Senior Data Analyst (Marketing)

2 Months ago • 3 Years + • Data Analyst

Job Summary

Job Description

As a Senior Data Analyst (Marketing) at Playrix, you'll analyze marketing data, develop evaluation methodologies, and uncover hidden correlations between metrics. You'll be part of the UA Analytics team, tackling diverse tasks ranging from hypothesis testing and model building to understanding traffic types, evaluating audience changes and creative impacts, investigating metric relationships, optimizing bid algorithms, and researching game cannibalization. The role utilizes a modern tech stack (JupyterHub/Databricks + PySpark, AWS, Appsflyer, Amplitude, Redshift, Airflow, Tableau, Monte Carlo) and offers significant impact on business decisions due to short feedback cycles.
Must have:
  • Excellent mathematical background
  • 3+ years data analysis experience
  • SQL and Python expertise
  • Proactive, results-oriented
  • Problem-solving skills
Good to have:
  • Machine learning experience
Perks:
  • Flexible work schedule
  • Remote work options
  • Health insurance
  • Paid time off
  • Gym membership reimbursement
  • Professional development opportunities
  • Company events and merch

Job Details

Senior Data Analyst (Marketing)

About the company

Playrix is ​​one of the most successful mobile game development companies 
in the world. In terms of mobile application revenue, we rank first in Europe 
and are in the top 3 worldwide. Our games have been installed 2.3 billion times (that's a third of the world's population!) and more than 30 million people around the world play them every day.

Team, about the role

Data Analyst for User Acquisition in our company will be responsible for analyzing marketing data, developing methodologies for evaluating metrics, and exploring non-obvious correlations between metrics. We adhere to the principles of a teal organization: no hierarchy, processes are as transparent as possible, arguments matter more than authority, and results matter more than processes. We have small teams of 3-5 people, each of whom has their own area of responsibility in which they accumulate expertise.

Tasks

Within the UA Analytics team, tasks are diverse. If you find it interesting to...

  • Solve tasks of varying complexity, from testing hypotheses to building models
  • Understand different types of traffic and enhance your understanding of advertising channel algorithms
  • Evaluate changes in the audience and the impact of creatives on acquisition
  • Investigate non-obvious relationships between metrics
  • Work on the algorithm for selecting optimal bids
  • Research game cannibalization and much more

...then we will have plenty to discuss.

Our stack

  • Modern and reusable in other companies stack (JupyterHub or Databricks + PySpark). Skills gained while working at Playrix remain relevant and easily monetizable.
  • No restrictions on tools, resources are allocated quickly, and we have access to the entire AWS
  • Data is collected through Appsflyer (marketing) and Amplitude (product)
  • Raw data is stored in S3, ETL processes are managed by Airflow, and prepared tables and views are stored in Redshift. Data Quality, lineage, cataloging are managed through Monte Carlo
  • Analysts manipulate data using SQL and Python in Jupyter/Databricks notebooks, and they prototype dashboards using Tableau
  • We are developing self-service and analytical products for data consumers, relieving analysts of routine tasks

Requirements

  • Excellent mathematical background with knowledge of probability theory and applied statistics at the level of a technical university graduate
  • Experience in data analysis, product or marketing analytics more than 3 years
  • Excellent knowledge and experience working with SQL
  • Experience working with Python
  • Experience in machine learning would also be very beneficial
  • Business-oriented, ability to find practical solutions within limited time, avoiding unnecessary complexity
  • Proactive attitude, ability and willingness to take responsibility for results, ability to act in uncertain situations


Our advantages

  • Abundant Marketing Data: We have a substantial amount of marketing data, including impressions, clicks, and openings
  • In-Depth Exploration of Zones: Nobody delves as deeply into specific areas as we do (e.g., Attribution)
  • Short Feedback Cycle Impacting Business: We experience a very short feedback cycle regarding the impact on business – the marketing effect is significant, and any changes are immediately visible

Our Perks

Flexibility at work

  • For most positions we offer a flexible schedule, and employees can work from anywhere in the world (except for the Russian Federation and the Republic of Belarus). You can do your work however and wherever you like — we only evaluate your results.

Caring for health and well-being
  • We provide voluntary health insurance for employees and their children, and reimburse online sessions with a psychologist.
  • We offer fully paid vacation days and sick leave. In certain circumstances, you can request additional days off.
  • We support leading a healthy lifestyle and reimburse the cost of gym memberships and fitness app subscriptions.
Professional development and education
  • We pay for participation in specialized conferences and courses and hold our own internal conferences.
  • We offer discounts on English language courses and courses for the languages of the countries in which the company operates.
Events and merch
  • We regularly hold offline events like team meetings, big corporate parties, and informal office parties.
  • We also regularly organize fun competitions, quizzes, hackathons, and online fitness challenges.
  • We have a merch store with an internal currency you can use to buy unique gifts. We give out this currency as a gift for significant dates, and you can earn more by participating in events and company activities.

Work Format

Remote or from one of the company’s offices

Similar Jobs

Google - Site Reliability Engineer, Borg Node SRE

Google

Zürich, Zurich, Switzerland (On-Site)
2 Weeks ago
Google - Senior Software Engineer, Google Databases

Google

Sunnyvale, California, United States (On-Site)
1 Week ago
ByteDance - Video Codec Firmware Engineer - Multimedia Lab

ByteDance

San Jose, California, United States (On-Site)
6 Months ago
Electronic Arts - Data Science Engineer

Electronic Arts

Hyderabad, Telangana, India (On-Site)
2 Weeks ago
Next Level Business Services - Talend Developer

Next Level Business Services

Scottsdale, Arizona, United States (On-Site)
6 Months ago
PwC - IN_Senior Associate_ Oracle EPM FCCS _D&A_Advisory_Bangalore

PwC

Bengaluru, Karnataka, India (On-Site)
5 Months ago
Ubisoft - Esports Business Intelligence Specialist

Ubisoft

Paris, Île-de-France, France (Hybrid)
1 Month ago
Tesla - Governance Risk and Compliance Systems Analyst

Tesla

Geneva, Geneva, Switzerland (On-Site)
2 Months ago
Netflix - Analytics Engineer (L4) - Acquisition

Netflix

Los Gatos, California, United States (On-Site)
2 Weeks ago

Get notifed when new similar jobs are uploaded

Similar Skill Jobs

Fictiv - Logistics Coordinator

Fictiv

Monterrey, Nuevo Leon, Mexico (On-Site)
7 Hours ago
Mozilla - Staff Machine Learning Engineer, Gen AI

Mozilla

Germany (Remote)
6 Months ago
Google - Software Engineer, Home Device

Google

New Taipei, New Taipei City, Taiwan (On-Site)
2 Days ago
ByteDance - Video Pipeline Engineer/Architect- Pico- San Jose

ByteDance

San Jose, California, United States (On-Site)
4 Months ago
NVIDIA - Senior Software Engineer, Code Coverage Tools

NVIDIA

Santa Clara, California, United States (On-Site)
1 Month ago
ByteDance - Software Development Engineer (SDN Traffic Intelligence & Control)

ByteDance

San Jose, California, United States (On-Site)
1 Month ago
Opendoor - Creative Marketing Manager, Organic Social Media

Opendoor

San Francisco, California, United States (Hybrid)
7 Hours ago
Scale AI - Machine Learning Research Scientist/ Engineer, Agents

Scale AI

San Francisco, California, United States (On-Site)
1 Day ago

Get notifed when new similar jobs are uploaded

Jobs in Ireland

Google - Account Manager, Large Customer Sales Retail, BeNeLux

Google

Dublin, County Dublin, Ireland (On-Site)
1 Week ago
Google - Account Executive, Google Cloud

Google

Dublin, County Dublin, Ireland (On-Site)
1 Week ago
Google - Account Strategist, Accelerated Growth

Google

Dublin, County Dublin, Ireland (On-Site)
1 Week ago
Salesforce - SMB Account Executive - German Speaker

Salesforce

Dublin, County Dublin, Ireland (On-Site)
7 Months ago
Google - Account Executive, Mid-Market Sales

Google

Dublin, County Dublin, Ireland (On-Site)
2 Weeks ago
Playrix - Customer Support Representative (Spanish)

Playrix

Ireland (Remote)
2 Months ago
Microsoft - Responsible Content Specialist (Italian)

Microsoft

Dublin, County Dublin, Ireland (On-Site)
3 Days ago
Riot Games - Senior Principal Technical Artist

Riot Games

Dublin, County Dublin, Ireland (On-Site)
5 Months ago
Larian Studios - VFX Director

Larian Studios

Dublin, County Dublin, Ireland (On-Site)
6 Months ago
Playrix - Senior C++ Software Engineer (Tools)

Playrix

Ireland (Remote)
6 Months ago

Get notifed when new similar jobs are uploaded

Data Analyst Jobs

Info Stretch - Analyst II

Info Stretch

United States (Remote)
3 Weeks ago
Scopely - Data Analyst, Marketing Analytics

Scopely

Mexico City, Mexico City, Mexico (Hybrid)
2 Months ago
Ubisoft - Analyst, Customer Support Experience

Ubisoft

Newcastle Upon Tyne, England, United Kingdom (On-Site)
2 Weeks ago
Knuddels - Business/Data Analyst Intern

Knuddels

Baden-Württemberg, Germany (Remote)
1 Month ago
Fairmatic - Senior Data Scientist

Fairmatic

Tel Aviv-Yafo, Tel Aviv District, Israel (Hybrid)
6 Months ago
Sphere Entertainment Co - Analyst Data Governance

Sphere Entertainment Co

Las Vegas, Nevada, United States (On-Site)
4 Months ago
InMobiInMobi - Lead Product Analyst

InMobiInMobi

Bengaluru, Karnataka, India (On-Site)
4 Weeks ago
Garena - Data Analyst

Garena

Singapore (On-Site)
2 Weeks ago
Warner Bros Games - Senior Data Engineer

Warner Bros Games

Hyderabad, Telangana, India (Hybrid)
1 Month ago
Epic Games - Principal Data Analyst, Ecosystem Economy & UGC

Epic Games

(On-Site)
3 Months ago

Get notifed when new similar jobs are uploaded