your development through continuous learning and career progression with our InMobi Live Your Potential program.

InMobi is proud to be an Equal Employment Opportunity and we make reasonable accommodations for qualified individuals with disabilities.

Visit https://www.inmobi.com/company/careers to better understand our benefits, values and more!

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About The Company

InMobi builds transformative technologies to positively impact people, businesses, and societies around the world. We power advertisers’ and publishers’ growth with high impact experiences and innovative solutions that help them activate their audiences and drive real connections with today’s consumers.

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