Senior Content Lead, Think with Google
8 Months ago • 9-15 Years
Editorial
Job Description
The Senior Content Lead at Think with Google will define the content agenda and guide a team of writers and AI specialists. Responsibilities include developing content ideas, writing and editing long and short-form content, partnering with internal teams, leveraging external data for insights, and mentoring a team. The ideal candidate has 9+ years of experience in marketing or a similar role, with 2+ years managing teams. Preferred qualifications include 15 years of content leadership experience and knowledge of the digital advertising landscape. The role involves identifying content ideas aligned with Google Ads marketing priorities and creating engaging content for B2B audiences. Google is at the forefront of a marketing revolution, and this role is crucial in providing customers with valuable insights and content.
Good To Have:
- 15+ years content leadership
- Tech/marketing/B2B publishing experience
- Experience in consulting firms
- Knowledge of digital advertising landscape
Must Have:
- 9+ years marketing experience
- 2+ years team management
- Content strategy & planning
- B2B content writing & editing
- Data analysis & insight generation
- Team leadership & mentoring
Minimum qualifications:
- Bachelor's degree or equivalent practical experience.
- 9 years of experience in marketing or a similar role (e.g., business journalism, publishing, consulting, research, thought leadership, Business-to-Business publishing, content marketing).
- 2 years of experience managing people or teams.
Preferred qualifications:
- 15 years of experience in a content leading role.
- Experience working in a tech, marketing, Business-to-Business publication, or in the research/publishing arm of a consulting firm.
- Experience in conducting light touch analysis to inform insights as part of writing.
- Knowledge of marketing or digital advertising landscape and advertiser needs.
- Ability to edit team members’ content while managing your own workload.
About the job
As the Senior Content Lead, you will define the content agenda/calendar and guide a team of writers and AI specialists to produce high quality, insightful content. As a player-coach, you will identify content/story ideas in line with Google Ads marketing priorities, write content for Business-to-Business audiences, and review/edit content by other members of the team.Google is at the forefront of a revolution in marketing. The Scaled Growth and Content team drives growth for our business by providing our customers with actionable insights and content that helps them be better marketers.
Responsibilities
- Develop a steady flow of stories and content ideas on latest developments at the intersection of marketing, advertising, and AI.
- Own development of content from ideation, writing drafts, to editing and delivering long and short- form content identifying new and existing editorial formats that can best tell Google's stories.
- Partner with internal expert teams to ensure Google stories are strategic, accurate, and inspiring.
- Leverage external data sources to identify trends and insights for use in publication.
- Lead, manage, and mentor a small team of in-house writers.
Set alerts for more jobs like Senior Content Lead, Think with Google
Set alerts for new jobs by Google
Set alerts for new Editorial jobs in India
Set alerts for new jobs in India
Set alerts for Editorial (Remote) jobs
