Senior Associate, Digital Activation

2 Months ago • 3-5 Years • $75,000 PA - $90,000 PA

Job Summary

Job Description

The Senior Associate, Digital Activation is responsible for developing and activating digital recommendations to meet client goals. They manage campaign initiatives, billing, media campaign setup, and provide strategic insights. They also research and prepare information for media plans, evaluate media partners, and stay updated on industry trends. The role involves leading the development of POV documents, evaluating client needs, driving audience insights, and selling in media initiatives. They must integrate with other teams on overall campaign direction. The role requires a deep understanding of digital media, data-driven results, and campaign optimization.
Must have:
  • 3-5 years of digital activation experience
  • Hands-on experience in Programmatic Media Buying (TTD/DV360) and/or Social (META, LinkedIn)
  • Strong mathematical aptitude and understanding of the digital media landscape
  • Experience with budgeting, forecasting, and campaign optimizations
  • Proficient in research, audience planning, and developing social media plans
  • Excellent communication skills and comfortable presenting recommendations to clients
  • Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations
  • Proficient in reporting and analytics, including crafting insights and using Excel
  • Knowledgeable about integrating online and offline media opportunities
  • Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
  • Excellent presentation, verbal, and written skills
Good to have:
  • B2B knowledge
  • Experience with MRI Simmons and understanding audience logic
  • Analytical experience
  • CM360 trafficking experience
Perks:
  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • 12 Affinity Groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Job Details

The Senior Associate, Digital Activation is the day‐to‐day steward on the business and is on the front lines of developing and activating both tactical and custom digital recommendations to meet our clients’ goals. They are a Digital native, curious about unique emerging opportunities and prepared to provide a point‐of‐view, recommendation, and optimization recommendations based on campaign performance. They are the primary contributor to the development of the Associate(s), guiding them through the fundamentals of the planning process (inclusive of partner evaluation, negotiation, reporting, optimization, insight generation, billing, etc.), while also being a key touch-point to stakeholders across the organization and the client for day to day management and support.

You Will:

  • Coordinate and oversee the management, trafficking, optimization and reporting of all campaign initiatives.
  • Manage the billing team and provide final approval on all billing needs
  • Oversee and approve all media campaign set-up and execution, including working with other internal teams and clients to secure deliverables.
  • Provide strategic insights and optimizations for all client reports
  • Research and prepare new information for paid media plans, RFPs, and presentations.
  • Evaluate, build and maintain relationships in the display and emerging media community.
  • Stay up-to-date on and advise the Media team on the latest trends in interactive marketing / media and developments.
  • Lead the development of “Point of View” (POV) documents on new trends or special opportunities.
  • Evaluate client needs and escalate needs or issues as they arrive to leadership
  • Drive audience insights and channel strategy
  • Sell in media initiatives to client
  • Integrate with neighboring disciplines (MKS, Strategy, Creative) on overall campaign direction

You Have:

  • 3-5 years of experience in digital activation, executing and optimizing campaigns across programmatic, social, display, and video platforms with a focus on data-driven results
  • Hands-on experience in Programmatic Media Buying (TTD/DV360) and/or Social (META, LinkedIn)
  • Strong mathematical aptitude and understanding of the digital media landscape
  • Experience with budgeting, forecasting, and campaign optimizations across platforms
  • Proficient in research, audience planning, and developing social media plans (audience, platform, placement, ad mix)
  • Excellent communication skills and comfortable presenting recommendations to clients
  • Full campaign ownership: setup, ad creation, QA, pacing, budget management, and optimizations
  • Proficient in reporting and analytics, including crafting insights and using Excel
  • Knowledgeable about integrating online and offline media opportunities
  • Able to understand application of, use of industry tools such as (DDS/Prisma, ComScore, Nielsen, AdViews, eMarketer, etc.)
  • Excellent presentation, verbal, and written skills

Nice-to-Have:

  • B2B knowledge
  • Experience with MRI Simmons and understanding audience logic
  • Analytical experience
  • CM360 trafficking experience

What We Offer:

  • Global maternity and parental leave
  • Competitive benefits packages
  • Vacation, compassionate leave, sick days, and flex days
  • Access to online services for families and new parents
  • Summer Fridays (off at 3:00 PM local time every Friday)
  • 12 Affinity Groups
  • Internal learning and development programs
  • Enterprise-wide employee discounts

Our new hires & employees are the future of our organization, and we want to set you up for long-term success. In an effort to do so, we expect our team to work from an office a minimum of 3 days a week.

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About The Company

Critical Mass is a team of 1,800 inspired folks based in 12 offices around the world, providing full-service digital capabilities for the greatest brands on Earth. Our secret sauce is our uncompromising design standards, our relentless focus on customers, and an ability to put powerful new technologies to work for our clients.


We work with the best—Apple, Nike, Mars Wrigley, Nissan, Diageo, Airbnb, BMW, BNY Mellon, Johnson & Johnson, and many more—brands who strive for connected digital ecosystems and unparalleled experiences. We help them get there by gaining deep insight into their consumers and orchestrating data, AI, design, media, and tech stacks around human stories.


We’re a global agency founded in Canada, but digital is our home. If you know us, then you know we’re a special, quirky place that attracts big talent and tiny egos. (We actually give out a “so f-n nice” award—lots of them). But just because we’re friendly doesn’t mean we’re not a force to be reckoned with. We’re driven. Relentless. And we live our values. We’re Critical Mass, but our friends call us CM. Please call us CM!

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